The purpose of this research were 1) to study the application of sufficiency economy philosophy in business small and middle 2) to compare the sufficiency economy philosophy levels of business on economic social environment culture good governance and Balanced Scorecard 3) to compare the sufficiency economy philosophy performance among business with different grade levels. The samples were small and middle business in Bangkok and near Bangkok. The sample size with 350 answered the questionnaires with and another group with 15 business were interviewed. The research instruments were a set of questionnaire with a reliability of 0.9210 and an interview form . The data form the questionnaires were analyzed by frequency distributions percentage mean standard deviation and one way ANOVA and the data from interview form were analyzed by frequency distributions. The findings of the study were: I) Sufficiency economy philosophy application among small and middle business were high sequently form their practices as follows: economic social good governance and Balanced Scorc Card 2) Performance on sufficiency economy philosophy application in business of small and middle were significantly different at 0.05 level when comparing in different aspects. 3) Sufficiency economy philosophy performance level of business in each grade levels were not significantly different at 0.05 levels.

The purposes of the study were 1) to investigate factors influencing the needs and purchasing decisions of Malaysians to buy processed foods 2) to study the relationship between the variable factors affecting Thai entrepreneurs decision making and 3) to examine the goodness of fit of the causal model of the factors affecting the needs and purchasing decisions of Malaysians to buy processed foods with empirical data. The study applied mixed research method. The research samples selected through Simple Random Sampling were Malaysians buying Halal processed food products from Thailand. The research data were collected by questionnaires and analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The research findings were as follows that 1) the factors affecting the needs and purchasing decisions to buy processed foods of Malaysians consisted of cultural factors perceived marketing mix factors past behavior factors quality confidence factors and factors regarding purchase intention on Thai processed foods. 2) Confirmatory Factor Analysis was administered and the findings revealed that every factor applied was appropriate. Even though the number of the variables decreased structural reliability remained acceptable and could suitably be applied to Thai export businesses. 3) The model explaining the relationship between the factors according to the hypothesis analyzed by Linear Structure Equation Modeling yielded direct influences consistent with the five hypotheses having been proposed. The research result showed that Malaysians were confident in Thai Halal Products Standard Certification with high reliability of 80

The purpose of this research were 1) to study the need of Business Graduated during 2009-2011 in Bangkok and near Bangkok 2) to study of Desire Characteristic of Business Graduated 3) to study the effective factor for working in the selection. The research result meets that: The need Graduated of Business in major accounting marketing and Information system high trends for administration field a business is international finance tend be down and will increase new in year 2011 for masters degree level administration branch tends to enhance tall go up. The property ofside business administration level bachelors degree office graduate in the organization in now meet that the selfconfidence is tall nest be there is the responsibility there is the tolerance be omniscient using computer side there is the morality respectively. In masters degree level meet that the property ofthe graduate who abounds most 5 first there is responsibility meditation there is the human relations there is the leadership there is the ability in the lead presents there is the ability in the adaptation suits the change for graduate side business administration property in bachelors degree label that the organization wants to take start work.Meet that 5 properties first for example school-record personality side language ability the readiness in work practice outside the place and the sagacious wit for level masters degree graduate 5 properties first for example side language ability education back ground personality the readiness in work practice outside the place and side computer ability for the property that dont desire such as tom the learning continuous tom the honesty tom the honesty tom the tolerance tom listening to opinion of others and tom the work is the term etc.For the property in graduate level bachelors degree filtration starts work 5 first for example the knowledge round good side the ability in the lead presents side using Technology knowledge side language ability and there is the self-confidence and for the graduate in masters degree level stats work 5 first for example there is the tolerance in the work be omniscient round a side there is the ability in using Technology there is self-confidence and have human good relations for the factor that is influential in graduate level bachelors degree filtration stats work 5 fITst for example school-record personality side language ability the readiness in work practicably outside the place and sagacious wit for 5 level masters degree graduates first for example side language ability educational background personality the readiness in work practicably outside the place and side computer ability other factor the is influential in graduate filtration starts work meet that must know work the team. There is the readiness in the alms serves there is writing skill there is the ability in the remedy fully to learn and apply the knowledge well respectively institute part that the graduate graduates and affect taking start work in organization want to meet that first the institute where the graduate graduates that dont be the important factor in taking starts work will consider from the property of the graduate more than next be the organization wants to take the graduates from Chulalongkom University Thammasat University and Ramkhamhaeng University respectively.