This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

The purpose of this research is 1) to compare the trend on goods purchase classified by demographic characteristics 2) to study the service marketing mix and pattern on the leading of life having the effect on goods purchase behavior 3) to study the goods purchase behavior having the effect on behavioral trend on goods purchase. Sampling group used in the research are 400 customers purchasing goods at Thonburi Occasional Market (Sanamluang 2) by using Questionnaires as the instruments in gathering information data. Analysis statistics are frequency percentage mean and standard deviation t-test One-way ANOVA and Multiple Regression Analysis. It is found as a result of the research that most of the Questionnaire repliers are of male sex with ages ranging from 25 years to 34 years; marital status as being married/or cohabitation; educational level of Bachelor Degree engaged in the occupation of private company employees earning monthly incomes ranging from 10001 Baht to 20000 Baht; placing the importance on service market mix in the overall aspects and the incomes which are the aspects of the products prices places marketing promotions sales staff physical characteristics and the process in high level; paying interests in the pattern on the leading of life in the overall aspects and by the aspect which are the aspects of the activities interests and opinions in high level; number of travels for goods purchase per 3 months is approximately 5 times averagely; average expenses on goods purchase each time is 2307 Baht with a trend to return for the goods purchase again and will recommend other persons to come for goods purchase as well. As a result of hypothetical test it is found that customers of different ages have the behaviors on goods purchase on the aspect of number of travels for goods purchase per 3 months differently with implicitly statistical significance at the level of 0.05 and the service market mix on the aspect of the prices and places have the effect on goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months; the service market mix on the aspect of physical characteristics and pattern on the leading of life activities and interests have the effect on goods purchase behavior on the aspect of the expenses on goods purchase each time. In addition the goods purchase behavior on the aspects of the goods purchase each time has the effect on the trend on the goods purchase behavior on the aspect of a return for goods purchase again and the goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months has the effect on the trend on the goods purchase behavior on the aspect of goods purchase behavior on the aspect of recommending the other persons to come for goods purchase.

Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

The objectives of this research were to study decision to select service and need of marketing mix factor of Koun Indy Restaurant ‘s customers. The sample used in this study was consumers who used their services of Koun Indy Restaurant both branches 1) Muang Thong Thani Branch 2) Samsen Branch. The sample selection methods by stratified random sampling of 217 people. Found that in this group. The consumer division Muang Thong Thani Branch share of 39 percentages. And Samsen Branch share of 61 percentages. The instrument used for data collection is a multiple choice questionnaire and likert scale questionnaire. Data was collected during the month of January 2558 from monday to sunday from 11.00 to 20.00. The data were analyzed using Descriptive statistics of frequency percentage points on average and standard deviation It was found that most of the sample group were female age from 21 – 30 years working in private companies living in condominium and the duration of the trip to the store was 30 -60 minutes. The decision to use the services friends are individuals who have contributed to the decision to use most services. The date for the service is uncertain. by using the service during 16:31 to 19:30. This was a period of 2-3 people about 1-2 times a month. And popular Koun Indy Restaurant review in a tight exocrine occasion. The marketing mix factors that influence the decision to use the service of Koun Indy Restaurant found of consumers are demanding the marketing mix. The level of demand in all aspects including product price place and marketing promotion.

The objectives of this research were (1) To study the Influence of perceived justice on customer trust of Asita Eco Resort (2) To study the Influence of perceived justice and customer trust on customer satisfaction of Asita Eco Resort (3) To study the Influence of customer trust and satisfaction on customer word of mouth of Asita Eco Resort (4) To study the Influence of customer trust and satisfaction on customer revisited of Asita Eco Resort (5) To validate a causal relationship model of influence of perceived justice on trust satisfaction word of mouth and revisited of Asita Eco Resort’s customers.