The purpose of this study is to observe the value information in order to set up decision making in varieties selection for from farmers in Tharua Agriculture Cooperative Ltd. of Ayutthaya Province. This research use questionnaires as the medium to collect the information from 160 target consumers. As the result of the research this can be concluded as follows; Most of the target consumers are male gender age 14 – 50 years old and educated in Primary School including rice farming worker who have earnings below 10000 baht per month. This target group is very concerning on the factor that show product’s marketing image and products as well as the price and the purchasing locations of products but not very much From the research it shows that consumers of rice seed is concerning on marketing factors as follows. The result shows that consumers of rice seed purchase the product because of the image officials products are reliable quality packaging and brand of the products. Price factors for the research we can tell that the consumers variable methods of payment available including cash credit card etc. and the prices are suitable with quality of the products. ง Purchasing location from the research it shows that consumers of rice seed is very easy to buy where to buy close to home released in the right moment. Merchandise factor as rice seed of Tharua Agriculture Co-operative Ltd. use loans in order to advertise their products which affects buying decision staff recommendation the exhibit has made clear pay more attention at the highest level. Down from a premium price tag outdoor shows. And has organized various to assist in the promotion of cooperatives. Consumers can get information on the local newspaper. And radio at least.

The objective of this research is to propose method for optimization route selection by Analytic Hierarchy Process (AHP) and The Technique for Order Preference by Similarity to The Ideal Solution (TOPSIS) model. The model was applied to case study route selection from Laem Chabang Port in Chonburi to Bangpoo Industrial Estate in Samut Prakan based on the criteria: cost of transportation transit time risk of freight damaged risk of infrastructure and equipment and risk of other factors. AHP was used to determine the relative weight of criteria. Additionally TOPSIS was used to select the best alternative routes. The result showed that the AHP-TOPSIS model which is new approach for route selection flexible decrease discrepancy from weighting more efficient than one either AHP or TOPSIS and not too complicated models compared to the other methods in multiple criteria analysis.

The study on decision making to attend the information and communication technology (ICT) personnel development program of the Office of the Permanent Secretary Ministry of Education was aimed to study motivating factors personal factors and relationship of motivating factors and decision making factors to attend the program. The data were collected through a questionnaire and analyzed by descriptive statistics frequency percentage mean and standard deviation. As for inferential statistics inferential statistics such as independent samples t-test analysis was applied to look for the difference between two groups; One-Way ANOVA for three or more and study of relationship between motivating and decision-making factors to attend the training using Pearsons Product Moment Correlative Coefficient. The study results showed that internal motivating factors concerning respect moderately affected the motivation on training. Desire for success special interest and work responsibility highly affected the motivation while external motivating factors such as the superintendent’s reliability the work progress and the organizational policies highly affected the training motivation. Regarding decision making factors training courses trainers audiovisual equipment training period training public relations and the benefits of the training highly affected every aspect of decision making. personal factors gender age educational level position and work experience did not affect the decision-making to attend the information and communication technology (ICT) personnel development program. Factors motivating the personnel to attend the ICT personnel development program including the superintendent’s reliability work progress and organizational policies positively correlated with the decision factors to attend the training for potential ICT personnel in all aspects. Also motivating factors regarding the desire for success and work responsibility had a negative relationship with the decision factors with the aspects of audiovisual equipment and public relations to participate the information and communication technology (ICT) personnel development program of the Office of the Permanent Secretary Ministry of Education. Concerning

The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. The sample group was 500 graduation single females age between 25-29 years old working in private companies monthly income between 30000 – 40000 baht. The instruments used in the study were 1) the questionnaire and 2) the multiple regression analysis. The frequency percentage and mean were the parameters used for statistical analysis. The result of the study were 1) the most frequent buying store was 7-11 2) the most frequent communication channel was LINE application 3) the most frequent connecting tools were smartphone and tablet and 4) the most frequent payment channel was convenience stores. The finding of Generation Y population’s character analysis showed that occupations the convenience stores’ brand and connecting tools had effected to buying decision at the convenience stores and it is statistically significant at .05 level. For the marketing communication channels analysis showed that Advertising Sales Promotion Public Relations and Publicity Online and Social media Marketing Mobile Marketing Direct and Database Marketing and Personal selling were effected to buying decision at convenience stores.

The purposes of this research were : 1. To study the personal factors of tourists 2. To The objective of this study was to investigate 1) personal factors of tourists 2) the decision making of purchasing One Tambon One Product (OTOP) and 3) the relationship between personal factors of tourists purchasing/ ever purchase OTOP in Nontaburi floating market and the decision making of purchasing products. Data collection were from 400 tourists in Koh Kred Floating Market Sainoi Floating Market and Wat Yaisawangarom Flaoting Market. Purposive selection used were frequency and percentage. Chi-square test and Contingency Coefficient at statistically significant level were 0.05. SPSS was used in this analysis. The result found that most tourists were women 31 - 40 years old Government officers were the most married bachelor degree and monthly income 10001 - 20000 baht. The decision making of purchasing products were from quality. Raw materials through primary processing were chosen because they were tasty. Non-alcohol drink purchase was from the benefits motivation purchase was from quality and product purchase was from indication labels. The relationship between personal factors and Thai motivation occupation related with reason of purchasing food products selling style and monthly income related with purchasing non-alcohol drinks. Educational levels related with 6 aspects except non-alcohol drinks. Marital status did not relate with purchasing One Tambon One Product in Nonthaburi Floating Market of Thai tourists at statistically significant level was 0.05.