Research on Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. The objectives of the research are as follows. 1) To study information To use the concept of Creative Advertising promote tourism ecoagriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. 2) To develop Creative Advertising promote tourism eco-agriculture. Ban Khlong Hua Chang Community Learning Center District Wihan Daeng. Saraburi Province. Get to know the tourism and increase sales to agricultural products of Ban Klong Hua Chang community learning center.Saraburi. 3) To create / produce And to use the new advertising. To the community learning center. Baan Klong Hua Chang District. Wihan Daeng. Saraburi Province. In use 4) To evaluate the satisfaction of the new advertising media model to the community learning center. Baan Klong Hua Chang. District. Wihan Daeng. Saraburi Province. Method Quantitative and qualitative methods are used together. Study and research. Information gathering from texts textbooks and related research both academic and semiacademic. First introduced into the design and development process of new media and packaging media. Tools used to store data. The field. Asking for interviews informal interviews. Participatory Observation And the satisfaction rating of the new media and packaging. All data is analyzed. A descriptive essay was also presented. The research found that. 1) The results of the satisfaction assessment of the new packaging model of the target group. The highest level of satisfaction was the average of 4.56 divided into 2 aspects: packaging design The first aspect is that the form of the overall packaging structure is appropriate for the product. At the highest level there was an average of 4.64 and graphic design aspects. The most satisfied are 1 and 5 are colorful bright and beautiful packaging and media / identity of the community of Klong Hua Chang to use as well. The highest level was 4.80 2) The results of the evaluation of the new public relations media of the target group. Overall the average level of satisfaction was 4.51. The result of the sub-topic of the target group was that the target audience was interested in the media. The highest level of satisfaction was 4.83

: This research aimed to 1) study the reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 2) study factors affecting the reading of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 3) seek ways to promote reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon. To answer the research questions a mixed method was used. For quantitative data the questionnaire approved by the experts was used. The data collected from 210 students of 1st to 4th year by the questionnaire were statistically analyzed by computer for frequency percentage mean and standard deviation. For qualitative data the in-depth individual interviews of ten sampling students and a focus group discussion of six students were conducted. The findings were as follows: 1) the students’ reading behaviors were at a high level. Regarding each aspect it was found that they read from the Internet sources at a high level; 2) the overall reading promoting factors were at a high level. Considering each aspect it was revealed that the design of reading promoting activities was at the highest level. The quality of the reading materials was at a high level; and 3) regarding the reading promoting activities role play was at the highest level. The other two respective activities were the use of quality reading materials from the Internet and a variety of reading activities that enable students’ rotation to participate in all activities. The qualitative research findings indicated that to serve the Thai language reading curriculum the students needed a variety of substantial activities in which they could fully participate and they could perform role play based on plays. Regarding the quality of the materials there should be a variety of the current Internet sources and the contents must be relevant to the curriculum to ensure students’ learning and reading achievement.

The study aims to study the change leadership that affects the organizational culture and work efficiency of the staffs at the operational level and to study the good governance principles that affect the organizational culture and work efficiency of operational staffs at Commercial Concrete Production Business Unit. The population used in the study is 200 operating staffs at Commercial Concrete Production Business Unit using questionnaires for data collection. The data analysis is conducted using descriptive statistics and inferential statistics. The result indicates that change leadership affects organizational culture of operational staffs with statistical significance at 0.05 level. It can predict the organizational culture of operational staffs at 16.30 percent. Good governance principles affect the organizational culture of operational staffs with statistical significance at the level of 0.05. It can predict the organizational culture of operational staffs at 29.50 percent. Change leadership affects the operation efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 13.80 percent and good governance principles affect the work efficiency of operational staffs with statistical significance at the level of 0.05. It can predict the work efficiency of operational staffs at 28.70 percent.

The purpose of this study is to observe the value information in order to set up decision making in varieties selection for from farmers in Tharua Agriculture Cooperative Ltd. of Ayutthaya Province. This research use questionnaires as the medium to collect the information from 160 target consumers. As the result of the research this can be concluded as follows; Most of the target consumers are male gender age 14 – 50 years old and educated in Primary School including rice farming worker who have earnings below 10000 baht per month. This target group is very concerning on the factor that show product’s marketing image and products as well as the price and the purchasing locations of products but not very much From the research it shows that consumers of rice seed is concerning on marketing factors as follows. The result shows that consumers of rice seed purchase the product because of the image officials products are reliable quality packaging and brand of the products. Price factors for the research we can tell that the consumers variable methods of payment available including cash credit card etc. and the prices are suitable with quality of the products. ง Purchasing location from the research it shows that consumers of rice seed is very easy to buy where to buy close to home released in the right moment. Merchandise factor as rice seed of Tharua Agriculture Co-operative Ltd. use loans in order to advertise their products which affects buying decision staff recommendation the exhibit has made clear pay more attention at the highest level. Down from a premium price tag outdoor shows. And has organized various to assist in the promotion of cooperatives. Consumers can get information on the local newspaper. And radio at least.