จำนวน Repository ( 757 )

ช่องทางการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อข้าวอินทรีย์ของผู้บริโภคในประเทศไทย
ช่องทางการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อข้าวอินทรีย์ของผู้บริโภคในประเทศไทย

The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples by the questionnaire. The statistics used in this research were frequency percentage mean standarddeviation and chi-square test with statistical significance at .0 5 . The results showed that most of the consumers aged between 20- 29 were female Single employed in private companies graduated with a bachelor degree and had income THB 20000 – 30000 per month. Marketing communications were at a medium level Those are sold by Sales Representative public relations sales promotion advertisement and direct marketing. 1) The demographic factors Those accepted the hypothesis were age status and career. The Demographic factors those denied the hypothesis are were gender education and revenue. 2) Marketing communications factors in a magazine advertisement showed that buying behavior related to the frequency of monthly buying organic rice public relations through the agricultural market fair showed that the buying behavior related to the reason to select organic rice products Sales Representative who gave suggestions and demonstrate the correct organic rice cooking finally Sales Representative who informed the characteristic and differences of each type of organic rice. showed that the buying behavior related to The information of the organic rice products received through the media promotion and discounts the buying behavior related to the location to determine the buying of organic rice the direct market and customer contact via e-mail showed that the buying behavior related to the location to determine the buying of organic rice with statistical significance at .05.

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การพัฒนารูปแบบการเรียนการสอนกระบวนการกลุ่มภาษาไทยเพื่อการนำเสนอ ของนักศึกษามหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
การพัฒนารูปแบบการเรียนการสอนกระบวนการกลุ่มภาษาไทยเพื่อการนำเสนอ ของนักศึกษามหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The purposes of this research were 1) to develop the model of group process Learning. 2) to compare the learning achievement between before and after learning from the group process Learning 3) to study the satisfaction of students of group process Learning in Thai for Presentation Course of the Students at Rajamangala University of Technology Pha Nakhon. This is an experimental research. The sample is 30 students in 1st year undergraduate in tourism major by purposive sampling who studied Thai for Presentation Course in the first semester (2019) at faculty of Liberal Arts Rajamangala University of Technology Pha Nakhon. The research instruments used in the experiment were 4 sets of group process learning management plan 1 set of achievement test used before and after learning and 1 set of student satisfaction questionnaire for group process Learning. The results were as follows : 1. The development of The group process learning using 4 sets which included small group process learning brainstorming group process learning discussion group process learning and the presenting group process learning was developed and applied in teaching and learning Thai for presentation course After the application the program was evaluated and it was found that the Index of Item Objective Congruence (IOC) of the evaluation of the quality of the group process management learning reached at 0.67. The Index of Item Objective Congruence (IOC) of achievement test reached at 1.00. And the Index of Item Objective Congruence (IOC) of the satisfaction reached at 1.00.

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ความต้องการเปิดหลักสูตรปริญญาโท คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ความต้องการเปิดหลักสูตรปริญญาโท คณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research aims to study the need to open Master’s Degree Faculty of Liberal Arts Rajmangala University of Tehnology Phranakorn and to advise the management of Master’s Degree Program. This study applied a mixed method (a quantitative and qualitative research design). Data were collected by questionnaires and interviewed questions from two groups of participants. The first group comes from 300 participants who graduated in Social Science field interested people and Master’s Degree in Faculty of Liberal Arts stakeholders. The other is from 18 participants who are lecturers knowledgeable and skilled people in English Literacy and from Tourism and Hotel Business sectors. It was found that: 1. All participants preferred Independent Studies which study 30 credits in compulsory and elected subjects and 6 credits in independent study subject to Research Program. Participants in Tourism Major credited on in class lecture procedure and preferred single major program while participants in Hotel and English Major chose outside university and international lecturers and integrated subjects program. 2. Participants in Tourism preferred such curriculum structure 12/6 credits of Thesis or IS 21 credits of Compulsory Subject and 3/9 credits of Elected Subject. Participants in Hotel and Tourism Major agreed to have paper examination to enter to the degree rather than other processes and chose twilight course to study however participants in English Major preferred considering candidate experiences and supported to study on the weekends. 3. Participants in Tourism admired the whole course payment while the others preferred scholarship for conducting the research. When asking about advantages of the programs participants from the interview agreed that they are essential in improving work lives. The researchers also found that the number and the qualification of lecturers responsible for each program are not suitable to open the degree. They have to be merged such as Tourism and Hotel.

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สื่ออินโฟกระบบการรับสมัครนักศึกษา คณะเทคโนโลยีสื่อสารมวลชน มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
สื่ออินโฟกระบบการรับสมัครนักศึกษา คณะเทคโนโลยีสื่อสารมวลชน มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The purposes of this special project were to media production for infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon and study the satisfaction to infographic of Admission System of the Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon by using the tool was online questionnaire to study the satisfaction of the general public towards infographic with 100 samples. Data analysis are frequency mean and standard deviation. Major findings were as followed: The mean score of content satisfaction were highly satisfied (𝑥̅=4.58). The mean score of presentation satisfaction were highly satisfied (𝑥̅=4.52).

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ปัจจัยที่ส่งผลกระทบต่อการขอกำหนดตำแหน่งทางวิชาการ ของบุคลากรสายวิชาการ คณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
ปัจจัยที่ส่งผลกระทบต่อการขอกำหนดตำแหน่งทางวิชาการ ของบุคลากรสายวิชาการ คณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

The objective of this research is to study the factors affecting the academic position of faculty members of the faculty of science and technology Rajamangala University of Technology Phra Nakhon which consists of 5 divisions; Division of Environmental Science and Technology Division of Industrial Materials Science Division of Computer Science Division of Science and Division of Mathematics and Statistics. By using SWOT Analysis tools it is found that the main strengths are the progress in the professions increasing of the development of their knowledge potential and fame. The main weakness is the lack of understanding of how to write teaching documents lack of time and lack of interesting research topics. An opportunity is the mandatory criteria of the university. The faculty has financial support for academic positions and other rights from academic positions. The threat is the lack of research budget. The faculty does not have specialized counseling officers and frequently change the assessment criteria. We use the results of the SWOT analysis to group relationships with the TOWS Metrix tool analyzed in the form of a matrix relationship to define different types of strategies to suggest the results of the study in formulating policies to help support and encourage faculty members of the faculty that can further be determined for academic.

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