The study on perception towards service quality of Siam Kraft industry Company Limited was aimed to investigate and compare service quality perception of Siam Kraft Industry Company Limited. The survey was accomplished among 207 Siam Kraft industry Company Limited customers as the sample group. The questionnaire with the reliability value of 0.97 was administered as the instrument for collecting data which were analyzed by the frequency distribution percentage distribution standard deviation t-test One – Way ANOVA and Scheffe. In case of 0.05 statistical differences was found Least Significant Different method was applied to verify each pair. The results revealed: 1. According to the respondent’s’ general information 140 were females (68.60 %) 92 people aged ranging from 30 to 40 years old (44.45 %). 124 or 59.90 held bachelor’s degrees and 69 people or 33.33 % had 5 to ten years work experience. 2. The perception towards service quality of Siam Kraft industry Company Limited in the overall was relatively high. When looking into each aspect the first item was credit service followed by finance delivery processed products and marketing services respectively. 3. As for the respondents ‘general statuses different ages and work experiences did not perceive service quality of Siam Kraft industry Company Limited differently at 0.05. However males and females perceived different marketing service; and different educational levels perceived processed products differently at 0.05.

The objectives of this research were (1) To study the influence of the service quality which consisted of the dimensions of tangible reliability responsiveness assurance and empathy on customer trust; (2) To study the influence of the service quality and customer trust on customer satisfaction; (3) To study the influence of customer trust and satisfaction on the positive word of mouth; (4) To study the influence of customer trust and satisfaction on customer revisit and (5) To validate the causal relationship model of the influence of service quality on trust customer satisfaction customer positive word of mouth and revisit of Rama II Hospital with empirical data. The variables in this investigation consisted of the following; service quality which consisted of the dimensions of (1) tangible; (2) reliability (3) responsiveness (4) assurance and (5) empathy as the independent variable; customer trust and satisfaction as mediating variables and customer positive word of mouth and revisit as dependent variables.

The objectives of this research were (1) To study the influence of the after sales service quality which consisted of the dimensions of tangible reliability responsiveness assurance and empathy on customer trust; (2) To study the influence of the aftersales service quality and customer trust on customer satisfaction; (3) To study the influence of customer trust and satisfaction on customer loyalty and (4) To validate the causal relationship model of the influence of aftersales service quality on trust customer satisfaction and customer loyalty of medical’s equipment business with empirical data. The variables in this investigation consisted of the following; aftersales service quality which consisted of the dimensions of (1) tangible; (2) reliability; (3) responsiveness ;(4) assurance and (5) empathy as the independent variable; customer trust and satisfaction as mediating variables and customer loyalty as dependent variable.

The purposes of this research are 1) to desired level of services University of Technology Phra Nakhon Library Using LibQUAL+TM 2) to evaluate the quality of services University of Technology Phra Nakhon Library Using LibQUAL+TM 3) to investigate the respondent’s suggestions for improving the service quality of Rajamangala University of Technology Phra Nakhon Library. This research survey by questionnaire topics showed that minimum-acceptable service level desire level of service and Perceived level of service. Questionnaires were collected 390 users from 191 undergraduate students 73 graduate students and 121 teachers in University of Technology Phra Nakhon. Then data were analyzed by SPSS for Windows for percentage mean and standard deviation The results revealed as follows; 1. The opinion of user about the services of the library it was found that the minimum acceptable level and the perceived level of services were at a moderate level while the desired level of services were at a high level. 2. On basic of the services quality it was found that mean of the perceived services was in zone of tolerance. The adequacy gap was positive. It meant that the services quality was acceptable. However that was not precisely the respondent’s expectation. The superiority gap was negative; it meant that quality of services did not equal the level of the respondent’s expectation. 3. Their suggestions were 1) Affect of service; including there were no enough library staff 2) Information control; including there were the books whose contents match the subjects offered is minimal not enough demand 3) Library as place; including there were restrictive library. Should provide enough space for the number of active users .

The objective of this research were to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involves product price place promotion physical evidence people and process. (Kotler and-Keller 2003). The research instruments were questionnaires. The 400 populations were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market is in a good level whereas the quality of promotion is at moderate level in every aspects except for the additional events which is in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. The reason that respondents wanted to visit is travel easily. The majority of the respondents had used the car to the floating market and they were also accompanied by their family: parents children siblings and relatives. The visit frequency is two to three times. The visit length is two to three hours per time. The travel expenditure is 501 --700 baht. The activities is to have meat dish and sweet food. Mostly tourist will return back to the Floating Market. The Hypothesis test were 1) tourism service quality of Bangnamphung Floating Market is in a good level. 2) Tourism service quality had least relationship with all tourists personal information. 3) With regard to tourist behavior preferred tourist attraction mode of transport kind of persons people are traveling with frequency visit visit length travel expenditure had least relationship with tourism service quality.