จำนวน Repository ( 592 )
กลยุทธ์การตลาดเพื่อสงเสริมธุรกิจที่ปรึกษาด้านสุขภาพต่อชาวต่างชาติ ในเขตกรุงเทพมหานคร
Health Tourism is Thailand’s strategic plan for promoting as a hub of Asia or to be a Medical Hub since 2004 categorized into four groups: Medical Services health promotion services traditional medical services health and herbal products. Health services have continuing growth so this research studied on futurist scenario focused on promoting health agencies toward foreigners. This research aimed for 1) study push and pill factors that influence for medical tourism medical services health services health and herbal medicine follow by international standard 2) study of medical tourism medical services health services health and herbal medicine follow by international standard 3) synthesize a pattern pulled push and pull factors that affect medical tourism and healthcare services sectors. Data collection using Delphi and EDFR (Ethnographic Delphi Futures Research) results can perform a scenario to execute for marketing strategy for the Health agencies in Bangkok. The results are Thai medical services provide impressive services with reasonable price which are attracted to tourist. The pattern of services hospital should include integrate full services applied local wisdom of herb wisdom of herb while cure patient for being fully Thai traditional services. All services provided should publicize to foreigner clearly in positioning of Thai health services. Reduce restrictions that obstruct services and in order to prevent therapists shifting to other countries. Hospital may combine beauty services along with health services and state that clearly in its product positioning.
กระบวนการตรวจสอบย้อนกลับในโซ่อุปทานของอุตสาหกรรมเนื้อสัตว์แปรรูปฮาลาล ในประเทศไทยเพื่อรองรับการเปิดประชาคมเศรษฐกิจอาเซียน
The research objectives were (1) to study its traceability system and (2) study the relationship model of on the traceability process of the meat processing industry in Thailand to support the ASEAN Economic Community and (3) to determine the consistency of the empirical data. The variables used in this study were the transformation process as the independent variable; the supply chain production process and the certification process as the mediator variables; and the animal disease control traceability and supply chain of Halal meat-processing industry in Thailand to support the Economic Community Asia as dependent variables. Qualitative and quantitative mixed methods study was applied using the questionnaires to collect data from 510 meat sample operators in Thailand. The statistical methods used to analyze data were the frequency percentage average value standard deviation and structural equation model. The results revealed that the model was well consistent with the empirical data. Chi – Square (χ) value was 288.297 at the degrees of freedom (df) of 256 with the probability p-value equal to 0.081 and chi - square relative (χ22/df) of 1.126. The index of harmony (GFI) was equal to 0.965 and modified harmony index measuring (AGFI) was equal to 0.933 and the index measuring the comparative (CFI) equal to .965 with the accuracy in estimating the parameters (RMSEA) equal to 0.016. In addition the quality of transformation process the supply chain production process the certification process and the animal disease control traceability directly influenced on the traceability process of in the supply chain of Halal processed meat industry in
การจัดทำ web applications สินค้าหนึ่งตำบลหนึ่งผลิตภัณฑ์ OTOP เพื่อเตรียมความพร้อมการเข้าสู่ประชาคมเศรษฐกิจอาเซียน
การวิจัยเรื่องนี้ เป็นการศึกษาและเก็บข้อมูลเพื่อจัดทำ เว็บไซต์ประชาสัมพันธ์สินค้า OTOP เพื่อเตรียมความพร้อมการเข้าสู่ประชาคมเศรษฐกิจอาเซียน มีวัตถุประสงค์เป็นการออกแบบและพัฒนาเว็บไซต์สินค้า OTOP เพื่อช่วยจัดการข้อมูลสินค้า ข้อมูลประเภทสินค้า ข้อมูลข่าวสาร ข้อมูลกระดานถาม-ตอบ และเป็นการประชาสัมพันธ์สินค้าให้กับบุคคลทั่วไปที่สนใจ โดยการจัดทำอยู่ในรูป 2 ภาษา ภาษาไทย และภาษาอังกฤษ ซึ่งการพัฒนาเว็บไซต์ในครั้งนี้ได้มีการออกแบบฐานข้อมูลเพื่อให้สามารถเก็บข้อมูลต่างๆ ได้อย่างมีประสิทธิภาพมากยิ่งขึ้นมีความสะดวก และรวดเร็วในการค้นหาตรวจสอบข้อมูล เพิ่ม ลบ และแก้ไขข้อมูลได้ ทำให้การติดต่อประชาสัมพันธ์์สินค้า OTOP มีประสิทธิภาพมากยิ่งขึ้น เว็บไซต์ประชาสัมพันธ์สินค้า OTOP เตรียมความพร้อมสู่ AEC พัฒนาด้วยภาษา PHP ใช้ Mysql เป็นฐานข้อมูล และมีโปรแกรม Adobe Dreamweaver 8 ซึ่งเป็นโปรแกรมที่ช่วยในการจัดการสร้างเว็บไซต์
