The two purpose of this study were as 1.To study the students opinions of Rajamangala Institute of Technology Bangkok Commercial Campus to the learning process according to the Article 24 of the National Education Act B.E. 2542. 2.To compare the students opinions of Rajamangala Institute of Technology Bangkok Commercial Campus to the Article 24 of the National Education Act B.E. 2542 perception by sex and field of study. The 300 samples used in this study were the undergraduate students of Rajamangala Institute of Technology Bangkok Commercial Campus in 8 fields of study from the faculties of Business Administration Mass Communication and Arts. The findings found that most of the samples were in the medium level of opinions to the learning process. It was also found that the accounting field was in the highest level of opinions in the contents of learning given and the business english field was in the highest level of opinion in the activities of learning atmosphere environment of learning and materials of learning. It was found that sex was no statistical significance and field of study was statistical significance at .05

The purpose of this study was to study and compare knowledge and perspective of students in faculty of business administration at Rajamangala University of Technology in Bangkok towards business ethics in 4 aspects: customer competitor government and social. The students were classified by gender academic years major subjects. student achievement and parents occupation. The samples in this research were 1734 students. The study participates were selected by stratified random sampling. The 28 item tests and 60 item questionnaires of likerts rating scales were used as the research instrument. Percentage mean standard deviation t - test for independent sample F - test and LSD analysis were statistical methods to analyze data. The results were as follows: 1. Perspective towards business ethics all aspects were in agreeable levels that the social was the highest while the customer including the competitor and the government was in the second rank. 2. There was significant difference for students knowledge towards business ethics at the 0.05 level among students in different gender different academic years different major subjects different student achievement and different parents occupation. 3. There was significant difference for students perspective towards business ethics in each aspect and all aspects at the 0.05 level among students in different gender. different academic years and different major sUbjects. 4. There was significant difference for students perspective towards business ethics in customer competitor social and all aspects at the 0.05 level among students in different student achievement. 5. There was significant difference for students perspective towards business ethics in customer government social and all aspects at the 0.05 level among students in different parents occupation

This survey was conducted from 480 samples that were randomly conducted by typical sampling method. Data were collected by using Influence of Marketing sociological factors and attitudes have towards influencing the buying decision of Sufficiency Economic books. questionnaires. The result of this research found that: Marketing factors have effects upon buying decision of sufficiency economic books with factors such as product price place promotion have effect in decision making of buying sufficiency economic book at 0.05 significance level. Sociological factors also show influence in buying sufficiency economic books with attributes such as family values source of news social class and social values affecting decision of buying sufficiency economic books at significant level 0.05. Attitudes relative effects on buying sufficiency economic books decision making can be segregated into different interest groups. Only attitudes of the group who have heard or aware and the group of applied of concept of sufficiency economy philosophy have no effect on their buying decision. In the group who understand the philosophy attitudes shows no effect towards their buying decision. Lastly in the group who understand the philosophy the outcome shows no relevance on their buying decision. Highly educated group with post graduate studies attitudes have tendency to think that sufficiency economic philosophy tend constraint progress. The higher age group showed limited interest to sufficiency economic philosophy.

This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic data per the approach to direct advertising .The uses and gratifications and purchasing decision process of consumer in Bangkok areaits sample are drawn from Bangkok population for 400 samplings. The outcomes are as: 1.The use and gratification of direct marketing from direct-mail and television per purchasing process upon consumer are moderate. 2.Grnderthe difference in gender has approach to direct advertising differences. 3.The difference in level of education bas difference effects upon the uses and gratifications of its direct advertising 4.Various demographic in Bangkok area has difference purchasing decision pricess. 5.The approach to direct advertising has no relationship to the uses and gratifications. 6.The uses and gratification upon the direct advertising

The objectives of this research are 1 to study the facultystaffand students of Rajamangala University of Technology phra NakhonBangkok Commeraial Campuss assessment of services rendered by Academic Resource Center (ARC) and awareness of various kinds of services;2 to compare the sub-samples rating and awareness; and 3 to study the problems and recommendations regarding ARCs servies voiced by the sample. Data from 507 surveyed samoles were analyzed by using descriotive statistics i.e.percentagemeanand standard devition; and t-test.