Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to deter downloading of copyright music. The thesis is applied research and gathering data by quantitative method from the sample group that is 400 people who used to download illegal copyrighted music. The sample group determined by calculated formula of Cochran at 95% of reliance level. The research tool used in this thesis is an online questionnaire to enable analysis through “Descriptive Statistics” and “Inferential Statistics” Chi - square to test the difference and relationship of data. The findings show that there are 48% of male and 54% of female the majority of a sample group age is 24 - 30 years old at 50.2% 36.3% of a sample graduated from bachelor degree 75.8% are single 38.3% are students and 47.3% is given income less or equal 10000 baht per month. The results further show with a level of significance at 0.05 that the decision to prevent downloading of copyrighted music depends on Integrated Marketing Communications via advertising person public relations and online marketing. Therefore all related sections are able to apply this study to stipulate channel reaching the target efficiently.

The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

The purposes of the research were to 1) study the attributes of the graduates according to standards of learning outcome 2) study the 21st century skills of English for International Communication graduates desired by employers 3) compare the attributes of the graduates according to standards of learning outcome categorized by the individual factors and 4) compare the employers’ requirements to skills of English for International Communication graduates categorized by the individual factors. The population were 55 employers participating in the cooperative education project in the academic year 2017. The research tools were questionnaires and interviews which were analyzed by the SPSS program. The statistical data analysis was performed by frequency percentage mean standard deviation and Fdistribution and the interview data analysis was performed by frequency and content analysis. The results were found as follows. 1. As for the employers information33emoloyets were from private and service businesses (60%) and 14 employets were from government sectors (25.50%).As for the working statuses29 employers were the officers (53.70%) 20 employer were the supervisors (37.00%) and 5 employers weie mangers (9.30%) 2. The overall requirement of hte employers for the attrbutes of the graduates according to standandards of learning outcome was at the high level (=4.48). As for each attribute morals and ethcs were the most desirable (=4.75) the second highest level was interpersonal skils and accountabiliy (4.57) and the last one was the intellectual skills (=4.25) 3. The overall requirement of the ernptoyers for the 21st century skills of the graduates was at the high level (=4.43). As for each attribute the highest level was enthusiasm collaboration and thinking skills respectivrty (=4.634.58 and 4.54) The lowest tevel was the inquiry skills (=4.07). 4.The results of the research hypothesis were; 4.1 There was a significant difference between the employers with different employrment sectors (government and service business sectors) and the requirement of the graduates attributes. There was no significant difference between the employers with different working status and the requirement of the graduates attributes. 4.2 There is no significant difference between the employers with diferent employent sectors and working status and the requirement of the graduates attributes.

Nowadays Eye tracking technology is the next challenges of human computer interaction (HCI). This technology can help people all over the worldaccess computers through systems that use gaze control and especially important for people with physical disability. This research presents a system of assistive technology base on an eye-tracking interface while supported the communication system for independent living of persons with disabilities usability. The primary method of this system consists of a selection of pictogram buttons on three websites which used a low-cost eye-tracking device. The evaluation used the throughput of standards for computer pointing devices as a measurement of user performance to look at an on-screen target and dwell on it for 500ms for selection. The results showed that ten participants with a disability can be pointing and selection their overall mean throughput was 1.08 bits/s. Moreover the overall users of respondents were rather satisfied with the system. Consequently eye tracking technology is a great tool for interaction in the web application for a user with a disability.

This research aims to study media exposure and knowledge seeking behavior of mass communication students in Bangkok included problem and obstruction in knowledge seeking. Methodology for the research was mixed method between the qualitative research and quantitative research by used depth interviews with 12 samples and survey research with 420 samples. The results can be concluded as follow: 1. Mass Communication students in Bangkok were social media exposed mostly for follow the news current situation and had conversation about news current situation mostly with friend. But they were trust mostly the information from television. Media exposure on Monday to Friday found that social media exposure was the mostly next were person media and website. On Saturday to Sunday found that social media exposure was the mostly next were television and movie. The least media exposure in everyday was newspaper. 2. Mass Communication students in Bangkok were knowledge seek from various media in the moderate level. They were seek from social media mostly next were electronics and website. How to knowledge seek by study were used tutorials mostly next were online activities and group activities. Problems and obstruction in knowledge seeking were key words data blocking data distortion data analysis and internet signal.