The research of the factors influencing people’s purchase of the book about sufficiency economy in Bangkok was aimed at studying 1) attitudes towards sufficiency economy 2) marketing factors and book purchasing behavior about sufficiency economy 3) sociological effects upon sufficient economy and 4) factors influencing people’s purchase of the book about sufficiency economy in Bangkok. The questionnaires were constructed as a tool for collecting data from 400 samples of the people in Bangkok who used to purchase the book about sufficiency economy. The results of hypotheses tests at the statistical significance of 0.05 showed that 1) awareness knowledge liking and preference in attitudes towards sufficiency economy had no influence upon a purchase of the book about sufficient economy 2) marketing factors including product price promotion and place had influence upon purchase of the book about sufficiency economy 3) sufficiency economy book purchasing behavior the number of the books about sufficiency economy had influence upon book purchasing behavior 4) morality and sufficiency aspect in sociological effects had influence on sufficiency economy book purchasing behaviors.

The Purposes of this research were to study and to compare the Desired Characteristics of Training Students as Perceived by Executives of Tourism Entrepreneur in accordance with the following variables: sex age education level and work experience. By questionnaire was used to collect data. Data were statistically analyzed using percentage mean standard deviation t-test and one-way analysis of variance. The results were as follow: 1) The overall desired characteristics of training students and each aspect were in high level. 2) There were not significant difference of executives of tourism entrepreneur in sex age education level and work experience concerning the desired characteristics of training students.

The research of “The attitude and the imitation behavior to the music for life of Ramkhamhaeng University students Huamark Campus” there is purpose to 1) to study the attitudes with music for life of Ramkhamhaeng University students Huamark Campus 2) to study the imitation behavior to the music for life of Ramkhamhaeng University students Huamark Campus 3) to study the relationship between attitudes and behavior to imitate toward the music for life of Ramkhamhaeng University students Huamark Campus. The representative sample is 400 students of Ramkhamhaeng University Huamark Campus who are the students in 2nd semester of academic year 2554. By used the questionnaire to collect data which have tests the reliably of the whole instrument for coefficient alpha along the concept of Cronabach’s Alpha Coefficient. The majority of the representative sample has the attitude towards the music for life in the expression of the artist’s most exotic. And there is the behavior to imitation the music for life in the way to imitate of idea and belief the most patriots and the attitude towards music for the students’ life there is relation to imitate the behavior of students in the same direction in the medium level.

The objectives of the research titled Bangkok Dwellers Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appealswere to study:1) the media exposure behavior of Bangkokians towards quit smoking media campaign using fear appeals2) the attitude of Bangkokians towards fear-bases quit smoking media campaign3) the relationships among media exposure behaviorattitudeand satisfaction of Bangkokians towards fear appeal media campaign on quit smoking . The research methodology was a mixed-method type using survey research for quantitative study and in-depth interview study. In doing one-shot post-test survey questionnaire was distributed for collecting data from 400 Bangkokians randomly selected. In the part of in-depth interview10 smokers with at least 1-year smoking experience residing in Bangkok area were picked as interviewees.seven of them were male and the rest were female.