This research main objective is to design and develop products lamps and wooden plate made from coconut leaves for home decorating items. The research began by studies the style and quality of coconut leaves after that questionnaire interview and observation of the behavior of people in the community were the tools to conduct this research. Samutsongkram District is the sample and the population was acquired by sampling group. The analysis of the data showed that the average percentage of products used in home decor products such as lamps and wooden plate. The products are used to decorate the home. The house should take into account the nature of the product because it allows the access to nature and the lifetime of the product are breaking easily digested because it is made from natural materials.

The development of loincloth at Ang-Hin Chonburi Stone Basin is to study the pattern of hand-woven cloth and to develop hand-woven cloth products. The area of study cloth loincloth and products of cloth loom hand Chonburi to be developed into a bag product. The results showed that. The information will be used to develop the luggage bag product three patterns of plaid pattern were studied Include Nok Ka Ta pattern Sai Pla Lai pattern and square pattern. The unique colour of the weaving group for design the bag has been developed in a variety of styles and functionalities that can accommodate five types of adolescent behavior. From the focus on the use of working age to study the behavior of the use of existing luggage and increase the usefulness of the use of behavior all models are versatile. Both can be transported for tourism can be inserted. There is a selection of materials other than loincloth to create a variety of materials including sewing so that the parts of the bag are strong especially the ear piece which requires heavy weight and is often damaged before. The first Choosing colors in cool colors. The majority of the sample chose Include Nok Ka Ta pattern (42.5%); they answered that cool tone loincloth was the most suitable tone for producing bag product(65%); the design was the most important factor affecting the purchase decision(60%); the sample mostly used bag when they worked (70%); the useful life of each bag was 2-3 years ( 52.25%); the sample decided to purchase the new bag because the old one was damaged (45%); the most wanted item for the sample was tote bags (42.5%); the suitable material to produce the bag product was leather (61.25%).

: This research aimed to 1) study the reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 2) study factors affecting the reading of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon 3) seek ways to promote reading behaviors of the undergraduate students of the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon. To answer the research questions a mixed method was used. For quantitative data the questionnaire approved by the experts was used. The data collected from 210 students of 1st to 4th year by the questionnaire were statistically analyzed by computer for frequency percentage mean and standard deviation. For qualitative data the in-depth individual interviews of ten sampling students and a focus group discussion of six students were conducted. The findings were as follows: 1) the students’ reading behaviors were at a high level. Regarding each aspect it was found that they read from the Internet sources at a high level; 2) the overall reading promoting factors were at a high level. Considering each aspect it was revealed that the design of reading promoting activities was at the highest level. The quality of the reading materials was at a high level; and 3) regarding the reading promoting activities role play was at the highest level. The other two respective activities were the use of quality reading materials from the Internet and a variety of reading activities that enable students’ rotation to participate in all activities. The qualitative research findings indicated that to serve the Thai language reading curriculum the students needed a variety of substantial activities in which they could fully participate and they could perform role play based on plays. Regarding the quality of the materials there should be a variety of the current Internet sources and the contents must be relevant to the curriculum to ensure students’ learning and reading achievement.

This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.

The research of strategic accounting information systems of technology and targeted industry groups to Thailand 4.0 was aimed at studying 1) strategic accounting information systems of technology and targeted industry groups to Thailand 4.0 and 2) factors related to strategic accounting information systems of technology and targeted industry groups to Thailand 4.0. The questionnaires were constructed as a research tool for collecting data from 400 entrepreneurs in technology and targeted industry groups. The data was statistically analyzed by frequency distribution percentage mean standard deviation and multiple classification analysis: MCA. The research findings indicated that most entrepreneurs in the technology and targeted industry groups were in food agriculture and biotechnology. Their capital to run business at the present time was between baht 1000001-1500000. The average number of employees was 4.75. They had income of baht 5000001-7500000 per year. Most of them employed companies or organizations to develop their own accounting information systems and their practicable period was 7.61 years. The capacity accounting information systems was totally at high level ( =3.64). Also the usability of accounting information systems was totally at high level ( =3.67) whose data collection was at =4.00 data processing at =3.66 data controlling at =3.53 and information generation at =3.51 respectively. The hypothesis testing results at statistical significance of 0.05 showed that the capacity of accounting information systems was the vital factor relating to data collection data processing data controlling and information generation and the annual income of entrepreneurs in strategic accounting information systems to Thailand 4.0 was related to data collection data processing and strategic accounting information systems to Thailand 4.0.