The objectives of this study were 1) to analyze the capability contributing to the competitive advantage 2) to synthesize the key performance indicator from the internal factors 3) to examine the level of competitive capability and 4) to develop the strategy to enhance the capability of competitive advantage in the faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. The samples used in the study included 71 interviewed stakeholders in the university and 400 survey participants. The findings pointed out as follows: (1) the strategy t enhance the competitive advantage were defined in five aspects: curriculum educational management personnel learning environment and image and alumni association (2) the level of competitive advantage was rated high in the following order: personnel educational management curriculum and image and alumni association. The learning environment was also in high level.

This research Reducing Attrition Rate of RMUTP First-year Undergraduate Students Using the Pre-university Program was done to find out the relationship between the pre-university program and RMUTP attrition rate. In addition to the first objective this study aims to find the satisfaction of students toward the learning program. Using a mixed methodology qualitative and quantitative data were collected from students and subjects related to RMUTP pre-university program. In order to describe the research question those data were analyzed together. The results were as follows: 1. Rajamangala University of Technology Phra Nakhon has offered pre-university program for 3 years. This year there are 13 departments within 5 faculty offered the program. 2. A statistical analysis showed that 71.24 percent of the sample group was highly satisfied with the pre-university program. Twenty-seven percent was moderately satisfied with the pre-university program. Only 1.29 percent was less satisfied with the pre-university program. 3. The pre-university program is necessary and can influence students’ grade points. The sample group also suggested teaching subjects to be matched with the subject study in Semester 1. 4. During the past 4 year drop-out is still at the same number to all faculties regardless of the pre-university program. Therefore the cause of high drop-out number might come from other factors that cannot be cured by the pre-university program.

The purposes of the study were to investigate the level of each aspect of information technology use on the internet; and to compare the level of the Internet use of personnel working at Royal Irrigation Department (Samsen branch). 364 persons were the sample selected by Yamane sample size determination. The questionnaire was administered with as the instrument for collecting data which were analyzed by the frequency distribution percentage distribution standard deviation t-test and One-Way ANOVA. The results revealed that investigate the level of information technology use on the internet of personnel working at Royal Irrigation Department (Samsen branch) was relatively high in terms of the educational use. As for the purposes of the use for communication use the use according to the workplace policy and the use for entertainment were average; however in terms of the commercial use the result was quite low. Moreover different genders and educational levels revealed similar internet information technology use; opposite from age personal factors which resulted in 0.05 statistical difference.

This research aims to develop a web-based instruction (WBI) applied in the computer technology course. The proposed WBI composed of the following components: lessons of the computer technology course pre-test and post-test exam: determining the effectiveness of the proposed work and user satisfaction questionnaires. It is also evaluated a study achievement and a usage satisfaction by using efficiency and effectiveness test of lessons and satisfaction test of users. In this work users are the second year students in major of Computer Technology Faculty of Science and Technology Rajamangala University of Technology PhraNakhon for 30 students. For experiments the results show that its efficiency is 80.13/83.67 which are met studied the proposed WBI are also higher than students who studied with ordinary courses at the statistical significant level 0.05 furthermore an average of students’ satisfactions score is 4.20 which determines students satisfy with the proposed WBI at a high-level. Finally it can be concluded that the proposed WBI is effective

The objective of this research was to investigate the factors that effect the study result of 467 Rajamongala university of Technology Pranakhon students who studied the Principles of Accoutning subject in the academic year 2013. The questionnaires were used for data collection and the multiple regression was used for data analysis in order to find the factors that effected the study result. The study found that with the total study score of 100 the maximum score was 85.76 the minimum score was 42.58 the average score was 65.812 and the standard deviation was 15.73. The results of hypothesis test were as follows: The factors that were related to the study results (Y) were student attitude ( x ) student responsibility ( x ) teaching method ( x ) and out of class activity ( xo ) with the correlation coefficients of 0.853 0.801 0.874 afi0.791 respectively. The most effective factor was student responsibility with the regression coefficient of -18.231 the second and the third most effective factors were student attitude teaching method and out of class activity with the regression coefficients of 14.4269.133 and -4.062 respectively. The multiple regression *u f = -9 .228 + 27 .319x + 9 .ll6x + 2.499x .