: Research on the business model of curry paste products Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy the researcher aims to study and analyze a business model for curry paste products and to develop curry paste products. to be desired and choice for consumers by qualitative research and participative action research. (Participatory Action Research: PAR) and the research was conducted in 3 steps namely 1) to study the concepts and theories of Business Model Canvas in order to formulate a business model for Nam Prik Kaeng products; 2) Analyze the data from an in-depth interview. Focus group discussion from the stakeholders and 3) Content Analysis with the Nam Prik Kaeng product business model. Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province and summarized the research results by descriptive analysis. Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy is to enable the development of a business model of the Ban Khlong Samrong Community Enterprise Group. By applying modern management knowledge to manage community enterprises The results of this research can be used to communicate and create mutual understanding among community enterprise members. as a guideline for further development of curry paste products And the knowledge from this research can be used to train the community enterprise group to have knowledge on business management. Suggestions from this research found that Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province still lacks knowledge in marketing. Therefore there should be an extension in the next market research project.

This research aims to 1) to study the personal factors of Thai and foreign tourists towards their buying decision making behavior in spa products; 2) to study the current situation of buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 and 3) to create behavior patterns of purchasing decisions to develop spa product entrepreneurs driving the strategy of Thailand 4.0. The research used mixed methods qualitative and quantitative. The researcher applied qualitative methods by interviewing 21 selected key informants. The data obtained from qualitative was used to construct the questionnaires which were used to gather quantitative data and analyzed by multiple classifications. The researcher determined the sample size to represent the population using the G*Power program. The research tools used in this research were 1) an in-depth interview and closed-ended questionnaires for qualitative research and 2) a questionnaire obtained from the qualitative research using the Delphi technique as a reviewed questionnaire for quantitative research. The questionnaires were distributed to the 305 samples. The results of the hypothesis testing of personal data were as follows: gender nationality age education level source of information that brought them to Phra Nakhon Si Ayutthaya Province and participants traveling to Phra Nakhon Si Ayutthaya Province are the factors that affect buying decision making behavior spa product of model buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 strategy. The result of hypothesis testing factors affect the buying decision making behavior for spa products come into 6 factors are local identity product usage buy as a souvenir repeated buying information from reliable sources and the interpersonal factor of entrepreneurs or salespeople. All of these results comply with the assumptions.

The design and development of furniture products from hand-stitched to enhance local craftsmanship to a local level Of Baan Tham Mueang Cooperative Women Group Cho Hae Muang phrae Phrae. The objective is to study the theory about identity and identity of Phrae Province Study wisdom hand-stitched production process Of the Tham Muang Cooperative Womens Group Cho Hae Subdistrict Mueang District Phrae Province as well as developing and promoting the design of hand-woven products in accordance with the design guidelines. And upgrade to the international standard in the present time and to design and develop products from hand-made cloth to have the identity and identity of Phrae and industrial standards The research was conducted by collecting basic information by reviewing literature documents concepts and theories as a guideline for creating a research framework. The creation of variables indicators and research guidelines with concepts theories and research related to this study. To survey the area of Tham Mueang Cooperative Women Group Cho Hae Subdistrict Mueang District Phrae Province to use as a case study To study design variables through the physical characteristics of the product design from hand-stitched. The researcher therefore uses a specific sample selection method. By selecting groups that have qualifications that cause recognition of furniture product designs from hand-woven fabrics And choose a sample group To represent a group of users and product designers By using a simple random sampling method consisting of 100 people. The researcher used the quota sampling method to obtain the characteristics of the sample that wanted to communicate their identity and identity. Of Phrae Province In the analysis of evaluation of consumer satisfaction with furniture sets from hand-woven fabrics To upgrade the craftsmanship that is local to the international level Of Ban Tham Mueang Women Cooperative Group Cho Hae Subdistrict MueangDistrict Phrae Province In overall consumers are satisfied with the product at a good level

This research aims to improve the booth model of OTOP products from Phu Fah Pattana Center Nan Province. To increase marketing channels by distributing products to various locations in order to increase sales to community products. The design must take into account the convenience of rapid assembly and dismantling for a limited time. The characteristics of the booth must be disassembled interesting in looks that reflect the identity of Lanna art. There is a beautiful strong structure to support the weight of the product. The size and proportion are suitable for the usage habits of consumers. Which will help promote products in the community that have higher sales stronger communities. Able to divide the product market in the country and can create marketing channels to other countries. It is a good result for the villagers in the community that will have the guarantee of self-sufficiency and sustainably sufficient lives. From the analysis of the Lanna Wisdom Identity Model there are 4 types of concepts which are The concept of the components of the house GalaeThe concept from the barn Concept of the components of the house Kwan Concept of triangular pattern woven grass. After that it was developed to the stage to interpret the meaning of space in form of booth. And then lead to the design of 4 booths. And conducted a questionnaire to find satisfaction with each type of booths that responded to various usability benefits including satisfaction with the appearance and usage characteristics that responded to the behavior of Most users. Conclusion Booths from the concept of Lanna house components called galae have the highest percentage of satisfaction in 3 aspects which are Percentage of satisfaction with the layout of the booth Percentage satisfaction with workpiece assembly and disassembling storage and transportation Percentage of satisfaction with the perception of Lanna identity. For the satisfaction with the size the proportion of use and the convenience of use the booth from the concept of the components of the house Kwan with the highest rate of percentage satisfaction.

The product development of gluten-free Bake goods with Thai rice. The rice used in research is the product of the Baan Chanode community enterprise of Khlong Yong - Lan Tak Fa Community such as Nakhonchaisri brown rice and black rice. It is processed into rice flour as a substitute for wheat flour to make gluten-free pastry product contains cookies products Tuile cookies and tart dough. Product development of gluten-free pastries with Thai rice with Nakhonchaisri brown rice and black rice can be made into a gluten-free product. Products that contain more fiber. They have a natural color of rice at the same time it resulted in a lower products texture characteristic score. Which affects acceptance The proper packaging is beautiful the respondents rated it on a very satisfactory level. Consumer acceptance testing The development of gluten-free pastries made with 3 Thai rice of 100 people found that most of the testers more than 80% accepted the product development of gluten-free pastries with Thai rice.