The objective of this research was to develop a beverage product from broken-milled sangyod rice for the elderly person. Raw materials of this product were broken-milled Dangyod rice soybean red kidney bean Job’s tears sesame and sucrose. The highest acceptance score (9-point hedonic scale) by the panelist who the elderly person ( 60 years old) showed that 7% broken-milled sangyod rice was proper for supplement in this beverage ( 0.05). The color in tem of L a and b values were 64.80+ 0.04 6.60+0.07 and 8.27+0.05 respectively. Viscosity of this beverage was increased by addition of broken-milled Sangyod rice. The B brand sweetener was gained the highest acceptance score. The developed product was 21.19 kcal/100g and fat protein fiber and carbohydrate content were 0.59% 1.25% 0.15% amd 2.75 % respectively. After storage at 4+ C for 15 days this product was shown to be safe for consumption. It passed quality criteria of Thai community product standard (TCPS 282/2015). The 100 elderly consumers focused on the nature of rice or cereal products in terms of health benefits. All of consumers were accepted on the product for beneficial for health.

This research was conducted with the aim to identify personal factors and the factors of the marketing mix that influenced the decision to buy beauty drinks. It also looked at the marketing mix factors that were associated with the decision to buy beauty drinks. A sample of 400 people was selected through purposive sampling and snowball sampling. The instrument used to collect data was a rating scale questionnaire and interviews categorized by their professions. The statistics used in this research were statistical hypothesis testing Pearson Correlation Coefficient qualitative analysis (interviews) t-test Independent and F-test at the level of statistical significance of .05. The results were as follows. 1) The analysis of individual factors showed that the majority were females between 26-30 years old with diplomas with an average income per month from 10001 to 20000 baht. 2) Personal factors influencing the decision to purchase beauty drinks were high in the overall purchasing decisions. 3) The result of the study to examine the relationship between the marketing mix associated with the decision to purchase beauty drinks was positively and moderately correlated with the marketing mix in 7 aspects.

This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication towards Buying Decision on AlcoholicKBeverage (Beer) Via ModernKTrade Channel in Bangkok Case Studyq: Boonrawd Brewery CompanykLimited. The sample group use in this study is average population of Bangkok of both sexes of age 20 years and above. The reason for this age specification is due to the Alcoholic Beverage Control Act B.E. 2551 which disallow selling alcoholic beverage to those under 20 years of age. The data is collected from 400 surveys using statistical set of percentage means standard deviation and Pearson’s Correlation Coefficient analysis. The study has found that the population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channel in Bangkok most sample are men from age 20ไ-ไ30 years old single education level of bachelor degree occupation as office worker income between 10001 - 20000 baht and marketing communication towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channellin Bangkok in aspects of sale support through salesperson advertisement and public relation and direct marketing over all all are in high rating with score means between 2.98 - 3.99

The purpose of this research was to study the relationship between profitability and shareholders wealth creation of food and beverage industry in The Stock Exchange of Thailand during the years 2010 to 2014. The study examined the financial data of twenty companies in the food and beverage industry with the highest market capitalization as of July 11th 2014. The study used descriptive statistics for initial data testing and used stepwise multiple regressions for testing the hypothesis. The results of the profitability study using stepwise multiple regression analysis indicated that the Operating Income Margin (OIM) Net Profit Margin (NPM) Return on Assets (ROA) Investment income (INV) and number of board of directors (BOD) were significantly related to shareholders wealth creation of food and beverage industry at the confidence level of 95%. However Firm size (FSIZE) was not statistically related to Shareholders Wealth creation of food and beverage industry.

The purpose of this research was to construct the appropriate forecasting model for the export values of alcoholic beverages using three-time series analysis methods including Box-Jenkins method damped trend exponential smoothing method and combined forecasting method. Time series data from the website of Office of Agricultural Economics with total 199 months from January 1998 to July 2014 were used and divided into two series. The first 192- month data from January 1998 until December 2013 were used to build the forecasting models and the last 7-month data from January to July 2014 were used to compare the forecasting method accuracy via the criteria of the lowest mean absolute percentage error and root mean squared error. Research findings indicated that for all forecasting methods that had been studied combined forecasting method was the most accurate method and this model was when and represent the single forecasts at time t from Box-Jenkins method and damped trend exponential smoothing method respectively.