This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.

The purposes of this research were : 1) study in business fresh flowers entrepreneurial community in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area 2) study the problems in the business of fresh flowers entrepreneurial community in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area 3) compare the level of difficulty business operators of fresh flowers in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area by type of fresh flowers available during the operation store location cost of registration average sales per month and how to promote and 4) provide guidelines for the development of entrepreneurial business fresh flowers in Pak Khlong Talat market Phra Nakhon district Bangkok metropolitan area. The samples entrepreneurs fresh flowers in Pak Khlong Talat market Phra Nakhon district Bangkok metropolitan area 97.The instrument used in research questionnaires and interviews. The statistics used for data analysis were frequency percentage mean standard deviation t-test ANOVA one-way and data analysis was descriptive. The results showed that: 1) The operator of the flowers sold in the country including orchids and other flowers such as Globe Amaranth Solidago Lotus Tuberose Dahlia Cutter Gardenia Authurium. The operation for a period of 5-10 years the flower shop in Agricultural Extension Market. There were fresh flowers in the registered capital of less than one hundred thousand baht baht with average sales of less than one hundred thousand baht per month and entrepreneurs how to promote sales by reducing promotion. 2) The problems in the business entrepreneurs of fresh flowers in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area as a whole has found problems at a high level. The first two items in order from most to least found that the side with the highest mean score. The management staff and raw materials were minimal marketing and finance. 3) Compare the problems of the business operators of fresh flowers in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area found that the duration of the operation store location how to promote different. There were problems in the business no different and just different. The statistical significance was at level.05 and 4) The development of business entrepreneurs found that fresh flowers established flower business in the country improving the ability of operators to be strengthened. There should be educating its were employees sent by international or both in the country and abroad to seek new knowledge also be careful financial management as a loan (NPL) should be minimal selection of quality fresh flowers regularly were a sustainable climate and should have a planned to make sales each year. So that the development will has been working in a better way.

The purposes of this research are : 1) the study of fresh bark business of small entrepreneurs indigenous groups in Warorot Market Chiang Mai Pro vince 2) the study the problems in the business of fresh bark 3) compare the problems in the business of fresh bark by down to business and 4) the propose the development of flower business entrepreneurs small indigenous groups in Warorot Market Chiang Mai Province. The populations are small indigenous groups in Warorot Market Chiang Mai Province 155. The instruments are using in research questionnaires. The statistics are using for data analysis frequency percentage mean standard deviation One-way analysis of variance data analysis and descriptive. The results showed that : 1) Study of found that most Florist is Stall the flowers were the best selling flowers Mom with fresh flowers from the garden the stores were located in the middle market the stores were located in the middle market the business will has been established for a period of 10- 15 years in this business used to buy a lot of flowers where the customer was in the saling strategy the florist Revenues 30000 - 40000 baht while the cost was investing in 10000 - 30000 baht. 2) Study the problems in the business of fresh bark found that entrepreneurs were in business the high level the first two items in order from most to least found that the side with the highest average was the raw material (fresh flowers). That was followed by marketing and minimal management. 3) Compare the problems in the business of fresh bark by condition that the business was no different except operators with the cost of investment per month was different.There were problems in the business of fresh flowers vary significantly statistical level. 05 and 4) propose the development of flower business entrepreneurs were such as; (4.1) product (fresh bark) merchandise might be enough in that case they could be ordered flowers. So as not to keep the flowers longer. This will be damaged the product (4.2) marketing should be added to the distribution channel of flowers through online media. It used strategy or ways to improve the traditional florist and make a change and more modern. (4.3) financial should found a funding sourc e. In addition financial institutions were subject to savings or found partners also inventory plan schedule with its many festivals (4.4) employees could be developed a model for a new product all the time creativity. And it was important to a passion to work to keep business have been moving efficiently (4.5) management enterprises could be paied more attention to the value of the product. And creating a distinctive business can be emulated them. That will be more difficult obstacles for the new pages.

The study was aimed at 1) studying the operation of the professional group in the Bang Sa Community in Amphor Laem Singh Chanthaburi Province and 2) studying the factors that strengthen the professional development in the community. 3) guidelines that promote the strengthening of professional development for the community. The study applied the combination of the quantitative and qualitative research methods. The sampling subjects were the villagers who weave mats from kok plant or reed mats as their supplementary profession. They had not received any constructive professional development. The quantitative data collected were computerized into percentage means and standard deviation. The qualitative data were analyzed for content and subject matter. It was found that 1) the operation was done by the group of housewives who actively participated consulting among each other and dividing the roles and responsibilities such as planting reed cutting reed dyeing the raw material with organic substances designing new patterns on reed fiber and transforming the products. The operation was done based on the folk knowledge that had been passed from generation to generation without using modern technologies. 2) The factors that strengthen the professional development for the community are 2.1) the non-interest loan; 2.2) the experts who can help in designing a variety of fashionable products; 2.3) the sale distribution to distributors & shops or through the website; 2.4) the design of modern patterns that attracts consumers; 2.5) the advertising by the government in many platforms such as TV ads radio ads print ads in newspapers and magazines and product trade exhibition (expo) or festivals like Muang Thong Thani Expo. 3. Guidelines to promote the strengthening of professional development for the community are as follows 3.1 Establishment of community enterprises. Membership Registration To make money together 3.2 Processing of new products that meet the standards Group to produce standard products to meet the needs of the market. To create products or new products. The uniqueness of Laem Sing district. Chantaburi province To enhance produce quality and certifies quality standards for products 3.3 A professional group of reserves 3.4 The amount of capital required to bring a group of professional procurement of materials to members of woven reed mats as its reserve (stock). To support the distribution and resolve shortages 3.5 The need to develop new and advanced packaging to optimize the value of its products 3.6 The study promotion and sponsorship and development group to Develop products to meet customer needs. Channel Marketing and increased sales of the bands career woven reed mats. Laem Sing Chantaburi province.To encourage the development for sustainability. Raise the working group members to understand 3.7 Preparation of accounting systems in a systematic way. Which requires the Commission and members of the profession can be understood together. That can detect clear