The purposes of this study were 1) to study information perception attitude and behavior of undergraduate students for participation in 3D-based activities at Rajamangala University of Technology Phra Nakhon; 2) to compare personal factor and participatory behavior in 3D-based activities; and 3) to study how information perception and attitude correlate with participatory behavior in 3D-based activities which include Decency Democracy and Drug-free. Data were collected from 400 RMUTP undergraduate students from all nine faculties in 2010. Results of the study indicated that RMUTP students perceived news releases on 3D policy at average level. Similarly their overall attitude towards 3D policy campaign was also rated in average level. Hypothesis testing results showed that firstly students with different gender and faculty of showed significant different participatory behavior in 3D-based activities at the level of .05. Secondly the perception of 3D policy new releases had positive correlation with participatory behavior in 3D- based activities. Thirdly attitude towards 3D policy of the university had positive correlation with participatory behavior in 3D-based activities.

This research aims to study about usage behavior of Facebook users their expectations uses and gratifications as well as the relation between expectations uses and gratifications of Facebook users and communication behavior found among students of 9 Faculties at Rajamangala University of Technology Phra Nakhon who are Facebook users. The research is conducted using survey as a research method and the data used in this research is taken from a sampling group of 400 students. The results of the study were as followed: the expectation uses gratification of Facebook users has positive relation at high level with communication on Facebook. Moreover the outcome has shown that the majority of the students at Rajamangala University of Technology Phra Nakhon use Facebook on a daily basis. Their expectation and usage levels are high and moderate respectively while gratification level is high.

The objectives of this research were to study the behavior of elderly in Bangkok Metropolitan 1) media exposure 2) self-reliance 3) the personal factors of self-reliance and 4) the correlation of media exposure and self-reliance. The data were collected from 400 elders who were people aged 60 years and over residing in Bangkok Metropolitans. Data analysis employed frequency percentage arithmetic mean ( ) standard deviation (S.D.). Statistics used for hypothesis testing included t-Test One-way Analysis of Variance and Chi-square. The results of study showed that: Among the elderly was the media with the highest exposer television broadcasts radio broadcasts publication internet and activity media was exposed in low level which the personal media was in averages level. The elderly’s self-reliance was at middle level. Hypothesis testing resulted as follows: Elderly with different education income and member in family reported different perception of self-reliance with a statistical significance at .05. However there was no significant difference at .05 among the sample group with different gender and resident status. The six media: television broadcasts radio broadcast publication internet activity media and personal media showed the correlation on self-relia

This research aims to study about media exposure knowledge attitude and volunteer spirit behavior of the teenagers in Bangkok. Comparison of the demographic characteristics with volunteer spirit behavior and the relations between media exposure knowledge attitude with volunteer spirit behavior of the teenagers in Bangkok. The results of the study were as followed: 1. The Teenagers in Bangkok who are different in demographic characteristics (gender age education level years subjects of study university income residential and family characteristics) has a different volunteer spirit behavior. 2. Media exposure and volunteer spirit attitudes correlated positively with volunteer spirit behavior in the middle level relations. While knowledge of volunteer spirit correlated negatively with volunteer spirit behavior in the low level relations. Moreover the sample exposured the contents of volunteer spirit on the internet is the most 58.2 percent. The sample has knowledge about the volunteer spirit in the middle level. Good attitude in volunteer spirit activities and the sample had a volunteer spirit behavior in the middle level.

The purposes of this research Cognition in Philosophy of Sufficiency Economy Towords Consumer Behavior of Undergraduate Students in Rajamangala University of Technology Phra Nakhon of six education level and Faculty of study Results of the research are as Collows : respondents were male female and Faculty of study different cognition and perception influencing towarde behavioral decising making an behavioral consumer. Regarding the behavior of advertising media exposure most of the singles choose to be exposed to television media. For the other type the are study to knowledge and understanding but behavior consumer more than size effect from student have knowledge and Cognitive Philosophy of Safficiency economy loss.