The objectives of this study were to examine the royalty of customers categorized according to population properties and to investigate the relationship between service quality and royalty of customers. The data were collected from 288 existing customers through the application of questionnaires. The statistics applied for the data analysis comprise Percentage Mean Frequency Minimum Maximum Standard deviation Independent Samples t-test One-way ANOVA and Scheffe’s Method between 0.01 to 0.05 level of significance. The study demonstrated that the differences in gender and education had influences on the royalty of customers at 0.05 level of significance while there is no significant differences in age job and monthly income. Overall it was found that the service quality had a positive relationship with the royalty of customers at 0.01 level of significance.

The purposes of this research were to investigate (1) the image factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers and (2) services factors affecting parents’ loyalty on the use of BUB in da POOL swimming center for babies and toddlers. Data were collected through the questionnaire responded by 174 parents of the children and analyzed by the frequency percentage mean and standard deviation to analyze information on image factors and service quality that affected the parental loyalty of children using the BUB in da POOL Infant and Child Training Center. Pearson Product Moment Correlation Pearsons Product Moment Correlation Coefficient and Multiple Regression Analysis were applied to analyze the data. The research revealed that the image influenced the loyalty of children’s parents using BUB in da POOL business with the branding image value of 0.422 and the corporate image of 0.330 influencing the parental loyalty of children using the BUB in da POOL at the highest level. While branding image factor did not affect the parental loyalty of the child using the center. The quality factor influenced the parental loyalty of children using the BUB in da POOL Center at 0.422 of with the reliability of 0.184 and the parents’ attention to the service quality was 0.234 which influenced the parental loyalty. Responding to the parents of children using the service had the greatest impact on the parental loyalty while the factor regarding its compactness of the services and trustworthiness trust did not affect the loyalty of parents of children who used the center for teaching babies BUB in da POOL.

The purposes of the study on influence of motivational factors towards on organizational loyalty and performance of operational personnel in health science group in an autonomous university were to 1) study the influence of motivational factors on organizational loyalty among operational personnel and 2) to study the influence of motivational factors on the performance of operational personnel. The questionnaire was applied for data collection with the reliability acquired through Alpha Coefficient of 0.982 which was used to tryout with 30 people and collect data from 124 operational staff in health science group in a state-run university located at Chulapat building (source: Office of Personnel of Faculty of Allied Health Sciences Faculty of Nursing Faculty of Nursing and Faculty of Sports Science January 31 2017). This research is a descriptive research. The data obtained from the researchers questionnaire was analyzed by statistical analysis program including percentage analysis is used to analyze the individual factors mean used for interpreting various data and standard deviation to interpret data in various areas and multiple linear regression for testing the hypothesis as well as Pearson correlation. The research revealed that the hypothesis testing on motivational factors towards organizational loyalty and work performance of operational personnel in health science group in an autonomous university included 1 ) work success 2) work progress 3) acceptance 4) responsibilities and 5) job description while supporting factors included 1) salaries 2) advancement opportunities 3) relationships with others 4) status 5) policy and administration 6) work environment 7) work security and safety which influenced on organizational loyalty and performance of operating personnel in health science group at the 0.05 level of significance. (R = .812)and (.624)

The purposes of the study were to investigate 1) Relationship between Quality of Work Life Organizational Commitment and Employee Loyalty 2) Levels of and Employee Loyalty and 3) Compare and Employee Loyalty at Wangtai hotel Suratthani according to their personal factors. The questionnaire was administered to 138 samples selected through convenience sampling and analyzed by the percentage distribution mean standard deviation t-test one – way ANOVA; Pearson Product Moment Correlation Coefficient analysis was set between 0.01 and 0.05 statistical significance. The study results revealed high level of the overall Quality of Work Life and Organizational Commitment as well as the Employee Loyalty which accordingly agreed with each other at 3.75. Moreover in terms of personal factors different ages resulted in different Employee Loyalty behaviors. Additionally the employees’ different marital status led to different affective aspects while salary incomes resulted in different perceptions towards the organizations and affective aspects. Also work experiences resulted in different employee loyalty behaviors at 0.05 statistical significance.

The objectives of this research were (1) to study the influence of marketing mix which consisted of the dimensions of product or service price place and promotion on trust (2) the study the influence of marketing mix and trust on satisfaction (3) to study the influence of trust and satisfaction on loyalty of Siam Commercial Bank Public company Limited (4) to validate a causal relationship model of influence of marketing mix on trust satisfaction and customer loyalty of Siam Commercial Bank Public company Limited with empirical data. The variables in this investigation consisted of the following; marketing mix consist of the dimensions of product or service price place and promotion as the independent variables; trust and satisfaction as mediating variables; and customer loyalty as dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data form 421 customers of Siam Commercial Bank Public Company Limited Ratchadapisek (Thapra) Area office total 30 branches. The statistics in data analysis were frequency percentage mean standard deviation and structural equation model analysis. It was found the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (x2) = 464.207; degree of freedom = 463; p-value = 0.479; Relative Chi-square (x2/ df) =1002; comparative fit index (CFI) = 1000 Standardized Root Mean Square Residual (SRMR) = 0.028; goodness of fit index (GFI) =0.942; adjusted goodness of fit index (AGFI) = 0.917; and Root Mean Square error of Approximation (RMSEA) = 0.002. It was also found that (1) marketing mix in the dimension of Product or service had a positive and direct influence on trust; (2) marketing mix in the dimension of price Had a positive and direct influence on trust; (3) marketing mix in the dimension of place had a positive and direct influence on trust; (4) marketing mix in the dimension of promotion had a positive and direct influence on trust; (5) marketing mix in the dimension of product or service had a positive and direct influence on satisfaction; (6) marketing mix in the dimension of price had a positive and direct influence on satisfaction; (7) marketing mix in the dimension of place had positive and direct influence on satisfaction; (8) marketing mix in the dimension of promotion had a positive and direct influence on satisfaction; (9) trust had positive and direct influence on satisfaction; (10) trust had a positive and direct influence on customer loyalty; and (11) satisfaction had a positive and direct influence customer loyalty. On the basis of these findings the researcher recommends that Branch of Siam Commercial Bank Public Company Limited more fully focus on marketing mix in the dimensions of product or service price place and promotion to deepen trust satisfaction and customer loyalty.