The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

This research is to investigate the effects of audit innovation on sustainable audit success of CPA in Thailand by collecting data from 4292 auditors in Thailand by using a questionnaire as an instrument. The results of statistics used for analyzing the collected data were simple linear regression analysis and multiple linear regression analysis indicated audit innovation had positive relationships with audit quality and audit reputation. Especially effective of Modern Equipment Integrative of audit search technique and audit quality had positive relationships with audit reputation. Moreover audit quality had positive relationships with audit sustainable. The results obtained from this study could be used as guidelines for developing creating and improving the efficiency of auditor performance and practice audit process to create reliability to the public and to be able to survive sustainably in a long period of time.

This research presents a study of the compressive strength tensile strength flexural strength and water absorption of Cellular Lightweight Concrete containing fine rice hush-bark ash. Portland cement (CT) is partially replaced with pozzolans 20 30 and 40% by weight of the cementitious materials. The results show that the compressive strength tensile strength flexural strength and low water absorption of Cellular Lightweight Concrete improves substantially with partial replacement of Portland cement with rice hush-bark ash. Cellular Lightweight Concrete mix cement containing 20 and 30% of pozzolans can be used to make cementitious materials

The purpose of this research is to study the innovation potential towards the development of accounting firm representatives licensed by the Revenue Department. The sample group used in the research was the owners organizational leaders or executives of the accounting firms that were authorized by the Revenue Department. Forty-four questionnaires were used as a tool for data collection in Bangkok. Descriptive statistics and multiple regression analysis were employed. The research found that overall there were opinions about the innovation potential affecting the model development of the accounting firms. The innovation potential in the resource utilization was rated the highest followed by in the learning and in the strategies respectively. As for the overall opinions on the model development of the accounting firms The highest rated ones were ethic requirements followed by monitoring and operation respectively

According to the growing and highly competing of textile and apparel industry in Thailand producers has to adopt of new technology to invent new products. Antimicrobial apparel such as baby clothes socks and underwear are innovative product that has antibacterial fiber. However perception and use of such products are not very widespread so I am interested in studying the factors that affect to the buying antimicrobial apparel behaviour of the consumers living in Bangkok metropolitan by following concept of Rogers Everett (1976). This study was done by quantitative methodology with close-ended questionnaires gathering 384 sampling from consumer living in Bangkok who have bought antimicrobial apparels. Data were analysed using descriptive statistics such as frequency percentage mean standard deviation hypothesis testing was by multiple regression techniques. Independent variables are consumer characteristics innovative factors sociological and communication factor. Dependents variables are buying behavior in antimicrobial apparel of consumer under seasons price times place and frequency of buying with confidence interval of 95 percent. The results were that the buying majority were female mostly employed in private company aged between 32–38 years old with bachelor’s degrees and monthly income 20001-30000 baht. Most of buyers referred to antimicrobial apparels as they can buy as frequently as any times for all year round. Most buyers bought from department stores 3-4 times in every 3 months with the spending less than 1000 baht each time. When proving personal factors affecting consumers buying behaviour it found that consumers with different gender age and occupation have a statistically significant effect on the frequency of buying behaviour at .05 level and consumers with different incomes have have a statistically significant effect on place and frequency of buying behaviour at .05. The study has resulted in differences in purchasing behaviour such products.The buying behavior of antimicrobial apparel of consumer in Bangkok metropolitan has related to innovative factor in very low range and sociological factor in low range. Model of this relationship are Y= 0.980 + 0.274 (X1) + 0.429(X2 X1 is innovative factor X2 while is sociological factor and Y is buying behavior in antimicrobial apparel of consumer in Bangkok metropolitan. All hyprothesis testings are under statistical confident interval level of 95 percent