This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.

The purposes of this research were to study sexual risk behavior among adolescent and to explore factors affecting sexual risk behavior among adolescent with early sexual intercourse. Research sample was 396 Mathayom Suksa 1 students (lower-secondary students) in secondary schools under the Jurisdiction of the Office of Basic Education Commission Bangkok which was obtained by multi-stage sampling. Data were collected by questionnaire. Data were analyzed by frequency percentage mean standard deviation independent t-test One Way ANOVA Multiple Comparison and Pearson Product Moment Correlation Coefficientsoftware.The result of the study on sexual risk behavior among adolescent with early sexual intercourse was found at the low level. For the factors affecting sexual risk behavior among adolescent with early sexual intercourse they were found that the personal factor including gender parents marital status family type family accommodation and self-sexual acquisition influenced sexual risk behavior among adolescent with early sexual intercourse at the low level. The attitude factor including they were found that the personal factor including sexual values and attitudes toward opposite sex influenced the sexual risk behavior at the high level. The family factor including family raising family sexual communication and supporting of the association of the opposite sex influenced sexual risk behavior among adolescent with early sexual intercourse at the low level. The social factor including friends were found the low-level sexual risk behavior while low-level sexual knowledge acquisition from schools influenced the high-level of sexual risk behavior and sexual content in the media influenced the moderate-levelsexual risk behavior.For the research hypothesis results of the comparison of the personal factor and the social factor toward sexual risk behavior among adolescent with early sexual intercourse it was found that the there was significantly difference forthe personal factor including gender family accommodation and self-sexual acquisition. However there were not significantly different for the parents’ marital status and family type. There was significantly difference for the family factor including family raising family sexual communication and supporting of the association of the opposite sex.The result of the difference between the personal factor and the social factor toward sexual risk behavior among adolescent with early sexual intercourse was found that there was significantly difference for the personal factor including gender family accommodation and self-sexual acquisition. The result of the difference between the attitude factorand the social factor toward sexual risk behavior among adolescent with early sexual intercourse was found that the attitude factor including sex value and attitude toward opposite sex had negative correlation with sexual risk behavior among adolescent with early sexual intercourse at statistical significance. The social factor including friend and sexual content in the media had positive correlation with sexual risk behavior among adolescent with early sexual intercourse at statistical significance. While sexual knowledge acquisition from school did not have the correlation.

The objective of this study is to analyze the factors affecting the success of 1800 MHz frequencies auction for the telecommunication of 4 listed companies in the Stock Exchange of Thailand. Including Advanced Info Service Public Company Limited Total Access Communication Public Company Limited True Corporation Public Company Limited and Jasmine International Public Company Limited. The collection of financial data and annual reports were the first quarter of 2010 to the third quarter of 2015. The Logistic Regression Analysis was applied to test the hypothesis. The result of this study found that the total debt to equity ratio and current ratio affected the success of the 1800 MHz frequencies auction at the 0.05 significant level but the net profit margin ratio the asset growth rate the revenue growth rate and the fixed asset turnover ratio did not affect the success of frequencies auction at the 0.05 significant level.

The Objectives of this research aim to study about demographic factors which influence customers’ behaviors for online products and to study about the importance of marketing mix factors of customers. This research also study about the relationship between marketing mix factors and customers’ buying decision for online products. This research collects data from 384 online questionnaires and then analyzes data with Chi-Square test and Chi-Square Correlation. The research reveals that the difference of demographic factors influence to customers’ buying decision for online products by genders age education occupation average revenues and marital status. The customer recognized marketing mix factors as an important level which consistent to Kotler and Armstrong (2009) model. They indicate that marketing mix factors influence buying behaviors of customer. The most important of marketing mix factor from customers’ perspective is the process factor. The marketing mix factors (Product Price Place Promotion People Process and Physical Evidence) are related to customers’ behaviors in some aspects. The findings suggest that entrepreneur should pay more attention on the marketing mix by presenting unique online products to make differentiate from the other products in common shop. This might motivate customer’s behaviors for buying more online products. Moreover entrepreneurs should precisely focus on quality of products because consumers always complain about quality of products which exaggerated from advertisement. From this reason make consumers gain negative attitudes from buying online products which affect to next buying from customers.

The objectives of this research were to study decision to select service and need of marketing mix factor of Koun Indy Restaurant ‘s customers. The sample used in this study was consumers who used their services of Koun Indy Restaurant both branches 1) Muang Thong Thani Branch 2) Samsen Branch. The sample selection methods by stratified random sampling of 217 people. Found that in this group. The consumer division Muang Thong Thani Branch share of 39 percentages. And Samsen Branch share of 61 percentages. The instrument used for data collection is a multiple choice questionnaire and likert scale questionnaire. Data was collected during the month of January 2558 from monday to sunday from 11.00 to 20.00. The data were analyzed using Descriptive statistics of frequency percentage points on average and standard deviation It was found that most of the sample group were female age from 21 – 30 years working in private companies living in condominium and the duration of the trip to the store was 30 -60 minutes. The decision to use the services friends are individuals who have contributed to the decision to use most services. The date for the service is uncertain. by using the service during 16:31 to 19:30. This was a period of 2-3 people about 1-2 times a month. And popular Koun Indy Restaurant review in a tight exocrine occasion. The marketing mix factors that influence the decision to use the service of Koun Indy Restaurant found of consumers are demanding the marketing mix. The level of demand in all aspects including product price place and marketing promotion.