This paper investigates household behavior with regard to consumption and precautionary saving under income uncertainty for durian farmers in Nonthaburi Province using both quantitative and qualitative research methods. A sample of 300 famers provides data collected by questionnaire and examined using the descriptive statistics of percentages mean and standard deviation as well as the inferential statistics of Pearson correlation and multiple regression analysis. The results show that durian farmers have an average income of 1039939.66 Baht per year and average debt of 574871.10 Baht per year. Focusing on precautionary saving behavior durian farmers save approximately 1000 to 5000 Baht per month by way of bank accounts premium saving bonds and human financial assets. In addition they exhibit a medium level of knowledge about philosophy of Sufficiency Economy including saving. However no relationship is found between level of saving and education. Hence the government should increase durian farmers’ knowledge concerning Sufficiency Economy including saving thus embracing improved human well-being as a developmental goal

This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in Bangkok. There are a few stages in selecting the sampling groups by convenient sampling method. Data is collected by questionnaires. The statistics used in analyzing data are percentile means standard deviation T-Test and one-way analysis of variance. The research results found that 1. The financial attitude of every Thai-consumer group is in the moderate level. While considering in group found that the rational consumer group the timid consume group and the scrooge consumer group are in the more level of financial attitude. The Saint consumer group the spender consumer group. The money-evil consumer group and the money-everything consumer group are in the moderated level of financial attitude. 2. The comparison of the Thai consumer financial attitude is done by sex age occupation education level and income found that there is a significant statistically difference at .05