The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

This Study aims to 1) study the clothing purchasing behaviors via internet medium of the teenagers and 2) study the marketing strategies in the form of internet medium for teenager clothing businesses. This is only to study the purchasing behaviors via internet medium of the 400 teenagers via facebook website. The data were collected by using sets of questionnaire and the software packages were used in data analysis. According to the results of the study of the clothing purchasing behaviors via internet medium of the teenagers most of the sample groups were female at the rate of 72.8% being aged 19-21 years at the rate of 50.8% residing in the Bangkok Metropolitan Region at the rate of 47.8% studying at the bachelor’s degree at the rate of 63.8% most of whom were students at the rate of 49.3% having income in the amount of 10001-15000 Baht at the rate of 37.8% most of whom purchased casual wears at the rate of 39.7% fashion clothes at the rate of 42.8% with the brand influencing the purchase at the rate of 26.3% each piece of the clothing was in the amount of 501-1000 Baht at the rate of 23.5% purchasing 1 time per month at the rate of 47.8% purchasing 2 pieces per time at the rate of 36.2% the sample groups ordered clothing from abroad at the rate of 55.5% paying via bank account at the rate of 54% purchasing the clothing as ready for delivery at the rate of 97.5% and the factor on marketing strategies had the average score in the high level at the rate of 3.86%.

The study of factors influencing to the inappropriate behaviors of SCUBA divers in coral reef areas was done. The study performed by Quota sampling technique which the data was collected from 279 divers. The frequency of inappropriate behaviors of divers was recorded for in 10 minutes each. The results show that the average contacts damage and interference to aquatic organisms made by individual divers were 2.20 0.22 0.02 ? 0.01 and 1.70 0.20 respectively. No significant difference of factors of contact and damage made by divers but there was significant difference between nationality (t = 5.24; df = 277; p < 0.001) and pointer possession (t = 2.59; df = 277; p < 0.01) with the number of times divers made interference the aquatic organisms. This study results can be used to propose the guidelines and management strategies for conservative and sustainable of SCUBA diving in the coral reef.

This research aimed to study behaviors and needs of the consumers to plan F&B service shopsetup at Rajanagarindra Rajabhat University Bangkla Chachoengsao. The research sample group was 343 students who bought the products at the university service shop. The instrument was questionnaire. The statistics included percentage average standard deviation and Correlation Coefficient (Pearson).The results showed that the respondents mostly were female students in the second year of the faculty of Education. The average of monthly expenses was 1001 to 3000 Baht. The active purchasing time was during 9:01 a.m.-12:00 a.m. The reasons of buying was convenience and the inexpensive products. Most respondents demanded hygienic products. As for services the respondents needed quick services nice and pleasant atmosphere. The relationship between behavior and the three-need factors revealed statistically significant relationship at 0.01.

The Factors that Effects on Household Saving Behaviour in Koh Peach Community Trang Province This study investigates effects on household saving behaviour in Koh Paech Community Trang Province. The objectives are (1) to examine the household saving behaviour (2) to analyse various factors affecting the household saving behaviour and (3) to compare household saving behaviour between general household and those which are members of the Saving Group for Production. For primary data questionnaires are employed to obtain information from a total 326 households interviewed in July 2012. These data are examined and evaluated by way of simple statistical analysis with multiple regression used to investigate the relationship between household saving and factors determining it such as the household leader’s age income expenditure and level of education. The study includes consideration of the boosting household consumption policies of the Thai government. Results of this paper indicate that most household leaders are male (70.9%) and half of them are over the age of 50 years. The majority are agriculturists (57%) and most have an elementary education (58.3%). Average number of dependents is two and the average income of households interviewed is 352904 baht/year. Average household expenditure is 186151 baht/year average assets are 2681596 baht/year average debt is 311809 baht and average household saving is 91008 baht/year. Multiple regression analysis reveals that income (0.78) and assets (0.18) both have highly significant positive relationships with household saving while for expenditure (-0.36) there is a highly significant negative relationship. An unexpected finding of no effect from interest rates on household saving may be due to a preference for convenience over returns from saving. In comparing saving behaviour the result show that households which are members of the Saving Group for Production have an average saving of 80342 baht/year. They mostly save money before spending and usually have monthly security deposits. For general households the average saving is 96274 baht/year. They mostly spend rather than save money and have infrequent security deposits.