The Purposes of this research were to study demographic characteristics and marketing communications toward Bike for Dad participation in Bangkok on December 11 2015. A total of 99999 people registered to join this cycling event in 11 areas throughout Bangkok. This is a quantitative research so that questionnaire is applied to 400 people in 6 event area in Bangkok. The research revealed that most of the respondents were female whose age was 36-59 years old and marital status was single. They were employees of private companies that had income THB 10000 – 20000. In marketing communications the research found that public relations and event promotion appeared to have a positive impact on the participation of Bike for Dad in Bangkok. Namely public relations and promotional. Finding also indicates that there are 5 significant results of people to participate in the event: constancy congruity cooperation constitution and cycling. In term of practical contributions this study provides a useful marketing communication idea for Bike for Dad in Bangkok. In the light of the results state agency can utilize these findings for strategic planning of marketing communication in Bike for Dad or other relevant activities in the future.

The objectives of the research were 1) to study marketing communications buying behavior and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers 3) to compare buying behavior with buying decision of consumers and 4) to study marketing communications effect buying decision of Tesco Lotus of consumers in Bangkok. The sample group consisted of 400 consumers at Tesco Lotus. The research instrument was a questionnaire. The statistics from the research were frequency percentage mean standard deviation and Multiple Regression Analysis. Statistical significance level was set .05.The study presented the following results: 1) marketing communication was in high levels consisted of public relations promotion and personal selling 2) the most buying behavior of consumers: lower one a week buying in Saturday and Sunday 18.01-22.00 p.m. buying in supermarket media exposure from television broadcasting buying decision of advertising media 5011000 bath buying and buying for use 3) buying decision of consumers’ Tesco Lotus was in high level including product location and price 4) different age and education had differences on their buying decision of consumers’ Tesco Lotus 5) different buying behavior had differences on their buying decision of consumers’ Tesco Lotus and 6) marketing communications affected buying decision of Tesco Lotus of consumers in Bangkok included public relations promotion and personal selling. An equation in the rawscore form

The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co. Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations Special events and Viral marketing. The company uses public relations via social networking for promoting artists images as the main channel. 2. True Fantasia Co Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions the artist can give comments and reactions with fan club.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.