The purposes of this study were to 1) investigate the consumers’ behavior in using THAI catering restaurant at Phuket International Airport 2) marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport 3) compare marketing strategies affecting the consumers’ decision on using THAI catering restaurant at Phuket International Airport with details on personal factors. The sample group consisted of 350 Thai customers of THAI catering restaurant at Phuket International Airport. The sample group was chosen by using the accidental sampling technique. The questionnaire was used to collect data. The statistics used in this study were percentage mean standard deviation t-test and F-test. The result showed that the majority of customers were women aged in the range of 35-45 years old with monthly income ranging from 15000 to 25000 bath. The reason for using the restaurant is to have food. The most popular time was between 11.01-13.00. The amount of money spent each time was less than 1000 bath. These customers usually ordered Thai food. As for the factors affecting the decision it was found that it was self-decision making. As for the marketing strategies affecting the consumers in using a THAI catering restaurant at Phuket International Airport all strategies were rated high with personnel ranking highest ( = 4.18) physical feature ( = 4.17) service ( = 4.13) product ( = 4.13) price ( = 4.06) channel ( = 3.87) and sale promotion ( = 3.64) respectively. According to the comparative marketing strategies affecting consumers in using the service of a THAI catering restaurant at Phuket International Airport it was found that sex or gender played no role in using the restaurant. However age affected the product price sale promotion personnel service and physical feature with significant statistic level at 0.05. It was also found that monthly income affected product sale promotion service with significant statistical level at 0.05.

The objectives of this study were to examine the level of motivation and royalty of site engineers categorized according to population properties and to investigate the relationship between motivations and royalty of the site engineers in real estate and construction industry listed firms the stock exchange of Thailand. The data were collected from 354 site engineers through the application of questionnaires. The statistics applied for the data analysis consisted of Percentage Mean Standard deviation Independent Samples t-test One-way ANOVA and Pearson Correlation Coefficient. The study demonstrated that the differences in gender age education position and work experience had influences on the royalty of site engineers at 0.05 level of significance. Moreover it was found that the motivational factors had a positive relationship with the royalty at 0.01 level of significance.

The purposes of the research were to create Thai-style hanging garland made from Dan Kwian Din Phao (baked clay from Dan Kwian) and to investigate the participant’s satisfaction on the product. After studying and collecting the information related the title the researcher drew 3 sketch-designs of the product which were commented by 5 experts. The chosen design was used to make the garland and determined the product satisfaction from 50 of the participants. Data were analyzed statistically by frequency percentage and mean. And the results of the study were found as follows : 1. The B design was chosen from 5 experts on account of the product’s utility and the improvement from expert’s comment on increasing crystal beads threading together with artificial Dok Rak. 2. For the participant’s satisfaction on the product it was found that as a whole they satisfied in the product at the highest level with the mean value of 4.37. The product represented thai stylish pattern which they satisfied at the highest level with the mean value of 4.20. And they satisfied in the product’s priceless and utilization at high level with the mean value of 4.04.

The purpose of this study were to 1) study consumer’s behaviors at on choosing fresh coffee at restaurant 2) investigate marketing strategies affecting the consumer’s decision on choosing fresh coffee at restaurant 3 ) compare personal factors affecting the consumer’s decision on choosing fresh coffee at restaurant at Thai Airways International classifications on the factors for the educations will be consumer’s decision on choosing fresh coffee of Yellow Orchid Restaurant at Thai Airway International. The sample group was 225 Thai customer’s using the restaurants. The questionnaire was used in this study to collect data. The statistics used this research were percentage mean frequency standard deviation t-test and F-test. The results showed that the men age 35 to 45 years old work as employees for the private companies with salary of 35000 bahts and up the reasons for having coffee were because of the conferences and meetings. From 7:00 am until 9:00 am cost around 85 bahts/time. Consume hot coffee at least 1 cup. Cappuccino and latte are popularly being selected among the people. Do not buy other products alongside coffee. Change the coffee type sometimes. Other than coffee then they’ll be lemonade Anchan juice and decide for yourself. As for the marketing strategies affecting the consumer decision on choosing Fresh Coffee all strategies were rated high. According to the comparative marketing strategies affecting consumers in choosing Fresh Coffee it was found that sex or gender played no role in using the restaurant. However age affected products Place Promotion People process of service and Physical with significant statistic level at 0.05. However vocation affected products Place Promotion with significant statistic level at 0.05. However Earnings affected products price Place People process of service and Physical with significant statistic level at 0.05

The study of the amount of the use of Wolffia Substitute for Pandanus in Thai Lod Chong dessert. The objectives of Lod chong desert Project is to study basic reeipes and The use of Wolffia Substitute for Pandanus in Thai Lod chong dessert. Used to the amount wolffia in a different 4 levels : 0% 50% 75% and 100% of the pandanus weight. The experiment is analyzed by Randomized Complete Block Design (RCBD) to evaluate the sensory quality of appearance color flavor taste texture (stickysoft) and overall preference. The sensory evaluation is scored in 9-Point Hedonic scale. There are 80 participants including teachers and third year students from foods and nutrition field who are not trained on food tasting the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The study is analyzed by analysis of variance (ANOVA) and Duncan’s New Multiple Range Test (DMRT). Statistical evaluation is also used to analyze. The study finding showed that accept amount of the use of Wolffia for Pandanus in Thai Lod Chong dessert at 100% highest every aspect. The average 8.43 8.21 8.16 8.24 8.33 and 8.34 which was in much. When is analyzed by analysis of varianece and to compare different with statistical significant. Finding showed that the appearance color flavor taste texture (stickysoft) and overall were different with statistical significant (p≤0.05).