This study was aimed to examine the marketing mix factors affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students. 287 samples used in this study were students attended the program during 2006 – 2014. The data were collected by a questionnaire and analyzed by mean standard deviation (S.D.) Pearson’s Product Moment Correlation Coefficient regression analysis and Binary logistic regression analysis. The research showed that marketing mix affecting the decision to study at the Doctor of Business Administration Program of Rajamangala University of Technology Phra Nakhon graduate students in the overall were high at statistically significant of 0.05 level including the personnel (People) and the image of the university (Product) with a mean of 4.16 followed by the physical image (Physical) of 4.14. The marketing mix factors that influenced the students’ decision making to study for a PhD. degree in Doctor of Business Administration Program MBA students with the following prediction equations Logit = 5.371-1.604 (Product) -0.073 (Price) -0.339 (Place) -0.481 (Promotion) + 0.189. (People) + 1.122 (Process) - 0.139 (Physical). The independent variables that affected the decision making included the image of the university (Product) in terms of the instructor qualifications and their academic quality as required by the market the reputation of the university known and recognized for its curriculum diversity and the high ranking. Also the university extracurricular activities were as well accepted in accordance with the requirements such as the study abroad and academic progress over time. However if interested people had received negative information about the university they would have been uninterested to further their study for a PhD. degree in Doctor of Business Administration Program

The purposes of this study was to investigate the essential component of software development competency for new graduates before entering the Thai software industry sectors and to develop training courses software development competency. The sample of this study consisted of 402 software’s entrepreneurs and 30 new graduates in software development. The instruments used in research were questionnaire in-depth interview and the assessment of the satisfaction of trainees. The statistics used for data analysis were arithmetic mean standard deviation and Exploratory Factor Analysis (EFA). The findings of the data analysis indicate that there are seven competency factors: the software development on mobile devices individual factor for software career software testing and presentation use of software development tool knowledge of business process for software development concept of software development and English for communication and ASEAN knowledge. A software development on mobile devices was the most important competencies for software industry and therefore the training for new graduates was set up based on Application Development on Android. In addition the participants were satisfied with the training at very good level.

The purposes of this research were :1) to construct the achievement test in The Development of Principles of Food and Nutrition Test for Home Economics Technology of Rajamangala University of Technology Students 2) to assess the quality of test in the aspects of validity item discrimination item difficulty and reliability Research and Development; R&D was used for research method. There were 4 step as follows: 1) Research to study the basic data and need of achievement test construction 2) Development to construct the achievement test 3) Implementation to tryout the achievement test and 4) Evaluation to assess and revise the achievement test after that bring to create the normalize of achievement test sample of Food and Nutrition Test for Home Economics Technology of Rajamangala University of Technology Students enrolled suubjects Principles of Food and Nutrition Acedemic Years 2559 on 30 peoples. Tools for use in researching the achievement in Principles of Food and Nutrition kinds 4 choices 100 items. The findings were as follow: 1.The development of achievement test in Principles of Food and Nutrition for Home Economics Technology major of Food and Nutrition which constructed 100 items results revealed that the test gained content validity value index balance during 0.67-1.00 2.Quality of achievement test in Principles of Food and Nutrition for Home Economics Technology major of Food and Nutrition. Achievement test Principles of Food they also have the difficulty (P-value) of 0.15-0.80 and the discrimination (R-value) of 0.20-0.80 and reliability of 0.20. The normalize T-score was T46.39-84.26 achievement test Nutrition they also have the difficulty (P-value) of 0.15-0.80 80 and the discrimination (R-value) of 0.20-0.80 and reliability of 0.20. The normalize T-score was T46.39-84.26 T48.00-80.89

The purposes of the study were 1) to synthesize the qualities of being mass communication officer in the digital age according to the views of advisors 2) to synthesize the element and develop the forms of educational management to develop undergraduates to be mass communication officer in digital age according to the views of advisors and 3) to examine the opinions of the undergraduates towards the forms of educational management that enhance the students in this field. The data was collected from 16 experts and 200 mass communication technology students. It was found that; 1. There were 19 qualities to become mass communication officer in the digital age which were multitasking perception of all media contexts cross-platform media analysis thinking critical thinking creative thinking writing sensitivity towards learning screening communication skill ability to adjust oneself well self-learning 13) learning passion 14) morality and work ethics 15) basic knowledge of mass communication 16) interdisciplinary knowledge 17) social responsibility 18) integration and content management and 19) technology utilization. 2. There were three main elements and 28 minor ones of educational management forms as follows: 2.1 curriculum: knowledge of mass communication perception of media contexts interdisciplinary knowledge writing and communication skill and the integration of contents. 2.2 learning management: analysis thinking development critical thinking development creative thinking development communication skill flexible learning cooperative learning action learning experiential learning to build new paradigm development of morals and work ethics professional skills integration and content management media convergence and cross-platform media nurturing of volunteering spirit and social responsibility technology literacy skills technical visits to mass communication organization. 2.3 Learning environment: sufficient equipment updated technology work space sightseeing activity corner covered network and accessibility news and information corner and student work exhibition corner. 3. Study the opinions of the students towards the forms of educational management for developing undergraduates in mass communication technology. The three aspects consisting of curriculum learning management and learning environment were at high level in general.

The purposes of this research were to investigate the desired characteristics of the Applied Thai Program’s graduates of the faculty of Liberal Arts and to compare the graduate users’ personal factors. The subjects were business organizations and executive managers. The research tools were questionnaire and interview. The data were analyzed by percentage mean standard deviation and F-test. The findings were as follows: As for employers’ satisfaction towards the graduates’ qualifications the desirable characteristics of the graduates both overall and within each aspect are at the high level ( x= 3.84). Moral and ethical behavior rated the highest desirable characteristics (x= 4.01) followed by domain of psychomotor skills (x= 3.99) as well as interpersonal skills and responsibility (x= 3.84). As for the comparison of the graduate users’ personal factors it was found that: as for types of business organizations the overall mean value of types of business organizations was not different but the mean scores of moral and ethical behavior and domain of psychomotor skills were statistically significant at 0.01 level. As for positions of graduate users the overall mean value of positions of graduate users was statistically significant at 0.01level. Moreover the mean scores of knowledge and university identity were statistically significant at the level 0.01 while the mean scores of moral and ethical behavior mathematical analysis skills communication skills information technology application skills and domain of psychomotor skills were statistically significant at 0.05 level. As for working experiences the overall mean value of working experiences was not different but the mean scores of university identity was statistically significant at the level 0.05. As for working tenure the overall mean value of working tenure was statistically significant at 0.01level. Moreover the mean scores of moral and ethical behavior knowledge cognitive skills interpersonal skills and responsibility mathematical analysis skills communication skills information technology application skills and domain of psychomotor skills were statistically significant at 0.01level while the mean scores of university identity was statistically significant at the level 0.05. As for employers’ needs the first desired characteristics of the graduates were information technology application skills and basic computer knowledge. Thai and English oral communication skills were the second desired characteristics.