The objectives of the research were 1) to study the level of Integrated marketing communication social factors and the students’ decision on undergraduate education in Dusit district 2) to compare the demographic characteristics towards the students’ decisionon undergraduate education in Dusit district 3) to investigate the Integrated marketing communication that influenced the students’ decision on undergraduate education in Dusit district and 4) to investigate the social factor that influenced the students’ decision on undergraduate education in Dusit district. A sample was identified by a number of 400 people who are undergraduate students of the universities in Dusit District in year 2558 which are Suan Dusit University Suan Sunandha Rajabhat University and Rajamangala University of Technology Phra Nakhon. Questionnaires were used to collect the data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1) The results indicated the majority of sample group were female students for 68.25 percent. Students lives in Bangkok metropolitan region for 51.75 percent. Parents graduated with Undergraduate degrees for 32.25 percent. Parents run their your own business for 36.50 percent. Family income is 15001 – 30000 baht per month for 47.50 percent. 2) The integrated marketing communication and social factor were prioritized in a high level. The students’ decision on undergraduate education were prioritized in a medium level. 3) Student with different gender domicile educational level of parents occupation of parents and monthly family income showed no differences of students’ decision on undergraduate education in Dusit district. 4) The integrated marketing communication including public relations and direct marketing increased the level of students’ decision on undergraduate education in Dusit district. and 5) The social factor including reference group and family increased the level of students’ decision on undergraduate education in Dusit district

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research.

This research aims to test the properties of concrete block mixed with basalt fragment as aggregates in products. The mix ratios of Portland cement type1 : basalt fragment : water are 1 : 10 : 0.7 1 : 10.5 : 0.7 1 : 11 : 0.7 1 : 11.5 : 0.7 and 1 : 12 : 0.7 by weight. The concrete block samples were mixed and casted in 7 x 19 x 39 centimeter by the concrete block molding machine. The concrete block sample testing follows the TIS 58-2533 standard on non-load bearing concrete blocks. From the results the density compressive strength and thermal conductivity of concrete block mixed with basalt fragment are lower than the common concrete block. In addition the water absorption and volumetric change are higher than the common concrete block. The optimal ratio in this work is 1: 11: 0.7

This research aims to study the using rock fragments of basalt mining to develop paving block product. The mixture ratios of Portland cement type1: basalt rock fragments: tap water are 1 : 4 : 0.45 1 : 4.5 : 0.45 1 : 5 : 0.45 1 : 5.5 : 0.45 and 1 : 6 : 0.45 by weight. The paving block samples are cast in 30 x 30 x 5 centimeter in dimension. The paving block sample testing follows the TIS 378-2531 on concrete flooring tiles. From the experiment bending strength of paving blocks with high quantity of basalt rock fragments is lower than paving blocks with low quantity of basalt rock fragments but the water absorption of paving blocks with high quantity of basalt rock fragments are higher. However all of basalt rock fragments paving block samples with lower than 1 : 5.5 : 0.45 of ratio can pass the standard.

The objective of this research work was to arrange a performance measurement for finding factors which will have influence on the capacity of Faculty of Engineering Rajamangala University of Technology Phra Nakhon leading it to become a digital university. The results of making a survey on the data from the personnel of the Faculty of Engineering showed that: the factor that had the most influence on the capacity of the Faculty of Engineering Rajamangala University of Technology Phra Nakhon was the factor of knowledge and attitudes (the mean was 3.61 which stood at the level of comments very); regarding the level of comments this was followed by the factor that had influence on the capacity of the Faculty of Engineering in terms of the environment in the organization (the overall mean was 3.49 which stood at the level of comments moderate); the factor that had influence on the capacity of the Faculty of Engineering in terms of participation came in the last place (the mean was 3.41 which stood at the level of comments moderate). The basics results obtained from this research work will be partly used as an approach to help improve the processes of the Faculty of Engineering. This will support stepping into becoming a digital university in the future.