The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social Media 3) To Study Related Marketing Communication Tool for Social Media to Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The study was a quantitative research. A sample was selected from people who bought Dietary Supplement Product Certified by the Food and Drug Administration (FDA). The sample group was 400 graduation. Representative sample the instruments in the study were 1) the questionnaire 2) the frequency percentage and mean were the parameters used for statistical analysis and Chi-square Correlation. The findings indicated that single females age between 19 - 29 years old. Monthly income between 10000 – 20000 baht. Objectives of using social media To Communicate through Facebook. Social media exposure time is 1.00 - 6.59 PM. Convenience is the reason for buying Dietary Supplement Product through social media. And Find Dietary Supplement Product through social media information manually. The hypothesis test was found Factors of Age Education Career Objectives of social media Duration of use Social Media Marketing Communication Tool for Social Media correlated to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) and Factors of Sex Age Career correlated to Marketing Communication Tool for Social Media. Was statistically significant at .05 level

The purposes of this research were : 1. To study the personal factors of tourists 2. To The objective of this study was to investigate 1) personal factors of tourists 2) the decision making of purchasing One Tambon One Product (OTOP) and 3) the relationship between personal factors of tourists purchasing/ ever purchase OTOP in Nontaburi floating market and the decision making of purchasing products. Data collection were from 400 tourists in Koh Kred Floating Market Sainoi Floating Market and Wat Yaisawangarom Flaoting Market. Purposive selection used were frequency and percentage. Chi-square test and Contingency Coefficient at statistically significant level were 0.05. SPSS was used in this analysis. The result found that most tourists were women 31 - 40 years old Government officers were the most married bachelor degree and monthly income 10001 - 20000 baht. The decision making of purchasing products were from quality. Raw materials through primary processing were chosen because they were tasty. Non-alcohol drink purchase was from the benefits motivation purchase was from quality and product purchase was from indication labels. The relationship between personal factors and Thai motivation occupation related with reason of purchasing food products selling style and monthly income related with purchasing non-alcohol drinks. Educational levels related with 6 aspects except non-alcohol drinks. Marital status did not relate with purchasing One Tambon One Product in Nonthaburi Floating Market of Thai tourists at statistically significant level was 0.05.

The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

This study was aimed to study the demographic characteristics of who decided to shop online to explore working-age people’s internet behavior and to investigate the demographic factors influencing internet shopping decisions. The population and sample used in this study were working-age people drawn from Snowball Sampling method. The questionnaire used was distributed through the internet to 400 respondents. The data were collected and analyzed by the computer program through the statistical analysis including frequency percentage mean () standard deviation (S.D.) and two-way analysis (ANOVA). The research results revealed that Marketing mix factors affected the internet shopping decisions of the working-age people in general at high level (= 4.13 S. D. = 0.430) . When looking into each aspect it was found that the price factor highly influenced the online purchasing decisions (= 4.16 S. D. = 0.463) . followed by the product factor (= 4.13 S. D. = 0.452) which was also considered at high level. The promotion factor had high impact on online shopping decision (= 4.13 S. D. = 0.422) as well as the distribution channel (= 4.13 S. D. = 0.386). The result regarding the relationship revealing gender and age (F = gender *age (1357) = 7.128 p < .05 ) had a significant effect on online shopping at the .05 level. Gender * and occupation (4357 ) = 1.503 p < .05 ) had influence on decisions to online shopping with statistical significance at .05. Occupations and income (F * occupation * income (1357) = 11.487 p < 0.5 ) could influence decision making on the internet shopping with statistical significance at .05. Also the relationship between gender and occupation (F * gender occupation ( 4357 ) = 5.237 p < .05 ) had an influence on the choice of the internet shopping decision on price at the .05 level; the relationship of gender and occupation (F * sex occupation ( 1357 ) =8.000 p < .05 ) influenced the decision to shop on the internet in terms of marketing promotion at the .05 level of significance.

The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in private sector earning approximately between 10000 to 18000 THB per month. If purchased through a sales person a customer has the privilege to compare products and make informed decision. Also if products are on sale the customer may buy extra items and pay at the counter (otherwise it is purchased through online stores for example: Lazada). The overall participants who decided to purchase lingerie were also at a somewhat moderate level. Participants who decided to purchase lingerie were found to place the most importance on the sales person and the level of service they received. As it’s expected all participants differ in terms of their age education occupation and income. In terms of buying patterns education was the factor with the most influence in correlation with the initial hypothesis. However in terms of other factors such as age occupation and income the differences in these groups and the impact upon their buying habits which deviated from the initial hypothesis. In terms of IMC age was the factor most affected by the use of it in correlation with the initial hypothesis. Other factors such as education occupation and income which again differed from the initial hypothesis. The factors of IMC that relate to advertising are the salesperson themselves; the service they provide to their customers sales promotions special events to promote the product and direct selling. These factors affect the behavior and buying decisions of women’s lingerie which is in accordance with the hypothesis.