The research’s purpose is the knowledge transfer of the technology about branding and packaging to increase product’s value from waste textiles for the community groups and interested person. The assessment method for evaluation is studying the local product’s information the processing rag’s group in Ban Dongdang Tambon Dongdeang Jaturapakpiman Roy-ed. The researcher selected the brand and packaging prototypes and the product from the research about branding and packaging to increase product’s value from waste textiles (Fiscal year in 2013) which are appropriate to the product being sold. Because that research has the heart shape petal’s brand label for packaging the winner from 25 styles that selected from 5 experts. And has been applied to a prototype of 8 products. The 8 products are The packaging for bag The packaging for hat The packaging for lamp The packaging for shoe The packaging for textile’s box The packaging for bedspread The packaging for carpet The packaging for Cushions The packaging for Scatter cushion The packaging for tablecloth The packaging for fabric wall and frame. The goal of knowledge transfer are 30 persons. The survey of the participants’ satisfaction by the questionnaires data collection the data from the frequency statistic percentage and median. The result is the participants 25 persons (50 %) were mostly female 13 persons (43.34%) with secondary education 15 persons (50%) between the ages of 31- 40 years old 10 persons (33.33%) a farmer and seamstress 18 persons (60%) with monthly income less than 5000 bath. Satisfaction is divided into 3 topics the purpose of project the structure of the course the content of the course.The purpose of project is the most satisfied (4.68%). The structure of the course is satisfactory (3.97%). The content of the course is satisfactory (4.45%). And the satisfaction to the reproductive technology about branding and packaging to increase product’s value from waste textiles project in the service processes is satisfactory (4.50%) Lecturer team is the most satisfied (4.68%) The facilities is the most satisfied (4.68%). Ban Dong deang’s rag and processing group has a satisfaction’s average of the project is the most satisfied (4.48%).

The purposes of this research are : to transfer knowledge and brand creation technology being able to create increased value to products from textile waste; to promote profession and to increase income for community; to transfer technology and knowledge of creating of brand and packaging product promote utilization from textile waste from factory create new concept and develop profession to community for commercial manufacture creation of brand knowledge and packaging product development being beneficial to educational and research circle. The research was conducted by the study and data collection related to brand design. Data analysis was performed by 5 specialists to select 25 appropriate brands for packaging from textile waste cutting down to one brand for using with packaging product from textile waste. The most selected one was the first brand. The design of packaging product from textile waste was analyzed by 5 specialists to select 8 packaging products from textile waste. The groups of products 4 prototypes of each type was cut down to one prototype of each type to use in packaging product from textile waste. The results of data analysis found that the basic data of 100 respondents were mostly female total : 63 people (57.27%); 46 people (41.82%) aged 21-30 years; 58 people (52.73%) having Bachelor’s degree; 29 people (26.36%) being government officers and 58 people (52.73%) having monthly income of 10001-20000 Baht. The satisfaction of consumers towards packaging product divided into 7 lists in each type of packaging product having 8 types : type 1 : packaging product for bag having total mean at 4.22 satisfaction level at high level; type 2 : packaging product for hat having total mean at 4.21 satisfaction level at high level; type 3 : packaging product for lamp having total mean at 3.93 satisfaction level at high level; type 4 : packaging product for shoe having total mean at 4.21 satisfaction level at high level; type 5 : packaging product for cloth box having total mean at 4.27 satisfaction level at high level; type 6 : packaging product for bedspread having total mean at 4.17 satisfaction level at high level; type 7 : packaging product for carpet pad cushion backrest pillow tablet cloth having total mean at 4.31 satisfaction level at high level; type 8 : packaging product for wall drapery with wooden frame having total mean at 4.04 satisfaction level at high level and 8 types of packaging product having total mean at 4.17 satisfaction level at high level.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..