The purposes of this research were to study the characteristics attitudes behavior and the needs of foreign tourists towards the hospitality of Chiang Rai people. The result found that most of foreign tourists were male ages 45 married and with Bachelor’s Degree. Their yearly income was upper 45001 US dollars. The objective of traveling was for pleasure. They got tourist information from others media : friends information display boards and tourist agencies. The overall attitudes of foriengner towards the hospitality of Chaing Rai people are at high level : Frendship accommodations migration convenience foods and restaurants safety tour and guide services transportation convenience public utilities and information services respectively. Most of them came to this province for the first time with their families and friends. They were most interested in natural sightseeing. They liked to stay in hotels and guess houses. They tend to come back and will recommend to others about Chiang Rai. They need a good hospitality signs for giving direction in English Officials safety staying in city with good location tourist information displays tourist assistance center officials for taking care of tourists with good skills of foreign languages providers polite speaking and guides are not exploited being honest.

The objectives of this research were to study the travel destination in South East Asia and travel motivation of European tourists. Survey research methodology was exploited by distributing questionnaires to sample group of 400 tourists which 198 were returned. Then descriptive statistic parameters including frequencies percentages means standard deviations and inferential statistics included a t-test one-way ANOVA Person’s Correlation Coefficients and Cronbach’s Alpha were employed to analyze the data with .05 significance level. The result of the research reveal that the first 5 tourist destination ranking of South East Asia country were Thai Vietnam Cambodia Indonesia and Malaysia. The result indicated that there are non-significant differences in both of travel motivation mean of European tourist which result also found the significant relationship between push and pull motivation.

The objective of this research was to study the foreign tourists’ attitude and using service behavior to Hip Hotel in Bangkok Metropolitan Area. The results of this research were as follows: tourists with different demographic factors affected different tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Value and lifestyles correlated with tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Tourists’ attitude towards the service and marketing mix could forecast intentional repurchase at a 0.05 and 0.01 statistically significant levels. The perception of service correlated with intentional at 0.01 statistically significant level. Tourists’ behavior correlated with intentional repurchase at 0.05 and 0.01 statistically significant level.

This research aimed to study the foreign tourists’ behaviors toward religious tourism and study the guidelines for the development of religious tourism at Chiang Mai Municipality Chiang Mai Province. The sample group used in this study was foreign tourists visited religious tourist attractions in Chiang Mai Municipality. The instrument used in this research was a questionnaire. The majority of respondents were Asian female age 36-45 years old who held a bachelors degree and work in general labor/ private. Learning was the main purpose of traveling. Tourists traveled with friends using motorcycles and bicycles and they were interested in Wat Phra Singh. The social media as Facebook Instagram and YouTube are the source of information. Tourists traveled during holidays - public holidays and spent time doing activities between 1-2 hours. The expenses during the trip were about 10001 - 20000 baht. They stayed at hotels resorts and they had experienced traveling in Chiang Mai Municipality 2-3 times. The overall opinion of the guidelines for religious tourism development in Chiang Mai Municipality was found in a high level. The mean was 3.75 and the standard deviation was 0.54. The guidelines for the development of health hygiene and safety was the highest point followed by transportation tourism promotion Ancient sites and antiquities Facilities and religious tourism activities respectively.

The objective of this study is to first analyze the demographic characteristics street food selection factors and street food consumption behavior of foreign tourists and second to develop certain guidelines for promoting and developing roadside restaurants in attractions that are popular with foreign tourists. The study was conducted from 400 samples which were obtained by selecting random population to participate in a survey on Development and Improvement of Street Food in Attractions as popularity for Foreign Tourists. The survey data are analyzed using the percentage arithmetic mean and standard deviation. The results of the research are as follows: 1) the majority of the demographics are Asian male who are between 21-30 years that are employed with an annual income of more than 30000 USD and have at least a bachelors degree. The biggest factors of choosing street food are from promotion and discount with the average score of 4.60. For the street food consumption behavior part the taste of the food is the most highly regarded factor with the average score of 4.68. The most remarks that tourist gave on street food was the suggestion on improving its cleanliness and hygiene. 2) Three methods in Promoting and developing street food vendors in tourist destinations: the external-stimulating media tourists thoughts and tourists’ reactions. The expert evaluations of the suggested methodology are with the high