This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on news exposure through PRD’s Website 2) to study demographic characteristics of PRD’s website users which affected the Public Relations Department’s image 3) to study the news exposure of PRD’s website users which influenced the Public Relations Department’s image. The participants in this study involved 400 people who have visited PRD’s website. To collected data the researcher adopted electronic questionnaires as a research tool and also made use of Descriptive Statistic Frequency Percentage Mean Standard Deviation (S.D.) and Inferential statistics to investigate the relationship. Moreover Chi-Square was implemented to test the hypotheses that the significant level was 0.05. The research results revealed that questionnaire responders mostly were 21 to 30- year-old males with a bachelor’s degree. Their occupations were government officers and public officers. The questionnaire responders mostly visited PRD’s website through the popular search engine: www.googel.com. Moreover they usually visited PRD’s website six times a week and spent more than 30 minutes at a time between 7 p.m. – 12.59 a.m. The Public Relations Department’s image was in a very significant level. After testing hypotheses the results showed that occupations were an influential factor on news exposure through PRD’s website. Gender and education background had an impact on new exposure and frequency of PRD’s Website usage. In addition educational level influenced time spending on visiting PRD’s website. Occupations were related to the period of exploring PRD’s website. Furthermore gender had an effect on PRD’s image and news exposure in terms of approaching channels to PRD’s website affected PRD’s image

The research is to study communication program of the crown property bureau about its effect toward attitude and behavior in participating in social responsible activities. The objectives are to study the knowledge and understanding among the authorities of the Crown Property Bureau about the attitude toward social responsible activities and to study their attitude that affects to behavior of participating in such activities as well as to study communication program of the social responsible activities that affects to attitude and behavior of participating in such activities. This research is collected from 320 authorities of the Crown Property Bureau by Convenience Sampling using structured questionnaire as the tool to collect data. The statistics in this study includes Frequency Percentage Mean and Standard Deviation and inferential statistics are T-test One-way Anova and Multiple Regression Analysis. The result shows that the knowledge understanding and communication program about social responsible activities have positive correlation with behavior of participating in such activities. In other words if the authorities have knowledge and understanding and receive communication about social responsible activities they will have good attitude toward social responsible activities. As a result their behavior is to participate more activities.

The research project is The Education media relations identity and design in 2D and 3D for natural herbal products A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi 1) Pharmaceutical Thailand 2) Massage Thailand 3) Medical Thailand can be divided into two types. 1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease high blood pressure Herbal Herbal steam. And herbal powder mask 2) Design Media Relations Based on the demand side the use of traditional medicine associations Thailand. The offense has four such promotions counterroll up Leaflets posters. The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent) sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent) professional groups are employed (31.00 percent) and education level is lower than a bachelors degree. (53.00 percent) The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first package design is appropriate with a 4.73 average satisfaction level is the second most designs. Promotion Counter is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63 the average satisfaction levels are highest.

The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).

การวิจัยครั้งนี้เป็นการวิจัยเชิงปริมาณโดยใช้แบบสอบถาม โดยทำการวิจัยกับนักศึกษาชั้นปีสุดท้ายของ หลักสูตรปริญญาตรีในเขต กทม. จำนวน 400 คน มีวัตถุประสงค์เพื่อสำรวจและอธิบายความสัมพันธ์ระหว่างการ รับรู้ข่าวสาร การประชาสัมพันธ์ส่งเสริมการสมัครเข้าทำงานขององค์กร แรงจูงใจ และการตัดสินใจเข้าทำงานใน องค์กรของนิสิตนักศึกษา ผลการวิจัย พบว่า กลุ่มตัวอย่างมีความถี่ในการรับรู้ในระดับปานกลาง วิธีการที่รับรู้ได้ มากที่สุด คือ เว็บไซต์ขององค์กร มีแรงจูงใจในการตัดสินใจเข้าทำงานในระดับมาก แรงจูงใจที่มากที่สุด คือ การ จูงใจด้วยค่าตอบแทน และมีการตัดสินใจจะเข้าทำงานในองค์กรที่นึกถึงเป็นอันดับแรกอยู่ในระดับมาก การ ทดสอบสมมติฐาน พบว่า ความถี่ในการรับรู้ข่าวสารการประชาสัมพันธ์ส่งเสริมการสมัครเข้าทำงานขององค์กร มีความสัมพันธ์กับแรงจูงใจในการเข้าทำงาน และมีความสัมพันธ์กับการตัดสินใจเข้าทำงานเฉพาะ 3 วิธีการ เท่านั้น ได้แก่ ข่าวการรับสมัครงาน เว็บไซต์ขององค์กร และการให้สัมภาษณ์ของผู้บริหารระดับสูง