This thesis entitled Being Phuan in Contemporary Thai Society emphasized the aspeets of self-defining of the Phuan minority in Central Thailand an ethnic group migrating from Northern Laos two centuries ago perceived through the recognition and invention of Phuanness which has varied thoroughly up on different social contexts during the past several decades. It considered the existence of Phuanness in the contexts of the establishment and activities of the Phuan Association (Chomrom Thai-Phuan) the Phuans cultural revivals and the access of employing Phuanness to promote tourism business. There were many complicated aspects involved in the identification of Phuan people in Thailand during globalization period so the following questions were raised for a systematic analysis: (1) How could we understand the historical background and roots of the Phuan and their impacts on Phuan peoples self-identification today? (2) How were the Phuan peoples expression of their recognition and recall through cultural group formation characterized? (3) Under the tourism promotion and local cultural conservation phenomena that counted everything under the Contemporary Thainess umbrella and as a result transformed diversifying cultures into national commodities what were the identities of the Phuan and what were their positions in those phenomena? The analysis was based on both anthropological field data and library documents. The study of Phuans history showed that Phuan peoples self-identification existed in several forms which leaded to a difference in self-perception and self-connection of the Phuan based on sources of information. Nevertheless Phuans historical identities were linked to history of the state. Their historical backgrounds were occasionally selected for repeat to deepen the common understandings of the ethnic Phuans roots. But the Phuan in each area would choose the best set of history that fit them. The gatherings of Phuan people gave them an opportunity to express their common recognition and recall by organizing cultural events. Through these activities the Phuan could define their identities and choose to conserve and support what they have seen importance to them. The Phuan at present perceived their cultural root through the oral history and historiography complied under the Thai nation-state ideology. The variation ofPhuans culture history and cultural invention found among the Phuan groups in different parts ofThailand was explicable in the lights oflocal social contexts as well as ofthe ideal cultural and ethnic variation acceptable under the states political ideology. More recently the Phuanness expression has been sculptured and employed in the manner to promote Thai tourism.

The objectives of this research are to analysis design and develop the art-culture and environment web content management system of community. Also to install transfer knowledge from research to member of community test and evaluate the system. The system developed by Joomla version 1.7 and tool of technology web 2.0. And the system is installed on the internet server. To evaluate the satisfaction the 2 groups are the samples. The first is the group of 5 operation users and second is the groups of 30 participator in research knowledge transfer project. The results of research show that the system can be installed in real working and suit the user requirement. And the satisfaction of the first group is a high level. For the satisfaction of second group is highly. After that second group can apply knowledge from research to manage data and patent of 3 web sites.

The objective of this research was to study the strength of community and the way to strengthen community based on self-sufficiency economy. The data were collected through the sample in 145 households at Chalermkiatpattana Village Huay Sat Yai Sub-district Hua Hin District Prachuapkhirikhan Province. The study discovered the following results: 1. The average rating scale of communitys strength of Chalermkiatpattana Village Huay Sat Yai Sub-district Hua Hin District Prachuapkhirikhan Province was at high level (71.5%). When considering the strength factors individually the result was found that; -The rating scale of strength in Learning Process and Religion and Culture were at high level 73% and 81% respectively. -The rating scale of strength in Self-sufficiency Economy of the Community was at moderate level (60.5%). 2. The ways to strengthen community of Chalermkiatpattana village Huay Sat Yai Sub-district Hua Hin District Prachuapkhirikhan Province were based on self-sufficiency economy concerning with 3 factors; Learning Process Religion and Culture and Selfsufficiency Economy of the Community. The results of these factor relationships were; -The relationship of Self-sufficiency Economy of the Community and Learning Process was at high level (r=.794). -The relationship of Self-sufficiency Economy of the Community and Religion and Culture was at high level (r=.729). -The relationship of Learning Process and Religion and Culture was at high level (r=.723). The Self-sufficiency Economy of the Community (r=.950) the Learning process (r=.901) and the Religion and Culture (r=.913) had a high level of relationship with the strength of community.

The research was an objective to study the weaving proves in the central of Thailand. IT was focused on problem study and design consumption by special loom as jacquard for improving the weaving techniques. This research not only data analysis ofr jacquard production but also transfer knowledge as economic efficiency product by workshop. This study was an experimental development research by purposive sampling. The information were surveying from ๓ groups. The first was ๒๕ people what using native woven in north central of Thailand as Nern-kham woven cluster at Nern-kham district Chainat province. The second was ๒๕ people what using flying shuttle woven from Wat nam Tao in Ma-ha Rat district Ayutthaya province. And ๕๐ people what using produced loom. The results were evaluated in jacquard satisfaction as reduced time production by using ๑๒๐ heddles ease of jacquard setting up that was delicate and versatile styles on native woven such as Yok-Dok Yok-kit Teen-jok Praw-wa and the other native styles. The heddles tool was Rectangular and C-type steel whatever it was greater durability material. The additional this product had the returnable storage cards that they were controlled by cylinder. The working area was individual adjustable. However the combination of this product into the traditional loom weaving must be controlled by specialist. This produced machine was ease movement and reduced torn warp yarns. The fabric was rolled by hand lever to turn the both side together. The heddle was raised by foot lever in rhythmic weaving. The produced jacquard was a similar production cost as the same product but it had better efficiency and reasonable price. It was suitable for new weaver thus had a background in basis weaving for making the high efficiency production and good quality product. Thus the machine had an axil and gear for reed locked and hit regularly width fabric. The summarize research concerned with process technique weaving process. The main was jacquard system of heddle lift system. It promoted the development knowledge for semi-automatic loom weaving thus motor and electricity combination. Moreover the design of jacquard for loom weaving was basement knowledge of developing the new equipment tools pattern for textile product in ecology economical furthermore.

This research was to analyze the roles of using folk media in promoting tourism and to find the guideline in using media to promote tourism. The research used Talad Kow Hong community Amphoe Bang Plama Suphanburi Province as the study site as it was an important tourist resource because of its historical significance and there were some interesting phenomena of using folk media in line of semiotics. The research results reveal that folk media had the content reflecting 3 semiotic forms: first - those of historical traces such as archaic sites and artifacts and the legends transmitted through generations; second-the long-standing cultural values such as the traditional mode of production and old styled architecture still perpetuate and the last-the social values such as the Thai-Chinese relationship and the strong hold of societal traditions. All of these were embedded in the folk media. In regard to the forms of signification it was found that the folkmedia signified mainly through hidden messages. One had to rely on in-depth interpretation of the information along with the social contexts to gain understanding of their valid meaning. Besides it was also found that there were some uses of semiotic components to compose the message to be communicated as well. One of additional issues found was that the values and the meanings conveyed through the community’s folk media semiotic signs were significantly related and relevant to tourism.