Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.

This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars 2) to examine the consumer perception that influenced a decision to choose Honda cars and 3) to investigate the marketing communication channel that had a decisive influence towards consumer buying behavior for Honda cars. The 400 customers who reserved Honda cars or signed contract of sale with the Honda car dealers at the showrooms in Bangkok were selected as a sample. This quantitative research was conducted by survey distribution of questionnaire for data collection data analysis using percentage mean and standard deviation and statistical hypothesis testing: T-test F-test and correlation analysis. Five appointed professionals had assessed the Index of Item - Objective Congruence (IOC) and the result of content validity for every item in the questionnaire was interpreted at 0.94 level with the reliability test result of the questionnaire at 0.9667 level.

The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon