The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

This research aimed to investigate perception attitude and behavior ofRajamangala University of Technology Phra Nakhon undergraduate students on 3Dpolicy - based activity Participation and the relations among perception attitude and behavior. 3D aspects include Decency Democracy and Drug-free. The data werecollected through 400 RMUTP undergraduate students from nine faculties in 2010.Data analysis employed frequency percentage mean ( ) standard deviation (s.d.).Statistics used for hypothesis testing included t-Test; to compare between two variables F-Test and One-way ANOVA; to compare more than two variables and Pearson Product Moment Correlation Coefficient. The results of study found that RMUTP students perceived news releases on 3 D policy of the university at the average level. In the meantime their overall attitude towards 3D policy campaign was rated in average level. The attitude towards Decency was at high level and Democracy and Drug-free were considered average. The student participation in 3D –based activities was rated at high level when considered by individual and overall aspect. Hypothesis testing resulted as follows: 1. Students with different gender had different perception of 3D policy with a statistical significance at .05. However there were no significant differences at .05 among students from different faculty. 2. Students with different gender and faculty had different attitude towards 3D policy with a statistical significance at .05 3. The participation behavior on 3D-based activities of students with different gender and faculty was different. 4. The perception of 3D policy new releases had a positive correlation with 3D- based activities participation behavior. 5. Attitude towards 3D policy of the university had a positive correlation with 3D- based activities participation behavior.

This research aimed to investigate media exposure awareness knowledge attitude and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure perception knowledge and attitude on global warming. The 1200 Bangkok residents were randomly selected from 12 districts out of 50 districts in Bangkok Municipality including 5 adjacent Provinces of Nakhon Pathom Pathum Thani Nonthaburi Samut Prakan and Samut Sakhon. The study found the following results: The media exposure behavior concerning global warming was in general rated in medium level. People were daily exposed to television yet other media: radio newspaper magazine billboard journal brochure internet and personal media were exposure 3-4 days a week. Most respondents said publicizing on global warming in Thailand was in medium level. Awareness attitude and behavior against global warming were generally in high level. The hypothesis testing showed that different gender career and housing varied the frequency of media exposure on global warming at statistical significance .05. Different gender education background and career varied awareness on global warming at statistical significance .05 Different age education background income and housing varied knowledge on global warming at statistical significance .05. Different gender age education background career income and housing varied attitude towards global warming at statistical .05. Different education background career and housing varied behavior against global warming at statistical significance .05. The exposure to media awareness and attitude of Bangkok metropolitan residents about global warming had positive correlation to behavior at statistical significance .05. However regarding to knowledge of global warming it resulted negative correlation to behavior at statistical .05.

This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed : 1. The students at Rajamangala University of Technology Phra Nakhon although are different by gender age year of studies faculty GPA and family’s income share the same kind of behavior when using Facebook. 2. The students at Rajamangala University of Technology Phra Nakhon who are different in gender age year of studies faculty GPA and family’s income share the same kind of expectation when using Facebook. 3. The students at Rajamangala University of Technology Phra Nakhon whose family incomes are varied also have different uses of Facebook. 4. The students at Rajamangala University of Technology Phra Nakhon who are different in gender age year of studies faculty GPA and family’s income do not have any difference in their gratification while using Facebook. 5. The expectation uses gratification of Facebook users have positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectirely while gratification level is high.

This research is the quantitative research under which data are gathered from Rajamangala University of Technology’s students in Bangkok of 420 persons. Data analysis statistics are frequency percentage mean sum and research question test by correlation statistics. The level of significance is .05. The results of the research are as follows: 1. Rajamangala University of Technology’s students in Bangkok conversed with friends mostly on the issue of political information and exposed political information via media of television receiver most to follow up political events and information including the matter that the students are knowledgeable on politics in high level which in this respect their knowledge on the duty of the people is in the highest level and their political participations are in the moderate level by having the participations in the activity of local level election voting most. 2. The media exposure for use in conversing information on political issue has negative relations with the knowledge on politics current constitution persons eligible for voting and knowledge relating to the right in the democratic system and the media exposure for use on the follow-ups of political events and information has negative relations with the knowledge on politics and current constitution but the relations with the knowledge on the political party removal of the National Assembly Members and persons eligible for voting is positive. 3. The media exposure for use in conversing political information has the positive relations with the political participations grouping for conservation and revival of traditions and customs local wisdoms etc. and the media exposure for use in the follow-ups of political events and information has the negative relations with the political participations the participation to express opinions with the Advisory Council or other independent Organizations participation in an activity a meeting an election campaign with a political party a participation in the meeting political campaign and movement and a support to a politician/political party.