This research aimed to evaluate the program. And a Bachelor of Business Administration course. Rajamangala University of Technology Phra Nakhon (Revised in 2555 and 2556) in view of the students. Teacher And the establishment of a graduate. The satisfaction rate on the context of course. The content of the course curriculum Teacher qualifications Resources in Action Management Courses The teaching aspect of student learning support. Management curriculum and instruction. The personality of the graduate And the ability of academic graduates. The samples used in the study. Students and Professors Faculty of Business Administration Management Faculty money Department of Marketing Major international business Department of English Department of Information Systems And Accounting The establishment of the University in the first semester of academic year 2558 data collected by questionnaire. And analyzed by frequency percentage mean standard flat. The results showed that The average rate in the perspective of a student at a high level. The Department of English And the Department of Information Systems at the most. In view of the high level instructors. The Department of Information Systems at the most. And in view of the operator using the average graduate at a high level. Department of English Faculty of Business and Information Systems at the most.

The purpose of this study. To study and compare the opinions of personnel’s Rajamangala University of Tecnology Phra Nakhon about the state of management University of technology. Benchmarking based on the National Quality Award in overall and each aspect (1.leadership 2.strategic planning 3.customer focus 4.measurement analysis and knowledge management 5.workforce focus 6.operations focus 7.results) classified by sex age educational qualification the type of personnel and field of work. The samples in this research were 298 personals. The study participants selected by simple random sampling. The questionnaires of rating scales with 42 items were used as the research instrument. Percentages means standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The level of personnels opinions Rajamangala University of Tecnology Phra Nakhon by benchmarking based on Thailand Quality Award were in relatively high levels. The Operations focus was at the moderate level. 2. Comparison of the level of personnels opinions Rajamangala University of technology Phra Nakhon by benchmarking based on Thailand Quality Award. Found those personnel with gender age educational qualification the type of personnel and field of work different. The levels of personnel’s opinions were differences at the significance level of 0.05.

The research on the factors influencing demand in information technology skill development for the management of Halal food database of medium and small business enterprises in Thailand was aimed (1) to study factors influencing the needs to develop skills in using information and (2) to examine the consistency of the causal model with empirical data. The variables studied included the independent variable the availability of database industry and the connection to external organizations and the dependent variable the needs to develop skills in using information for the management of Halal food database of medium and small business enterprises in Thailand. Quantitative empirical research was conducted. The research instruments were questionnaires developed to collect data from 350 sample Halal food entrepreneurs. The statistics used in this study included the frequency percentage average standard deviation structural equation model and qualitative research. It was found that the model was well consistent with the empirical data. The Chi – Square (χ) value was 198.935 at the degrees of freedom (df) of 169 with the probability p-value equal to .057 and chi - square relative (χ22/df) of 1.177. The index of harmony (GFI) was equal to 0.951 and index root mean square of the remaining standards (SRMA) was 0.039 with the accuracy in estimating the parameters (RMSEA) equal to 0.025. In addition it was also found that that the variable of the availability of database industry and the connection to external organizations had positive impact on The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand. The findings suggest the entrepreneur to focus on variables such as the availability of database industry and the connection to external organizations which would lead to The need to develop skills in using information technology to manage the database of Halal and medium-sized businesses in Thailand

The objective of the research is study about the marketing strategy of the universities to result in the decision to study universities in Thailand. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in universities of the first year students in an academic year 2558 of the universities under a bureau of university consultant teachers president of the universities. This is the six processes of the research ; 1. Study the data for making a scope of the research. 2. Design a questionnaire. 3. Limited the people and the sample group to collect the data for a research. 4. Collect the data from the sample group and analysis. 5. Summarize the research. 6. Make a marketing strategy and consider a strategy that will be used. The result of the marketing strategy of the universities to result in the decision to study in the universities in Thailand can divide the analysis for 6 sections are ; 1. Analysis the data for important of the people who relate to make a marketing strategy of the universities. The result is the president the vice president of academic a dean of faculty and director are important to move with the wind. The least of responsibility in making a marketing strategy is department of academic. 2. Analyses the opinion of students for the factors that have influence to the students who decide to study in the universities by 4Ps strategy are product price place and promotion. The result is the most important of product are the reputation of the founder professors the image of the university equipments the several of field quantities of students in the bachelor’s degree. The place strategy the factor the result in the place strategy is convenience and comfort to journey. The result in promotion strategy is the scholarship and paying by the installments a credit. The price strategy has result of the cost of credit and the cost of maintenance. 3. Comparative analysis for the opinion has high level of the important factor between the central university and the section university. The result is the same opinion in marketing strategy. 4. Analysis in every strategy by relation and organize in to the groups. I meet that the product strategy can divide in two parts are: the first group are the policy and the achievement the second group are image and reputation. The price strategy cannot divide for a group. The promotion strategy can divide in two groups are advertisement to acknowledge and price promotion. 5. Analysis the data for an hypothesis test that the different of marketing strategy of the universities that have a result in decision to study in the universities have the different marketing strategy of the universities. The result is product strategy is the most important place strategy promotion strategy and price strategy to move with the wind. Proposal : The competition of the education in universities are improved in every section although education management curriculum academic tuition fee of universities that they can make it move forward to the ideal. The marketing strategy of education business likes a rat race. For the successfully of universities in the part of education management curriculum academic professors application and select the students in the private school collect the fees of the education and besides promotion the well-known of the university by using 4Ps are; Product: 1. universities must use the foreign language in the classes cooperation to aboard universities moreover the universities must have the social service and emphasize in the quality of the pass students. 2. Increase the ability of professors. 3. Emphasize in quality of the students in Bachelor master and doctor degree. Price: universities must have the reasonable price for their students and universities. The benefits for the universities are important. The reasonable tuition make the students can study in the university. And the students have social responsibility that universities have the education. Place: universities should be easy to go and modern hi-tech library and relax. universities should have be easy to apply. Promotion: universities must have a progressive public relation in the newspaper magazine radio television and advertisement that make the student have to study in university.

This research has a purpose. To study the readiness of information technology to support educational communication in the ASEAN community of Rajamangala University of Technology Phra Nakhon This research is quantitative research with a questionnaire. (Questionnaire) The samples were staffs of the Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon (40 students). The researcher conducted severalstatistical analyzes including Frequency Percentage and Mean. For the information technology system of the university the classroom is used regularly 70% followed by 30% and the use of intelligent classroom at the Faculty of BusinessAdministration has two rooms only 50% There are only 25 per cent usage for internet accounts.There were 24% of respondents regularly used followed by some 16%. Some respondents said that the Internet was relatively frequent and Wifi does not cover 65% of the networked Internetservices followed by 35% of IT systems. Up to 35 percent indicate that the problem of IT use still hinders the respondents. IT services are available for IT professionals. Respondents are using social media in addition to searching for knowledge. Then there is the use of Facebook Youtube that is constantly searching for new knowledge from the mediawhich is used regularly 50% and use some 50% as well. Learning and sharing online learning resources such as e-learning with foreigners. 55% use the regular use 30% use the online media and 56% use Facebook Online You Tube Live.regular Secondly 14%. Information Technology Infrastructure Services to support communication in the ASEAN community respondents were satisfied with the use of other devices. To access the system. There are 70% access to the university on a regular basis and other services are available. For research and research purposes. Long distance conferencing via LAN and Wifi is upto 70% and some have access to campus network with VPN up to 65%.