จำนวน Repository ( 361 )
นวัตกรรมการพัฒนาสิทธิประโยชน์เพิ่มเติมตามคุณค่าเชิงคุณธรรมของธุรกิจคุณธรรมของธุรกิจภาพยนตร์ไทยเพื่อเสริมสร้างเศรษฐกิจสร้างสรรค์
This research is intended 1) to study situation and trend of merit-based incentives development of Thai film business for promoting creative economy. 2) to present developing innovation model of merit-based incentives in Thai film business for promoting creative economy. The key informants consisted of the public department and relevance to Thai film business groups. The entrepreneur in Thai film business and relevance business including related to Thai film business in ASEAN groups intellectual persons and marketers; 17 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving three-round questionaires as a research instrument. The descriptive statistics including median interquartile range (IR) for desired agreement and consensus answer of key informants. The research result found that: 1. In the first objective consisted of 1.1 To set up the film industry development institution in promoting merit-based incentives in Thai film business for promoting creative economy. 1.2 To create strategic development on film production to building potential and competitiveness world class in promoting merit-based incentives in Thai film business for promoting creative economy. 1.3 To create strategic promotion on inbound and outbound market in promoting merit-based incentives in Thai film business for promoting creative economy. 1.4 To create strategic promotion on private sector in film education development on supported promoting merit-based incentives in Thai film business for promoting creative economy. 1.5 To create strategic promotion and development to Thai film art preserve on supported merit-based incentives in Thai film business for promoting creative economy. 2. In the second objective from the above research finding & led to the presentation model approach in innovative developing model on merit-based incentives in Thai film business for promoting creative economy as follows; to set up the film industry development institution on supported merit-based incentives in Thai film business for promoting creative economy must in the patterns of public organization in leading to 4 post strategic concerned to strategic promotion on film and video industry. It as to proceed value creation on creative economy development by using content leading marketing and to establishing Thainess popular culture through media practicing for world connectivity could led to Thai film acceptance.
การออกแบบและพัฒนาสิ่งทอด้วยเทคนิคการปักของชาวไทยทรงดe จังหวัดสุพรรณบุรี
The project of design and development of textile product using Thai Song Dam’s stitching technique at Supanburi provinces. “Nowadays it was difficult to find someone who loves weaving; however finding someone who loves stitching was more difficult. The designs of stitching pattern were altered by trend; however they still kept in their identity” Mrs. Lamduan Konthong a specialist in Thai Song Dam’s embroidering style said. According to the questionnaire regarding the requirement of the sample it showed that the sample was interested in the textile products for living room decoration such as a backrest pillow a decorating table runner and a lantern. Thai Song Dam’ stitching technique and “Kor Kood” pattern should be applied with the design of the designated products. To find the appropriate fabric for stitching the experiment was done by stitching of “Kor Kood” pattern on the following type of cotton silk linen hemp and knitted fabric. The chosen one was linen fabric because of its light weight good dimensional stability. To create the model of the products and find the appropriate pattern for stitching the pattern was designed by the concept of Art Nuvo characterized by the appearance of woman. From the questionnaire it was found that the satisfaction of the sample regarding the design of the Thai Song Dam’s stitching in textile products were as follows; 66% kept in the identity of Thai Song Dam 72% style the products of Thai Song Dam 58% Thai Song Dam style the design of the products characterized by Art Nuvo 50% suitable the composition of the pattern of the products 74% suitable the whole pattern design of the products 64% suitable the colors of silk stitching on the products 60% suitable the use of colors of the products 60% suitable the size of the products and 62% suitable for the purposes of using.
การรับรู้กิจกรรมด้านความรับผิดชอบต่อสังคมขององค์กรที่มีต่อทัศนคติของ ประชาชนในกรุงเทพมหานครด้านภาพลักษณ์ของเครือซิเมนต์ไทย
The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically analyzed selected using by frequency percentages arithmetic mean standard deviations. As the result of research: (1) The most respondents were female aged between 18–30 year old graduated bachelor degree and were employed by private companies income between 10001 - 30000 baht. (2) The overall perception toward the management to social responsibilities SCG was also at a highest level. People received information through Television and Radio. (3) The overall attitude toward the management to attitude of about SCG image of people were in high agree with. (4) The level of perception toward the corporate social responsibility in Environment Social and Community at .05 level of significance.
การพัฒนาผ้าม่อฮ่อมจังหวัดแพร่ ด้วยงานลงทองลายไทยสำหรับเคหะสิ่งทอเชิงพาณิชย์
This research is Development Moa-Hoam Fabric of Phrae Province by Gold Painting for Home Textile to commercial. The purpose of this research were 1) to design Thai pattern by Gold Painting for Home Textile to commercial for Moa-Hoam Fabric of Phrae Province. 2) to produce Moa-Hoam Fabric of Phrae Province products for Home Textile to commercial and 3) to assessment the consumers satisfaction towards development Moa-Hoam Fabric of Phrae Province by Gold Painting for Home Textile to commercial. The research instruments used to collect data: 1) a draft design of Thai pattern (Decorative moldings a specific pattern on the North of Thailand) 2) a draft product design 10 prototypes 3) to produce 10 prototypes as table cloth a sofa cover Wall picture cushion curtain tissue box lamp versatile fabric and trash 4) Questionnaire of consumers satisfaction towards Development Moa-Hoam Fabric of Phrae Province by Gold Painting for Home Textile to commercial of 50 people: Moa-Hoam Fabric sellers and manufacturers Hotel Entrepreneur Tourists and those interested in Moa-Hoam Fabric of Phrae Province by Gold Painting for Home Textile to commercial. The evaluation data was analyzed by using SPSS program in frequency mean and percentage. All in conclusion as table and descriptive The research showed that the design pattern that is unique to Thailand. According landmarks Phrae is wire moldings a striped pattern that is unique and original. The cutbacks on product design and textiles. The researchers made the interior of the room. Using fabric Moa Hoam write down gold striped Thailand. Living area Using fabric Moa-Hoam Fabric painted down gold striped Thailand and sewing products. Then Asking the satisfaction of Moa-Hoam Fabric sellers and manufacturers Hotel Entrepreneur Tourists and those interested were found that mostly respondents were male aged 46 years up and over by many as Hotel entrepreneurs a Bachelors degree with a monthly income of up to 30001. The respondents were satisfied with development Moa-Hoam Fabric of Phrae Province by Gold Painting for Home Textile to commercial terms at the most an average of 4.74. In the part of the ability to attract is well in average maximum 4.88. It is about of possible market average satisfaction was 4.84 at the most. Moreover The design enhances for the Moa Hoam fabric promotional image was 4.76 at the most. Exquisite designs are appropriate for the utility to add value to their products (Moa Hoam fabric) was 4.72 at the most and also the commercial customer satisfaction is at the highest level. Application of unique art in Phrae to use in textiles was 4.68 the average customer satisfaction is at the highest level. And to help promote tourism in the province to the other one the average satisfaction was 4.62 in the highest level.