จำนวน Repository ( 195 )

กลยุทธ์การตลาดเพื่อสงเสริมธุรกิจที่ปรึกษาด้านสุขภาพต่อชาวต่างชาติ ในเขตกรุงเทพมหานคร
กลยุทธ์การตลาดเพื่อสงเสริมธุรกิจที่ปรึกษาด้านสุขภาพต่อชาวต่างชาติ ในเขตกรุงเทพมหานคร

Health Tourism is Thailand’s strategic plan for promoting as a hub of Asia or to be a Medical Hub since 2004 categorized into four groups: Medical Services health promotion services traditional medical services health and herbal products. Health services have continuing growth so this research studied on futurist scenario focused on promoting health agencies toward foreigners. This research aimed for 1) study push and pill factors that influence for medical tourism medical services health services health and herbal medicine follow by international standard 2) study of medical tourism medical services health services health and herbal medicine follow by international standard 3) synthesize a pattern pulled push and pull factors that affect medical tourism and healthcare services sectors. Data collection using Delphi and EDFR (Ethnographic Delphi Futures Research) results can perform a scenario to execute for marketing strategy for the Health agencies in Bangkok. The results are Thai medical services provide impressive services with reasonable price which are attracted to tourist. The pattern of services hospital should include integrate full services applied local wisdom of herb wisdom of herb while cure patient for being fully Thai traditional services. All services provided should publicize to foreigner clearly in positioning of Thai health services. Reduce restrictions that obstruct services and in order to prevent therapists shifting to other countries. Hospital may combine beauty services along with health services and state that clearly in its product positioning.

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พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า  กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)
พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)

Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

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การเลือกใช้โซล่าเซลล์ที่มีประสิทธิภาพให้เหมาะสมกับการใช้งานใน  ภูมิประเทศเขตร้อนชื้น
การเลือกใช้โซล่าเซลล์ที่มีประสิทธิภาพให้เหมาะสมกับการใช้งานใน ภูมิประเทศเขตร้อนชื้น

Now is a great time to be an entrepreneur as there are many solar business opportunities to develop. The market for solar products is growing quickly over last year so now this market is helping people get the most from the sun. The market and can be a great source of ideas for usage in the home and with your business. To measure efficiency of the solar energy in Thailand we have installed and tested the solar cell to detect and record the voltage electric current electric power temperature on the solar cell outdoors and check factors related to efficiency of the solar cell when high temperature and efficiency of the solar cell in various weather conditions. The following is the summary of average Wattage and used the Cumulative Sum Control Chart techniques. The Resulting research shows the direct current electric supply below: Solar cell “A” current distribute 85.78 W Solar cell “B” current distribute 81.19 W Solar cell “C” current distribute 95.65 W The temperature on the solar cell can be seen below: Solar cell “A” is 53.88 °C Solar cell “B” is 53.68 °C Solar cell “C” is 52.79 °C Summary of result is the solar cell “C” has highest electric power and the least temperature and this solar cell “C” suitable for use in Thailand. This research results is only relevant when deciding which solar cell to select

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The educational successful in data structure and algorithm  subject for information system field’s student Rajamangala University of Technology Isan
The educational successful in data structure and algorithm subject for information system field’s student Rajamangala University of Technology Isan

This applied research want to study the factors affecting the student‘ learning achievement instudying Data Structure and Algorithm. The samples were selected by stratified random sampling 93 students from 121 students who studied in semester 2/2009 by using questionnaire. The statistics used were descriptive statisticst-testOne way ANOVAPearson correlation and multiple regression at the significance level of 0.05. The findings revealed that the mean of grade point average was 2.69 their average midterm scores were 22.47 out of 35. The successful were grade point averagefair expectation of knowledgeand future application.The factors affecting student’s achievementwere basic knowledge of programmingmidterm scores studied resource and facilities. In addition the 2 year programme’ average midterm scores were higher than the 4 year programme ranging from 1.11 to 5.34 at the significance level of 0.05. The forecasting equation for learning achievement is

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The development of electronic commerce in thailand for business which lead to the ASEAN economic community
The development of electronic commerce in thailand for business which lead to the ASEAN economic community

Thailand is on the way toward ASEAN Economic Community or AEC in the year 2015. The AEC aims to create one-solid base for production and distribution and concurrently seek mutual economical profits. A kind of business that may allow Thai entrepreneur to survive more easily in ASEAN is the selling and purchasing of goods and services via internet or ‘E-commerce’. The objective of this research is to study the factors that influence the development of E-commerce that will facilitate Thai entrepreneur when we enter AEC. The samples of our study are the group of E-commerce’s entrepreneurs who legitimately registered with Department of Business Development. Our research revealed that the major factors that influence the development of E-commerce is the knowledge in foreign language which is considered to be the source of major advantage for business with average at 3.9750. Follow by the opening of free trade area which will cause more obstacles in term of the increasing number of competitor with average at 3.8475. The lease is population’s preference that would directly affect business’s revenue with average at 3.7450.

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