The research aimed at exploring the development of thai flea markets from the Kingdom of Sukhothai to the present. Data collection was implemented by books articles researches including market and flea market documents. The development of Thai flea markets was classified into two categories: interval sequence and community lifestyle. Interval sequence was divided into parts: 1) from Pa-Sarn market to Sanamluang market 2) Sanamluaang market 3) Jatujak market and 4) markets after the economic crisis in 1997. Community lifestyle was divided into three parts:1) lifestyle and physical evidence 2) city community lifestyle: the relationship between fresh marlets and flea markets and 3) walking street markets.

The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

The purpose of this research is to study the evelopment of fair markets around the suburban area in Bangkok to study the existence of the markets fair and to compare the differences of the markets fair in each area. The researchs designed by using mix methods collecting data of both quantitative and qualitative. The areas of which have been studied cover the free markets at 1) Wat Don Kai Dee in Krathumban District Samutprakarn 2) Mahidol University Salaya District Nakorn Pathom and 3) Wat Thong Sa-Ard Bang Bua Thong Nonthaburi. The main target groups involve the sellers the customers and the owners. The concerned local administration group is a secondary target group. Data collection consists of e survey participating observation in-depth interview and questionnaires in supplementary of the interview. Qualitative data analysis was context analysis. Quantitative data analysis were the statistics of frequency percentage chi-squaret-test and one-way variance. The result of the study are as follows:1 All of the above-mentioned markets fair have been established in order to respond to the need of the community in each area at the same time around 1997. The peak time of Mahidol Market Fair is on Friday during 7.00 14.00. for Wat Thong Sa-Ard and Wat Don Kai Dee Markets the peak times are around 15.00 -19.00. 2.In term ofthe customer behaviour of the markets the costomers mostly came to the market every time when it is available. They occasionally buy the ready-cooked food. For Mahidol Market the customers will walk to the market and most of them are students and staffs of the University. For Wat Thong Sa-Ard and Wat Don Kai Dee Markets most of the customers will go to the markets by motorcycles. In term of time spent at the market the customers at Mahidol and Wat Thong Sa-Ard Markets spent more than an hour whereas those at Wat Don Kai Dee spent less than an hour in average. In term of the behaviour of the customers going to the market those at Mahidol Market came with their friends whereas those at Wat Thong Sa-Ard and Wat Don Kai Dee mostly came with their families. In term of the factors affecting the customers for the services the most important one is a variety of the products. The products that have been bought the most in all markets is the ready-cooked food. The reason for the customers to buy products at the fair market is the convenience in travelling. 3.The different characteristics of the three markets are the types of the products. As for Mahidol Marketit is the market for working people therefore the ready-made products such as cooked food and clothing are the most favourite and easily to be sold out. As for Wat Thong Sa-Ard and Wat Don Kai Dee Marketsthey are serviced for the community in the evening therefore the most favourite products are cooked food and fresh products for making food at home as well as the products that are used in daily life. For the price of the products Mahidol Market has higher price than the other two markets. It is because the types of products at Mahidol Market are the luxurious one and the location of the market which situated at the Faculty of Environment Department of the University whereas the markets at Wat Thong Sa-Ard and Wat Don Kai Dee are on the roadside. 4.The existence of the fair markets has based on these conditions 1) the characteristics of the owners 2) the compliance with rules and regulations 3) location which is convenient for customers 4) a variety of the products 5) the peak time 6) the needs of the customers and sellers 7) the power purchase of the customers.As for the expansion of markets it is found out that the markets has 1) the physical expanse and the increase of facilities and 2) has the increase of sellers and the adjustability of costomers behaviour as well as 3) the various types of the products.

Tertiary education of Rajamangala Phranakon University of Technology focuses on capital-based professional scientific and technological quality. Industrial Education Faculty is aware of the learning process to achieve the transfer of learning in the teaching industry. Learners to awareness the value in learning to fully develop their own development and to adjust to the pace of social and economic changes. From this text said. Need to conduct research on “competency based teacher education Act the full year 1999 demand of labor market” to find the necessary information and basic competency of teachers as technicians and labor market needs of the Act. Education change. The research found that respondents are male and 31.20 per cent of respondents are female 68.80 percent were aged between 20 to 35 years accounted for 92.40 percent of respondents state a year students. 70.70 per cent secondary graduates. a teacher / teacher is found that 26.4 percent of the level of demand for targeted education most needs at most – in the most. 1. Competency in the professional industry. Gradate student position in B.Sc. in industrial management system in the state teacher / teacher relationships in the work of human industry. 2. Competency in teaching. Knowledgeable. In management learning. (Same comments) about the skills. Ability to analyze and design media. In psychology for teachers. About the ability to understand the nature of nature of the study. In research. About the research process applied to learning. 3. Competency in practice. (A similar comment) in the development of potential learners in the professional satisfaction. Discuss who has the majority of respondents want to improve their educational development. The study focused on the professional personnel to be knowledgeable. More specific. Proposal to produce graduates with the development of competency. Management learning. For professional psychology. Human relationships in the work of research and competency using appropriate technology in the professional industry practices. Learning of teachers technicians industrial industries.

The purposes of this research were 1) to study the purchasing behavior of readyto- drink coconut juice. 2) To study the marketing factors of ready-to-drink coconut juice of consumers. 3) To study the relationship between personal factors and behavior in purchasing ready-to-drink coconut juice and 4) to study the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice. This was a quantitative research using questionnaires as a tool to collect data from a sample of 400 people without gender who are 20 years of age or older and live in Bangkok. The statistics used in the data analysis consisted of percentage mean standard deviation and correlation was determined by chi-square statistical test. The results showed that 1) most consumers behaviors had a reason to choose ready-to-drink coconut juice as a healthy drink with a purchase frequency of 1-2 times per week. The amount of purchase per time is at 1 bottle / box / bag which the purchase cost per time is 51- 100 baht and most of them choose to buy products from convenience stores. 2) The overall marketing factors in purchasing ready-to-drink coconut juice of the sample group were at the highest level. When considering the factors by aspect they were found that almost all aspects had the highest level of opinion in terms of price products and distribution channels respectively. Except for marketing promotion it was found that the sample group had a high level of opinion. 3) The relationship between personal factors and behavior in purchasing ready-to-drink coconut juice found that gender was related to the purchase frequency and the cost of each purchase. The education level was related to the reason for the purchase purchase frequency and cost of each purchase. Age occupation and average monthly income were related to all aspects of purchasing behavior which were the reason for purchase frequency of purchase location of purchase quantity of each purchase and cost of each purchase were found to be (P ≤ 0.01) and 4) the relationship between marketing factors and purchasing behavior of ready-to-drink coconut juice found that the overall marketing factors were related to behavior in all aspects which were the reason for purchasing purchase frequency purchase location quantity of each purchase and each purchase cost were found to be statistically (P ≤ 0.05)