This research was conducted with the aim to identify personal factors and the factors of the marketing mix that influenced the decision to buy beauty drinks. It also looked at the marketing mix factors that were associated with the decision to buy beauty drinks. A sample of 400 people was selected through purposive sampling and snowball sampling. The instrument used to collect data was a rating scale questionnaire and interviews categorized by their professions. The statistics used in this research were statistical hypothesis testing Pearson Correlation Coefficient qualitative analysis (interviews) t-test Independent and F-test at the level of statistical significance of .05. The results were as follows. 1) The analysis of individual factors showed that the majority were females between 26-30 years old with diplomas with an average income per month from 10001 to 20000 baht. 2) Personal factors influencing the decision to purchase beauty drinks were high in the overall purchasing decisions. 3) The result of the study to examine the relationship between the marketing mix associated with the decision to purchase beauty drinks was positively and moderately correlated with the marketing mix in 7 aspects.

This research was aimed to identify personal factors and consumers’ needs of the marketing mix as well as to study of the strategy development of instant clean foods business in Bangkok Metro Metropolis. To obtain the data a questionnaire was designed to gather the information from the 400 samples in the study selected by convenience sampling in five out of 50 districts from 50 districts. In-depth interviews were also arranged among five respondents. The statistical analysis was completed by percentage mean and SD. The hypothesis was tested by the t-test F-test and Oneway ANOVA. To test differences in pairs LSD was applied at the level of statistical significance at the 0.05. This research employed mixed research method: the quantitative research looked into the quantitative data obtained from the respondents who consumed instant clean foods. Qualitative research relied on the data from the indepth interviews of the clean food business operators. Concerning the marketing mix the targets groups and marketing strategies the research revealed most respondents were single female who aged 21-30 years old with bachelor’s degrees. The average incomes were 10000 - 20000 baht. Their needs related to the marketing mix were the importance of products relevant with freshness and cleanness. They highly focused on food prices and made a wide variety of payments (cash credit card online etc.) The consumers also paid attention to distribution channels at a high level (store sale convenience stores various online channels etc.) and convenient to buy from various reasons such as stores that were close to work schools and shopping malls. The consumers also paid high focus on the clean food promotion.

The purpose is to study the factors that affect the population of the marketing mix consumer pearl milk tea: Tea More case study to compare the effect of the marketing mix of consumers. The sample used in this study include pearl milk tea: Tea More Case Study which has a branch located in the Sukhumvit area. Bangkok The storage From the sample of use services at Pearl Milk Tea More 400 using statistics to analyze the data including the frequency of the Mean ( X ) the standard deviation ( . .DS ) and inferential statistics by analyzing the one-way ANOVA using statistical t-Test F-Test and crossover frequency distribution table. (Cross-tabulation) analysis conclusion. 1. Analysis respondents. Most are male aged 21-30 years with a single level of undergraduate studies. The average monthly income of less than 15000 baht a career and most other states including student groups. 2. Analysis of factors affecting the personal consumption pearl milk tea: Tea More Case Study found that gender age education level age and different opinions on products pricing channel distribution locations. the field of marketing is different except for the age difference. As a result the products factor Price Channel Promotion and marketing is no different. 3. Behavior Analysis found that female consumers pearl milk tea pearls consumption than men. And those aged less than 20 years of education than a bachelors degree. And those earning more than 55000 baht to consume more than six cups a week. Most are intended for consumption. Preference in the product and the taste which over time with most consumers and the afternoon. For products that are of interest most consumers. Including traditional milk And the toppings are a consumer favorite pearls. The person influencing the consumption of milk pearls are very self. Subsequent research suggested that there should be a comparison of the goods or services which are similar to features. Cons of goods and services The obvious question should be added to the comprehensive control.

This research was aimed to 1) study the influence of transformational leadership and 2) to investigate the communication styles towards teamwork of academic employees at Aksorn Charoenthat Company Limited. This is descriptive research collecting data through a questionnaire constructed from reviewing relevant documents. 142 Aksorn Charoenthat Company Limited employees responded to the five-scale questionnaire divided into 4 parts with the total of 52 items. The collected data were statistically analyzed by percentage mean (μ) standard deviation (σ 2) multiple regression analysis to test multiple linear regression and Pearson Correlation Coefficients. The results of the hypothesis test on the influence of transformational leadership and communication styles towards teamwork of academic employees at Aksorn Charoenthat Company Limited showed that (1) the correlation coefficient analysis between the leadership and the teamwork were positively related and statistically significant at .01 level; (2) the correlation coefficient analysis between the communication styles with the teamwork of Aksorn Charoenthat Company Limited employees was positively and statistically significant at .01; and (3) the transformational leadership and communication styles influenced the teamwork of Aksorn Charoenthat Company Limited employees statistically significant at .05 (R = .724) and (R = .668).

The purposes of the study on influence of motivational factors towards on organizational loyalty and performance of operational personnel in health science group in an autonomous university were to 1) study the influence of motivational factors on organizational loyalty among operational personnel and 2) to study the influence of motivational factors on the performance of operational personnel. The questionnaire was applied for data collection with the reliability acquired through Alpha Coefficient of 0.982 which was used to tryout with 30 people and collect data from 124 operational staff in health science group in a state-run university located at Chulapat building (source: Office of Personnel of Faculty of Allied Health Sciences Faculty of Nursing Faculty of Nursing and Faculty of Sports Science January 31 2017). This research is a descriptive research. The data obtained from the researchers questionnaire was analyzed by statistical analysis program including percentage analysis is used to analyze the individual factors mean used for interpreting various data and standard deviation to interpret data in various areas and multiple linear regression for testing the hypothesis as well as Pearson correlation. The research revealed that the hypothesis testing on motivational factors towards organizational loyalty and work performance of operational personnel in health science group in an autonomous university included 1 ) work success 2) work progress 3) acceptance 4) responsibilities and 5) job description while supporting factors included 1) salaries 2) advancement opportunities 3) relationships with others 4) status 5) policy and administration 6) work environment 7) work security and safety which influenced on organizational loyalty and performance of operating personnel in health science group at the 0.05 level of significance. (R = .812)and (.624)