อิทธิพลของลักษณะทางประชากรศาสตร์และดัชนีมวลกายต่อรูปแบบอารมณ์ขันและพฤติกรรมการทำงานที่มุ่งวัตกรรมของพนักงานในบริษัทที่จดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย
Numerous studies on the use of humor in the workplace have long been investigated in the past decades. Managerial humor is viewed as the critical factor for a manager to alter the working environment leading to creativity and innovation. To encourage organizational innovation innovative behavior is a major driving force. The exploration of the relationship between humor styles and innovative behavior in Thai context has been underdeveloped and needs to be extended to examine the differences of these factors compared to other cultures. Therefore this current study aimed to examine the relationship between managerial humor and innovative behavior of managers in real estate firms listed in Stock Exchange of Thailand. Data were gathered by using stratified random sampling technique. Questionnaires were used as the instrument for data collection. Data were collected from managers in all levels during June-August 2017. The findings showed that managers preferred to majorly use self-enhancing humor styles rather than other humor styles. For hypotheses testing the results demonstrated that the four independent variables including affiliative self-enhancing aggressive and self-defeating humor styles could explain 23% of variance to innovative behavior (R2 = .227 F (4 79) = 5.446 p <.01). This suggested that there were other factors that could explain innovative behavior of managers that had not been incorporated in this current study. In addition the findings indicated that affiliative humor style had a significantly positive effect on innovative behavior of managers in real estate firms (β = .280 p <.008) as did self-enhancing humor style (β = .279 p <.011).
ศึกษาความพร้อมของเทคโนโลยีสารสนเทศเพื่อรองรับการสื่อสารทางการศึกษาในประชาคมอาเซียนของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research has a purpose. To study the readiness of information technology to support educational communication in the ASEAN community of Rajamangala University of Technology Phra Nakhon This research is quantitative research with a questionnaire. (Questionnaire) The samples were staffs of the Faculty of Business Administration. Rajamangala University of Technology Phra Nakhon (40 students). The researcher conducted severalstatistical analyzes including Frequency Percentage and Mean. For the information technology system of the university the classroom is used regularly 70% followed by 30% and the use of intelligent classroom at the Faculty of BusinessAdministration has two rooms only 50% There are only 25 per cent usage for internet accounts.There were 24% of respondents regularly used followed by some 16%. Some respondents said that the Internet was relatively frequent and Wifi does not cover 65% of the networked Internetservices followed by 35% of IT systems. Up to 35 percent indicate that the problem of IT use still hinders the respondents. IT services are available for IT professionals. Respondents are using social media in addition to searching for knowledge. Then there is the use of Facebook Youtube that is constantly searching for new knowledge from the mediawhich is used regularly 50% and use some 50% as well. Learning and sharing online learning resources such as e-learning with foreigners. 55% use the regular use 30% use the online media and 56% use Facebook Online You Tube Live.regular Secondly 14%. Information Technology Infrastructure Services to support communication in the ASEAN community respondents were satisfied with the use of other devices. To access the system. There are 70% access to the university on a regular basis and other services are available. For research and research purposes. Long distance conferencing via LAN and Wifi is upto 70% and some have access to campus network with VPN up to 65%.