The objective of the research is study about the marketing strategy of the universities to result in the decision to study universities in Thailand. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in universities of the first year students in an academic year 2558 of the universities under a bureau of university consultant teachers president of the universities. This is the six processes of the research ; 1. Study the data for making a scope of the research. 2. Design a questionnaire. 3. Limited the people and the sample group to collect the data for a research. 4. Collect the data from the sample group and analysis. 5. Summarize the research. 6. Make a marketing strategy and consider a strategy that will be used. The result of the marketing strategy of the universities to result in the decision to study in the universities in Thailand can divide the analysis for 6 sections are ; 1. Analysis the data for important of the people who relate to make a marketing strategy of the universities. The result is the president the vice president of academic a dean of faculty and director are important to move with the wind. The least of responsibility in making a marketing strategy is department of academic. 2. Analyses the opinion of students for the factors that have influence to the students who decide to study in the universities by 4Ps strategy are product price place and promotion. The result is the most important of product are the reputation of the founder professors the image of the university equipments the several of field quantities of students in the bachelor’s degree. The place strategy the factor the result in the place strategy is convenience and comfort to journey. The result in promotion strategy is the scholarship and paying by the installments a credit. The price strategy has result of the cost of credit and the cost of maintenance. 3. Comparative analysis for the opinion has high level of the important factor between the central university and the section university. The result is the same opinion in marketing strategy. 4. Analysis in every strategy by relation and organize in to the groups. I meet that the product strategy can divide in two parts are: the first group are the policy and the achievement the second group are image and reputation. The price strategy cannot divide for a group. The promotion strategy can divide in two groups are advertisement to acknowledge and price promotion. 5. Analysis the data for an hypothesis test that the different of marketing strategy of the universities that have a result in decision to study in the universities have the different marketing strategy of the universities. The result is product strategy is the most important place strategy promotion strategy and price strategy to move with the wind. Proposal : The competition of the education in universities are improved in every section although education management curriculum academic tuition fee of universities that they can make it move forward to the ideal. The marketing strategy of education business likes a rat race. For the successfully of universities in the part of education management curriculum academic professors application and select the students in the private school collect the fees of the education and besides promotion the well-known of the university by using 4Ps are; Product: 1. universities must use the foreign language in the classes cooperation to aboard universities moreover the universities must have the social service and emphasize in the quality of the pass students. 2. Increase the ability of professors. 3. Emphasize in quality of the students in Bachelor master and doctor degree. Price: universities must have the reasonable price for their students and universities. The benefits for the universities are important. The reasonable tuition make the students can study in the university. And the students have social responsibility that universities have the education. Place: universities should be easy to go and modern hi-tech library and relax. universities should have be easy to apply. Promotion: universities must have a progressive public relation in the newspaper magazine radio television and advertisement that make the student have to study in university.

This study was aimed to study business plan development of frozen Roti (Indian pancake) and formulate frozen Roti business strategies for the community enterprise producing traditional Muslim food in Ban Taladkaew Nonthaburi. Relevant theories documents articles as well as other useful information from in-depth interviews were collected and analyzed using the strategic management process theory. The samples used in this research were 10 community members of the traditional Muslim food stores from Ban Taladkaew. The results revealed that the strategies suitable for frozen Roti business of the community in Ban Taladkaew Nonthaburi as traditional Muslim food to increase capacity feasibility and appropriateness were Differentiation strategies. The recipe of frozen roti products a more than 150 year-old recipe with temple figurines and mosques as background showing that both Buddhist and Muslim Thais had lived together therefore Focused Differentiation was applied as consumer groups were for example students from schools nearby. Product and Operation Strategy was also used to focus on the development of standardized production processes and product quality in order to create alternative products for consumers. Marketing Strategy also help to create and increase different products from other markets which were aimed at online marketing. Finally Finance Strategy the most important one was applied to raise funds and prepare for the future business expansion.

This research was aimed to identify personal factors and consumers’ needs of the marketing mix as well as to study of the strategy development of instant clean foods business in Bangkok Metro Metropolis. To obtain the data a questionnaire was designed to gather the information from the 400 samples in the study selected by convenience sampling in five out of 50 districts from 50 districts. In-depth interviews were also arranged among five respondents. The statistical analysis was completed by percentage mean and SD. The hypothesis was tested by the t-test F-test and Oneway ANOVA. To test differences in pairs LSD was applied at the level of statistical significance at the 0.05. This research employed mixed research method: the quantitative research looked into the quantitative data obtained from the respondents who consumed instant clean foods. Qualitative research relied on the data from the indepth interviews of the clean food business operators. Concerning the marketing mix the targets groups and marketing strategies the research revealed most respondents were single female who aged 21-30 years old with bachelor’s degrees. The average incomes were 10000 - 20000 baht. Their needs related to the marketing mix were the importance of products relevant with freshness and cleanness. They highly focused on food prices and made a wide variety of payments (cash credit card online etc.) The consumers also paid attention to distribution channels at a high level (store sale convenience stores various online channels etc.) and convenient to buy from various reasons such as stores that were close to work schools and shopping malls. The consumers also paid high focus on the clean food promotion.

การวิเคราะห์ข้อมูลการซื้อขายซึ่งประกอบไปด้วย ราคาปิด ผลต่างของราคาปิด ผลต่างของปริมาณการซื้อขาย ผลต่างของดัชนี SETIndex NYMEX crude oil และ DJIA โดยใช้ข้อมูลที่มีช่วงเวลาเป็นวันและข้อมูลผลต่างจะใช้ข้อมูลวันที่คานวณกับข้อมูลในวันก่อนหน้านั้น ซึ่งการประยุกตใชวิธีการ K-NN (K-Nearest Neighbor) การวิเคราะหจังหวะการซื้อขายหุ้นโดยใช้การคาดการณ์จากการที่ K-NN จัดกลุ่มข้อมูลเข้ากับข้อมูลต้นแบบเพื่อพิจารณาว่าข้อมูลในวันถัดไปควรจะเป็นการขึ้นของราคาหรือไม่เพื่อประกอบการตัดสินใจซื้อขาย โดยข้อมูลที่ใช้เป็นข้อมูลในการเป็นแบบจาลอง 710 ชุด และข้อมูลในการทดสอบอีก 181 ชุด ผลจากการใช้ K-NN โดยประสิทธิภาพในการทานายจากการกาหนดค่า k = 21 สูงที่สุดจากการเลือก ค่า k ตั้งแต่ 1 ถึง 29 โดยสามารถทานายได้ถูกต้อง 107 ชุด และทานายผิด 74 ชุดข้อมูล ซึ่งประสิทธิภาพในการทานายคิดเป็นประมาณร้อยละ 59 ซึ่งใช้ประกอบการพิจารณาการซื้อขายได้