This research is intended to be used as a guideline for the study of decision making in choosing a skin aesthetic clinic. The study was conducted from a sample of 400 randomized sets. The instruments used were questionnaires. The data consisted of demographic characteristics including 26.8% males and 73.2% females 53.0% aged between 20-30 years 60.0% bachelors degree holders 37.3% an employee of a private company and 33.5% average monthly income of 20001 - 30000 baht. The results showed that the service marketing mix factors (7Ps) of skin aesthetic clinics including product or service price people or staff physical evidence and processes of service provision positively influent the decision to choose a skin aesthetic clinic. The results showed that the overall decision-making factors in choosing a skin aesthetic clinic service were averaged at 3.85 percent a high level. The highest aspect was the search for information followed by the problem awareness decision making and alternative assessment respectively.

Development of handicraft products from vetiver leaves have a purpose 1) to study the original products of manufacturers of vetiver handicraft products Huai Khayeng Subdistrict Thong Pha Phum District Kanchanaburi Province 2) to study the development process of vetiver leaf products to be beautiful and suitable for the needs of the market by the cooperation of the people in the vetiver grass product group Huai Khayeng Subdistrict Thong Pha Phum District Kanchanaburi Province to be a model for creating and processing vetiver products Mixing other plant fibers to build a stronger community the sample group consisted of people in Huai Khayeng sub-district. Thong Pha Phum District Kanchanaburi Province 155 people were randomly sampled from Krejcie & Morgans ready-made tables. Inquire to obtain the needs of consumers and meet the needs of the market. then evaluate the product model by village sages who participated in the processing of community products 3 people 3 design experts to assess the suitability of the model in the application of the product. Then the prototype has been created. Evaluate the level of consumer opinion towards handicraft products from vetiver leaves water hyacinth leaves locally grown plants and vetiver fibers. to get modern beautiful products Can be clearly designed to conduct research as a qualitative and quantitative research in parallel using questionnaires and interviews. satisfaction assessment form as a research tool to collect information considering suitability from experts and satisfaction from the audience. The data were analyzed using mean percentage and standard deviation (SD). The results of the research were as follows: 1) Community people and community leaders have opinions on the old products that are not up to date and that there is a need for vetiver fiber products. hyacinth fiber blender fibers to be developed into products made from vetiver leaves the most followed by womens bags and hats and so on respectively. 2) The results of the analysis of the design process and product development process different product forms that has been designed and developed by using the production methods such as knitting wrapping weaving twisting and binding there is no vetiver fiber weaving method yet. There is only the weaving of Karen cotton. that makes it suitable for use suitable for materials and production methods. It is beautiful and unique pattern at a high level and the results of the analysis of the level of public opinion in the community towards handicraft products made from vetiver leaves and blended with other fibers were appropriate. The physical utility is appropriate. User were satisfied at a high level followed by the beauty of shape and details can express modern. have suggestions want products that are up-to-date different from locally available products and need experts speakers come to train and fund to create sustainable products. can build a career Continuously generate income for the community forever.

The cross-cultural customer experience and the service environment were two of the most important aspects of retailing that should be prioritized particularly in pharmacy shops. This research investigated the retail experience at the pharmacy store from the perspectives of people from a variety of diverse backgrounds and different geographical locations. The interview was planned and performed by the researcher using a semi-structured format. Participants were recruited from a variety of community-based pharmaceutical shop during the pandemic in the Bangkok areas. The researcher applied convenience sample with the assistance of the owner of the pharmaceutical shop. The analysis of the data was transcribed verbatim and analyzed for key themes via manual inductive coding and constant comparison. The research participants shared their personal experiences with purchasing drugs and associated items during the pandemic. They were also exposed to the stores atmosphere and sanitary environment. Misappropriation of retail space might be caused by dissatisfaction with the shopping experience. A variety of behavioral strategies that improved the retail experience such as creating a dedicated section in the shop for relevant items or updating the in-store environment may help improve the retail experience for customers. The authors provided suggestions for how retailers might use their newly acquired knowledge about consumer behavior. Each of these themes also offered the possibility of further investigation in the future.

The objectives of this quantitative research were 1) to study consumer behavior to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin 2) to compare decision-making to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin classified by demographic characteristics and 3) to study the relationship between service marketing mix factors and the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. The sample of this study consisted of 400 Thai consumers with at least once experience to use the service of Bangkok restaurants receiving Bib Gourmand awarded by Michelin. A questionnaire was used as a research instrument to collect data. Data collected were analyzed by statistics including frequency percentage mean standard deviation t-test and F-test one-way analysis of variance and the Pearson’s correlation coefficient. The results of this research indicated that most of the respondents were female between 20-30 years worked as a private company employee graduated with a Bachelors degree or equivalent earned an average monthly income of 15000-25000 baht and had a single status. In terms of consumer behavior most of the respondents have known Bib Gourmand by Michelin award. The most popular restaurant was Krua Apsorn (Sam Sen). The average duration of waiting for each service was 11-30 minutes. An influential person for purchase decision was oneself. They used the service for dinner during Saturday – Sunday. The frequency of using the service was about once per month and the average cost per person was 101-400 baht per time. Service marketing mix factors affecting the decision to select Bangkok restaurants receiving Bib ourmand awarded by Michelin for both overall and individual aspects were at a high level. Decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin for both overall and individual aspects were at a high level. In terms of comparing demographic characteristics the respondents with different age occupation monthly income and marital status had different decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin with a statistical significance level of 0.05. In addition service marketing mix factors were moderately positively related with the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. When individual aspects were considered six factors including product place promotion people process and physical evidence were moderately related with the decision-making process. However price was related with the decision-making process at a low level.

Music piracy is the copying and distributing of recordings of a piece of music for which the rights owners; composer recording artist or copyright-holding record company did not give consent. In order to understand the situation in Thailand the purpose of this paper is to determine factors affecting the unauthorized buying and downloading of copyrighted music. The research tools employed in this study are a questionnaire to enable statistical analysis from the desired sample of 410 subjects and focus group interview 30 subjects from every region in Thailand. The findings show that subjects are influenced in their decision to unauthorized buying and downloading of copyrighted music because of integrated marketing communication; advertising sale promotion public relations and direct marketing in the neutrul level. However the Chi-Square Test results further show with a level of significance at 0.01 that consumers’ decision with regard to unauthorized buying and downloading of copyrighted music depends on price law social acceptance and religion belief which are confirmed by focus group interview. Hence these are a key factor in influencing consumers to enroll for music piracy in Thailand that the rights owners and the policy makers should consider for to prevent or stop this illegal behaviour.