จำนวน Repository ( 3447 )
การออกแบบเครื่องทอพรมอเนกประสงค์แบบกึ่งอัตโนมัติเพื่อพัฒนาผลิตภัณฑ์เคหะสิ่งทอ เชิงวัฒนธรรมที่นำไปสู่ประชาคมเศรษฐกิจอาเซียน
The purposes of this research were to study semi-automatic versatile carpet weaving data of central region villagers studies problems and requirement in the semi automatic versatile carpet weaving to be effective fulfill requirements for the most weavers and led the data were to study analyze to create prototype of a semi automatic versatile carpet weaving to develop household textile products in culture that led to the ASEAN Economic Community and lead the knowledge to transfer technology by workshops. This research was the development of experimental research by fieldwork survey from 25 Nam Tao Temple sampling of semi automatic versatile carpet weaver groups in top central at Tambon Wat Nam Tao of Maharat district in Ayutthaya province and choose the specific type with the weaving group and semi automatic versatile carpet weaving from 25 Nong Ngu Hau weaver groups at Tambon Bang Pra Khru of Nakhon Luang district in Ayutthaya province. Total weaver groups who used this carpet weaving jacquard were 50 persons. Results indicated that testing for the satisfaction efficient of villagers were satisfied to the semi automatic versatile carpet weaving jacquard in period that can woven more quickly. Including setting the reel head to stand on the warp by the head reel of carpet loom and the carpet roll can make carpet in 90 centimeters width and applied to household textiles such as carpet rugs wall rugs and decorative carpet. The semi automatic versatile carpet weaving jacquard can weave 4 hooks. They were made the minute patterns exquisitely and various woven. They have added the convenience of a device to lock the both sides of warp reel head and the jacquard structure were increased strength with a square box steel and the Z. It can also adjust the space of the seat movement when weaving according to individual aptitude. It can be moved easily and reduced the lack of warp yarn. It was set easier in new warp yarn by the hooking after setting the warp yarn jacquard was finished. It was convenient to roll the finished carpet weaving by using lever handle to simultaneously rotate on both sides of gear axis. Using a foot pedal lever to raise the hooks raise the sway hooks to lift up follow to the weaving rhythm. It was production costs close to the price of the similar carpet the effective yield rapidly and worth. It was suitable for the beginner weavers or a new person who had basic woven would be weaving rapidly and the carpet weaving quality was good. Due to its rotating axis and lock system were made of cogs that helped to lock the beater or comb teeth for solidness and strength to handle and help facing fabric regularly. Summary this research was is related to the methodology technique and carpet weaving process. The essential was to reel the warp yarn and set the hooks that was minuteness in the deeply technical promotes the concept to develop the semi automatic carpet weaving with electrical system and motor to help labor saving able to reduce and solve period problems too much. So the semi automatic versatile carpet weaving design will be the basic of knowledge direct that can lead to the development of devices patterns and cultural household textile products leading to the ASEAN Economic Community in the next occasion.
การเปิดรับข่าวสารและความพึงพอใจของผู้ชมในกรุงเทพมหานครที่มีต่อรายการมองรัฐสภา
This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok Compare the audience behavior have an effect and satisfaction and uses and gratification on insight of parliament and to study the audience’s opinion and satisfaction has a relationship with audience’s understanding and benefits on Insight the Parliament by using survey research. The sample was 20 years old and over from targeted 400 people who are in Bangkok and ever watched this TV program. The research instruments were questionnaires and collected data was analyzed by SPSS. The statistics used for data analysiswere frequency percentage average and standard deviation. The statistics used to test the hypothesis was t - test. And statistical analysis of the difference between averages was One - way ANOVA.
การสื่อสารการตลาดที่มีผลต่อความสนใจซื้อ บ้านเดี่ยว ในเขตกรุงเทพมหานครและปริมณฑล
The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior of customers who plan to purchase their new houses within 3 years. The mixed research methodology is used in this research which quantitative research methodology is a primary and qualitative research methodology is supportive. The research reveals that the simple group has planned to purchase their new houses within 3 years. Demographic characteristics which are gender age marital status number of family members of children education level home town occupation and income have no effect on single house buying decision. Moreover advertising sale promotion and Public Relation highly effect on the decision making; however direct marketing communication point of purchase communication and personal selling did not do so.
ความสัมพันธ์ของการสื่อสารการตลาดกับการตัดสินใจ เลือกซื้อน้้าปลาแท้ของผู้บริโภคในเขตภาคกลาง
The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region and (2) to study the influence of viral marketing (word-of-mouth marketing) on buying behavior of consumers in The Central Region. The instrument used in the study is a questionnaire. The data are analyzed by using frequency percentage mean standard deviation T-Test and F-Test The results of the research are as follows: The subjects chose fish sauce by looking at the expiry date and bought 1 to 3 bottles of 700 ml. fish sauce at the price of 21 to 30 baht and often found that the color of authentic fish sauce would change. The majority of subjects were greatly influenced by television advertising and sale promotion of ‘buy 1 get 1 free’ at points of sale for the buying of fish sauce in The Central Region. The monthly expense of consumers buying fish sauce in The Central Region was between 5000 and 10000 baht. Fish sauce buying behavior of subjects for various age groups education levels occupations and average incomes showed significant difference at the 0.05 level. Price and sale promotion were related to fish sauce buying behavior at a significant level of 0.05.
การสื่อสารการตลาดที่ส่งผลต่อการตัดสินใจเลือกเข้าศึกษาต่อระดับปริญญาตรี มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other factors affecting such decision of grade 12 students and year 3 vocational certificate students in Bangkok. The research tool used in this study is a questionnaire to enable analysis through frequency percentage mean standard deviation and Chi-Square Test. The findings show that subjects are influenced in their choice to study by online media (such as websites and Facebook) the public relations media of the university (in the form of newspapers journals and posters) as well as the reputation and image of the university. The results further show with a level of significance at 0.05 that student decision with regard to enrollment in a bachelor degree at Rajamangala University of Technology Phra Naknon depends on viral marketing or word-of-mouth marketing