The research aims were 1) to develop and find out the efficiencies of the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching to be efficient in accordance with defined 80/80 criteria 2) to compare the learning achievement before and after learning of students who studied with the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching and 3) to find out the students’ satisfaction towards the program. A purposive sampling technique was employed to obtain the subjects of this study who were 30 Engineering students of Electrical Engineering Department Faculty of Engineering Rajamanagala University of Technology Pranakhon. They were registered in the second semester of academic year 2013. For instruments were as follows: the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching the evaluation form of the multimedia computer instruction program the students’ achievement tests and the questionnaire of students’ satisfaction. After the experiment the scores obtained from the test were analyzed by using percentage mean standard deviation and t-test. The results of the study showed that the efficiency of the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching was 81.22/83.55 which was higher than the specified criteria of 80/80. The scores of after learning with the multimedia computer Instruction program were significantly higher than the scores of before learning at .05 level. And the students revealed that they were highly satisfied with the program.

The research aims were 1) to develop and find out the efficiencies of the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching to be efficient in accordance with defined 80/80 criteria 2) to compare the learning achievement before and after learning of students who studied with the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching and 3) to find out the students’ satisfaction towards the program. A purposive sampling technique was employed to obtain the subjects of this study who were 30 Engineering students of Electrical Engineering Department Faculty of Engineering Rajamanagala University of Technology Pranakhon. They were registered in the second semester of academic year 2013. For instruments were as follows: the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching the evaluation form of the multimedia computer instruction program the students’ achievement tests and the questionnaire of students’ satisfaction. After the experiment the scores obtained from the test were analyzed by using percentage mean standard deviation and t-test. The results of the study showed that the efficiency of the multimedia computer Instruction program on Information Services and Information Searching for Information Services and Information Searching was 81.22/83.55 which was higher than the specified criteria of 80/80. The scores of after learning with the multimedia computer Instruction program were significantly higher than the scores of before learning at .05 level. And the students revealed that they were highly satisfied with the program.

The purposes of this research are 1) to desired level of services University of Technology Phra Nakhon Library Using LibQUAL+TM 2) to evaluate the quality of services University of Technology Phra Nakhon Library Using LibQUAL+TM 3) to investigate the respondent’s suggestions for improving the service quality of Rajamangala University of Technology Phra Nakhon Library. This research survey by questionnaire topics showed that minimum-acceptable service level desire level of service and Perceived level of service. Questionnaires were collected 390 users from 191 undergraduate students 73 graduate students and 121 teachers in University of Technology Phra Nakhon. Then data were analyzed by SPSS for Windows for percentage mean and standard deviation The results revealed as follows; 1. The opinion of user about the services of the library it was found that the minimum acceptable level and the perceived level of services were at a moderate level while the desired level of services were at a high level. 2. On basic of the services quality it was found that mean of the perceived services was in zone of tolerance. The adequacy gap was positive. It meant that the services quality was acceptable. However that was not precisely the respondent’s expectation. The superiority gap was negative; it meant that quality of services did not equal the level of the respondent’s expectation. 3. Their suggestions were 1) Affect of service; including there were no enough library staff 2) Information control; including there were the books whose contents match the subjects offered is minimal not enough demand 3) Library as place; including there were restrictive library. Should provide enough space for the number of active users .

The purposes of this research are to study the customers’ satisfaction to the services at TRUE-shop in Future-Park Rangsit to compare the customers’ satisfaction to the services at TRUE-shop in Future-Park Rangsit and to collect suggestions from the customers’ satisfaction to the services at TRUE-shop in Future-Park Rangsit classified as per personal factors. The sampling groups being used in the study are 400 customers using services at TRUE-shop in Future-Park Rangsit. Information were gathered by questionnaires and data were analyzed by Statistical Value Percentile Average Standard Deviation Chi-Square Analysis for Testing Relationship and Statistical Independent Sample t-test and One Way ANOVA methods whenever significant statistical differences were encountered using LSD for testing in pairs. The result of the study showed that the customers’ satisfaction to the services at TRUE-shop in Future-Park Rangsit were at the high level in every criteria. The sampling group were satisfied firstly with the factor of process followed by the factor of marketing promotion and lastly factors of production and physical presentation. And the hypothesis testing indicated that the sampling group with different level of education showed the different level of satisfaction to the services at TRUE-shop in Future-Park Rangsit with statistical significance of 0.05

The objectives of this study are to study the usage of the marketing mix factors application for decision making to select wedding consult services at Bangkoknoi district in Bangkok metropolistan to study the decision behavior when selecting wedding consult services as well as comparison of the marketing mix factors in selecting wedding consult services classified as per- individual factor. The result showed that the product factor was highly important as proper-services-as-required was emphasized. The price factor was highly important as clearly displayed-price was emphasized. The place factor was highly important as ease-of-traveling was emphasized. The promotion factor was considered highly important as special-discount from normal rate was emphasized. The result from hypotheses testing showed that the sample group with different age education average income and career tend to use the marketing mix factors in selecting wedding consult services differently with a significant statistical difference of 0.05 while the sample group with different gender tend to use the marketing mix factors in selecting wedding consult services indifferently with a non-significant statistical difference of 0.05.