The purpose of this study were to 1) study consumer’s behaviors at on choosing fresh coffee at restaurant 2) investigate marketing strategies affecting the consumer’s decision on choosing fresh coffee at restaurant 3 ) compare personal factors affecting the consumer’s decision on choosing fresh coffee at restaurant at Thai Airways International classifications on the factors for the educations will be consumer’s decision on choosing fresh coffee of Yellow Orchid Restaurant at Thai Airway International. The sample group was 225 Thai customer’s using the restaurants. The questionnaire was used in this study to collect data. The statistics used this research were percentage mean frequency standard deviation t-test and F-test. The results showed that the men age 35 to 45 years old work as employees for the private companies with salary of 35000 bahts and up the reasons for having coffee were because of the conferences and meetings. From 7:00 am until 9:00 am cost around 85 bahts/time. Consume hot coffee at least 1 cup. Cappuccino and latte are popularly being selected among the people. Do not buy other products alongside coffee. Change the coffee type sometimes. Other than coffee then they’ll be lemonade Anchan juice and decide for yourself. As for the marketing strategies affecting the consumer decision on choosing Fresh Coffee all strategies were rated high. According to the comparative marketing strategies affecting consumers in choosing Fresh Coffee it was found that sex or gender played no role in using the restaurant. However age affected products Place Promotion People process of service and Physical with significant statistic level at 0.05. However vocation affected products Place Promotion with significant statistic level at 0.05. However Earnings affected products price Place People process of service and Physical with significant statistic level at 0.05

This study aims to study the buying habits of tomato juice with students to study. Mixture Marketing Influencing consumer behavior to buy tomato juice of bachelor’s degree. To determine the relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’sdegree. And to compare the marketing mix Factors Influencing consumer behavior to buy tomato juice of bachelor’s degree 4 year coures faculty of home economics Technology Rajamangala University of Technology Phra Nakhon. By personal factors The sample of students 316 person The instrument was a questionnaire The statistics include freq percentage The mean standard deviation cost t-test F-test and Chi - Square (.𝑥2) The study indicated that Most consumers were female. 21 years The Year 4 Department of Food and Nutrition The average income per month. THB 5001-8000 Consumer behavior is found The most commonly purchased brand Doi Kham. The reason for the skin Intended to drink Bought formula 99-100% tetracaine-load pack (box) small (200 ml) at convenience stores / retailers. The study of factors that influence the buying habits of students drinking tomato juice with overall high level. The relationship between the individual factors on the consumer behavior to buy tomato juice of bachelor’s degree. Top Reasons to buy A sex relationships And year level The purpose of buying a sex relationships and the average income per month The type of tomato juice a popular buy. Correlated with the grade level and subject to the frequency of purchase. The size of the package purchased In relation to the subject The comparison factor influencing the buying habits of college students found that tomato juice with no gender influence the purchasing behavior of tomato juice. Products and influence the price level in both disciplines and the average income per month. The distribution of influence grade level. And the average income per month For the promotion influencing the level of the year.

This study aimed to investigate the Factors affecting the decision of consumers to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies Chung Prochana. And compare marketing mix factors that influence the decision of consumers to choose Chinese catering enterprises. By personal factors the samples used in the study is that consumers of Chinese catering enterprises nutrition 390 Hueg engines used in the study was a questionnaire0 Statistics used were frequency percentage mean and standard deviation values t-test and F-test. The study indicated that users Chinese of Chung Prochana Hueg nutrition0 Most were female aged 20 to 30 years of education below a bachelors degree0 Generally workers the average income per month 10001 – 15000 baht user behavior serves Chinese of Chung Prochana Hueg find a job in the ordination. The reason for choosing the services like the taste of food. Channels of contact in person / phone price of 1500 baht per table. And the opportunity to come back to repeat0 The study of factors that influence the decision of consumers to choose Chinese catering enterprises0 The overall high level all sides. And the comparison factor marketing mix to influence the decision of consumers to choose Chinese catering enterprises of Chung Prochana. Hueg by personal factors found education the decision affects the product0 And the promotion of statistical significance at the 0005 level and career decisions affect the marketing mix and 7 are statistically significant at the 0005 level0

This research aims to study population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via ModernqTrade Channel in Bangkok Case Studyๆ:Boonrawd Brewery Company Limited and to study marketing Communication towards Buying Decision on AlcoholicKBeverage (Beer) Via ModernKTrade Channel in Bangkok Case Studyq: Boonrawd Brewery CompanykLimited. The sample group use in this study is average population of Bangkok of both sexes of age 20 years and above. The reason for this age specification is due to the Alcoholic Beverage Control Act B.E. 2551 which disallow selling alcoholic beverage to those under 20 years of age. The data is collected from 400 surveys using statistical set of percentage means standard deviation and Pearson’s Correlation Coefficient analysis. The study has found that the population’s characteristic towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channel in Bangkok most sample are men from age 20ไ-ไ30 years old single education level of bachelor degree occupation as office worker income between 10001 - 20000 baht and marketing communication towards Buying Decision on Alcoholic Beverage (Beer) Via Modern Trade Channellin Bangkok in aspects of sale support through salesperson advertisement and public relation and direct marketing over all all are in high rating with score means between 2.98 - 3.99

Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.