This research study (Communication to Create the Imageof Public Relations Department through its Website) included three main purposes: 1) to study demographic characteristics of PRD’s website users which impacted on news exposure through PRD’s Website 2) to study demographic characteristics of PRD’s website users which affected the Public Relations Department’s image 3) to study the news exposure of PRD’s website users which influenced the Public Relations Department’s image. The participants in this study involved 400 people who have visited PRD’s website. To collected data the researcher adopted electronic questionnaires as a research tool and also made use of Descriptive Statistic Frequency Percentage Mean Standard Deviation (S.D.) and Inferential statistics to investigate the relationship. Moreover Chi-Square was implemented to test the hypotheses that the significant level was 0.05. The research results revealed that questionnaire responders mostly were 21 to 30- year-old males with a bachelor’s degree. Their occupations were government officers and public officers. The questionnaire responders mostly visited PRD’s website through the popular search engine: www.googel.com. Moreover they usually visited PRD’s website six times a week and spent more than 30 minutes at a time between 7 p.m. – 12.59 a.m. The Public Relations Department’s image was in a very significant level. After testing hypotheses the results showed that occupations were an influential factor on news exposure through PRD’s website. Gender and education background had an impact on new exposure and frequency of PRD’s Website usage. In addition educational level influenced time spending on visiting PRD’s website. Occupations were related to the period of exploring PRD’s website. Furthermore gender had an effect on PRD’s image and news exposure in terms of approaching channels to PRD’s website affected PRD’s image

The purposes of this research were to investigate (1) the image factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers and (2) services factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers. Data were collected through the questionnaire responded by 174 parents of the children and analyzed by the frequency percentage mean and standard deviation to analyze information on image factors and service quality that affected the parental loyalty of children using the BUB in da POOL Infant and Child Training Center. Pearson Product Moment Correlation Pearsons Product Moment Correlation Coefficient and Multiple Regression Analysis were applied to analyze the data. The research revealed that the image influenced the loyalty of children’s parents using BUB in da POOL business with the branding image value of 0.422 and the corporate image of 0.330 influencing the parental loyalty of children using the BUB in da POOL at the highest level. While branding image factor did not affect the parental loyalty of the child using the center. The quality factor influenced the parental loyalty of children using the BUB in da POOL Center at 0.422 of with the reliability of 0.184 and the parents’ attention to the ง service quality was 0.234 which influenced the parental loyalty. Responding to the parents of children using the service had the greatest impact on the parental loyalty while the factor regarding its compactness of the services and trustworthiness trust did not affect the loyalty of parents of children who used the center for teaching babies BUB in da POOL.

The purposes of this research were to investigate (1) the image factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers and (2) services factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers. Data were collected through the questionnaire responded by 174 parents of the children and analyzed by the frequency percentage mean and standard deviation to analyze information on image factors and service quality that affected the parental loyalty of children using the BUB in da POOL Infant and Child Training Center. Pearson Product Moment Correlation Pearsons Product Moment Correlation Coefficient and Multiple Regression Analysis were applied to analyze the data. The research revealed that the image influenced the loyalty of children’s parents using BUB in da POOL business with the branding image value of 0.422 and the corporate image of 0.330 influencing the parental loyalty of children using the BUB in da POOL at the highest level. While branding image factor did not affect the parental loyalty of the child using the center. The quality factor influenced the parental loyalty of children using the BUB in da POOL Center at 0.422 of with the reliability of 0.184 and the parents’ attention to the service quality was 0.234 which influenced the parental loyalty. Responding to the parents of children using the service had the greatest impact on the parental loyalty while the factor regarding its compactness of the services and trustworthiness trust did not affect the loyalty of parents of children who used the center for teaching babies BUB in da POOL.

The main objective of the study was to understand image perception of the sample groups of 840 people towards Rajamangala University of Technology Phra Nakhon. The sample groups included the general public and high school students. The method for collecting data was the questionnaire survey. Rajamangala University of Technology Phra Nakhon is known among student and general public. Students knew it as a university while the general public knew it as a vocational college. Thirdly the outstanding perception of the institution among the students was in good academic level (mean=3.60). The highest perception score was about the schooling system (mean=3.60). The general public perceives more in details about its admission system (mean=3.52) and had good perception towards the institution’s good image (mean=3.52). Furthermore online media played a significant role in transferring information and creating the image of the institution among the sample group (mean =3.52 from student and 3.35 from general people). Fifth result gender did not play a significant role in perceiving the image of the institution. The last result was that gender played a statistically significant mark by .01 in media exposure among general public. In conclusion there is no distinctive difference between students and general public in having image perception towards Rajamangala University of Technology Phra Nakhon. However there is a statistical significance of .01 in exposure to online media both out of home media and personal media.