จำนวน Repository ( 558 )
เครื่องมือสื่อสารทางการตลาดของธุรกิจปางช้าง กรณีศึกษาวังช้างอยุธยา แลเพนียด
Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.
การศึกษาวิเคราะห์ การปล่อยก๊าซเรือนกระจกและแนวทางการ ลดคาร์บอนฟุตพริ้นท์ โดยใช้เทคโนโลยีระบบดิจิทัล กรณีศึกษารีสอร์ทแห่งหนึ่ง เกาะสมุย จังหวัดสุราษฏร์ธานี
This is an independent study on greenhouse gas emissions and ways to reduce them. A five-star resort in Koh Samui Surat Thani province has been used as a case study. The study used digital tools to gather information on activities that cause greenhouse gases and energy consumption at the resort. The calculation of carbon footprint is in line with the guidelines of the Thailand Greenhouse Gas Management Organization. Digital systems help data collection and carbon footprint analysis and this is best done at set intervals. For example digital systems can monitor power consumption every 15 minutes measured in real time. The carbon footprint maximum emission each day occurs between 2.00 and 4.00 pm the peak time of energy consumption. Use of electricity is the activity that produces the highest amount of greenhouse gases at a total volume of 4215.1 tonCO2-e per year or 88.12% of the total activity. LPG gas consumption produces the second largest volume of greenhouse gas emissions at 412.8 tonCO2-e per year or 8.63% of the total activity. From January to December 2017 the carbon footprint emission is 4783.5 tonCO2-e and the average emission per room night is 4.2 tonCO2-e. The study found that a 10% reduction in energy Consumption could reduce greenhouse gas emissions by 421.52 tonCO2-e per year or 0.4 tonCO2-e per room night.
การปรับปรุงกระบวนการบริการจัดเก็บภาษาโดยใช้เทคนิคการกระจายหน้าที่เชิงคุณภาพ QFD กรณีศึกษาสำนักงานเทศบาลตำบลขุนแก้ว อำเภอนครชัยศรี จังหวัดนครปฐม
The objective of this research improve the taxation process service KhunKaew Subdistrict Municipality Office. Quality Function Deployment: QFD is found that the standard of period operating time should be resolved by applying the principle of improving ECRS that reduce the working time of Property tax collection process. There are 6 steps of the testing process and finding the standard time with the 10-cycle times to find out about appropriate number of cycles using the Maytag table at 95% reliability and ±5% precision. The results are found that the appropriate of 13 sub-tasks number cycles times and no more than 10 cycles. Then use the average time to find out determining allowances time for determine standard time. The results after applying the ECRS principle to improve and solve problems in sub-work are found that it can reduce the number of sub-work from 13 works to 11 works and also can reduce the cycle time from 1168.88 seconds down to 633.68 seconds or 45.74%. There are reduce wasting of working process waiting times duplication of work. The result could be applied with another tax collection the similar methods and could be responses the customer requirements.
การปรับปรุงการติดตั้งงานประตูบานเลื่อนอลูมิเนียมและกระจก ด้วยเทคนิคการศึกษาการเคลื่อนไหวและเวลา กรณีศึกษา บริษัท กลาสไลน์ จำกัด
This paper aim to be improvement the installation methods for Sliding Aluminium Door and Glass in order to be the good quality product by applying the motion and time study design the new model of the receiver lock set for the sliding door. The step of study process started from studied the sliding door installation processes gathering the works process and reducing unnecessary and duplicate of work process on site elimination establishing standardized time for modifying the installation process. From the result before applied new method we founded that the installation process before installation process improvement we were spent the time of installation process at 45.38 minute per set and after we used the new method we founded that the installation process time was 35.36 minute per set it can be decreased the installation time was 10.02 minute and the efficiency of work process operation was increased 22.08 percent and the line balancing performance before improvement was 56.73 percent and after improvement was 88.40 percent and the line balancing performance was increased 31.67 percent. Unless there are the improvement installation methods it makes the company in case study will be do the work to be delay and cannot be hand over the works just in time by the schedule planning.
การคำนวณหาต้นทุนบริการและการวิเคราะห์อัตรากำไรขั้นต้น กรณีศึกษาสถาบันเสริมความงามแห่งหนึ่ง
This study aimed to investigate the level of personnel finance and accounting division. Irrigation measures on job rotation. And to compare the levels of opinions on the current performance measures. BY Individual Personnel Division of Finance and Accounting Department samples used in this study included civil servants employees of government employees. To measure circulating within the agency. Division of Finance and Accounting Department which has a staff of 164 people officials employees of Government Employees (data from the Personnel Department of General Administration. Division of Financial Year 2559) by the processor. And analyzed by a computer program. The statistics used to analyze the data were frequency percentage Mean ( ) standard deviation ( ) The study indicated that Most are female Most are older than 40 years of marital status. A bachelors degree Most earn between 20001-30000.- baht a staff of servants. The period of performance for more than 10 years. The study reviews the Personnel Division of Finance and Accounting Department about the current internal policy process and overall effectiveness on the high responsive level. For suggestions Department executive should monitor closely to the performance of the personnel. This is because of the current agencies may affect the performance of some staff. This may due to not accustomed to working in the new ง position. Which cause problems and impact on other related issues and may become the system itself. Agencies should carefully plan the operation carefully turnover. It should include a detailed study of each position to be rotate. According educational aptitude and proficiency qualification of personnel each. This will help the organisation to meet people’s skills for jobs rotation and reduce redundancy to the overall management. Effectively agency should have the training practice knowledge and skills of the personnel on the new job has been circulating. It may provide for the transfer of knowledge from experts in various internal units (Unit School) or provide a protocol which will guide the operation and lead to the effiency the processes and systems should include the protocol for emergency replacement without impact to make it stop or stumble at any stage of the processes.