a. The purposes of the study on sustainable marketing development of the hand-woven loincloth products were to explore the buyers’ personal factors of loin products loincloth products marketing the habit of buying Thai tradition children’ clothing and to study the relationship between personal information of buyers of loin products and the marketing of loincloth products including Thai childrens clothing. And the buying habit on Thai childrens clothing. The crosstabs were administered by using the method of convenience sampling to obtain 200 samples at the event called OTOP City 2017 at Muang Thong Thani and Crafts Bangkok 2018 at Bangkok International Trade & Exhibition Center. b. Concerning the selection of samples in this study non-probability sampling method and random or convenient sampling were applied for the reason that they were suitable to access the samples to provide information related to the issues required by the research. Moreover the samples selected often cooperated to provide information more easily. Since the duration and budget of the study were limited the random sample selection was then appropriate for this study. c. The results of the study on the personal factors of the buyers of loincloth products showed that the majority were female aged 35-55 years old with the family income around 20000 - 35000 Baht per month. Most had bachelors’ degrees and worked for private companies and had two children. d. The results of the study revealed the marketing of loincloth products related to traditional Thai clothing sets Thai childrens clothing style and the detailed technique of Thai children clothing. e. Concerning the traditional Thai clothing sets it was found that the samples chose to use the loincloth (100% cotton) as a separate piece (blouses pants shirts’ and skirts) with solid colors such as blue dark blue light blue and bluish green. f. Related to the patterns of Thai children’s clothing style it was found that the samples liked the childrens clothes with collars with short sleeves. g. Regarding the details or techniques of Thai children clothing the samples chose to buy clothes with pockets but without belt ears or crotches. They were supposed to be cylindrical shorts or long-leg pants balloon skirts at knee length or knee cover length. h. As for the decoration materials it was found that the samples liked clothing with plastic buttons (with holes) and invisible plastic zippers. i. The study result on the purchasing behaviors revealed the buying places to buy Thai childrens clothes including clothing stores and shopping malls. Most opportunities to wear and reasons for buying were because they needed to wear to schools and the clothes were also comfortable to wear as well as the price was reasonable 301-500 baht per set. j. The results of the study on the buyers’ personal information of loincloth products classified by the fabric revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. k. The results of the study on the buyers’ personal information of loincloth products classified by the clothing style revealed that Thai childrens clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of less than 20000 baht and had one child. l. The results of the study on the buyers’ personal information of loincloth products classified by colors revealed that Thai childrens clothing made of loincloth fabric (100% cotton) had solid colors preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20000 baht and had two children. m. The results of the study on the buyers’ personal information of loincloth products classified by the clothing collars revealed that round-collar shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. n. The results of the study on the buyers’ personal information of loincloth products classified by the clothing sleeves revealed that short-sleeved shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had two children. o. The results of the study on the buyers’ personal information of loincloth products classified by the clothing pockets revealed that the clothing with patched pockets were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht and had one child. p. The results of the study on the buyers’ personal information of loincloth products classified by the belt ears revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without belt ears and they had two children. q. The results of the study on the buyers’ personal information of loincloth products classified by the clothing crotches revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20000– 35000 baht preferred the clothing without the clothing crotches and they had two children. r. The results of the study on the buyers’ personal information of loincloth products and style classified by the short or pant styles revealed that cylindrical shorts or pants were mostly preferred by female private company employee buyers aged 35- 55 years old with their monthly income of less than 20000 baht and had one child. s. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of shorts or pants revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had one child mostly preferred long- leg pants. t. The results of the study on the buyers’ personal information of loincloth products and style classified by the skirt style revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20000 baht and had two children mostly preferred balloon styled skirts. u. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of the skirts revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred knee cover length skirts. v. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing buttons revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred buttons without stems (with holes). w. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing button materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic buttons. x. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing zippers revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred invisible zippers. y. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the zipper materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20000– 35000 baht and had one child preferred plastic zippers. z. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying location revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income less than 20000 baht and had two children. aa. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying opportunities revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one child. bb. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying reason revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had one and two children preferred to buy comfortable clothing. cc. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the product price revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20000– 35000 baht and had two child preferred 301 – 500 baht per clothing set.

This research aims to 1) study marketing strategies that related to decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 2) study factors relevant to marketing strategy for consumer decision making while purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan 3) analyze marketing strategies that related to consumer decision making while they purchase for SME Thai Herbal Skincare Product in Bangkok Metropolitan. Samples were randomized from 57635.18 population in Bangkok calculated followed Krejcie and Morgan statistics table with its 381 samplings were drawn purposively. This research is using survey technique and its instrument using questionnaire for data collecting. The analysis of data using frequency percent mean standard deviation and relation analytical were under canonical correlation. The results were religious group are mostly adopted herbal skincare product and has related to marketing strategies and service marketing strategies in term of the need to enhance in knowledge of herbal skincare product. Also as the need of original herbal skincare product brand name but in the modern style and product guarantee are related to repurchasing and consumer loyalty with high correlation. The results show that channel distribution in term of the need for pop-up store during special occasion has related to marketing strategy for repurchasing and word-of-mouth in high correlation.

The research of “Market Opportunity for SME Thai Herbal Skincare Product in Bangkok Metropolitan” is a qualitative research. Research objectives are: 1) to study Thai Herbal skincare product in Bangkok metropolitan affect to market opportunity and its expansion 2) to analyze SME Thai herbal skincare systems that affect to market expansion. Samples using were 3 groups of Thai Herbal skincare product stand for grade A B and C while high quality stand for grade A Thai Herbal skincare product for medium quality stand for grade B and Thai Herbal skincare product in low quality stand for grade C. Market expansion were tested among 3 groups of population those were adolescence middle-aged and elderly by in-depth interviews under Delphi Techniques with 17 samplings in area of the effectiveness and product system of herbal skincare product grade A B and C. Data collected were by questionnaire with open-ended questions technique collected for 3 rounds. Data analyzing using median mode and interquartile range (IR). The research was found that: 1) the effectiveness quality in SME Thai herbal skincare product has related to market opportunity in high range 2) the administrative system of SME Thai herbal skincare product has related to market opportunities in moderate range 3) factors affecting to market expansion were such as quality followed pharmaceutical standard raw materials standard affect to marketing the expansion in high level. While product laboratory tested and consumer protection affected to market expansion at moderate level.

This research was aimed to study employees’ loyalty in manufacturing industry as well as motivation influencing their loyalty. The samples were 360 employees working in the Food manufacturing industry in six districts in Nonthaburi. The questionnaire was used as a tool to collect data which were analyzed by statistics including percentage mean standard deviation. to test the hypothesis T-test one-way Anova and Multiple Regression Analysis were applied. It was found that most employees werefemale over 36 years of age with lower degrees than bachelors degrees 10000 - 15000 baht monthly income and more thansix years of work experiences. In the overall they had average motivation in performing their work in terms of incentives and supporting factors. Most employees were highly loyal to the organization as a whole namely awareness feelings and expressions respectively. The hypothesis testing determined the statistical significance level at 0 . 0 5 revealed that different genders showed different feelings however they were not different in terms of expressions perceptions and loyalty to the organization. Different ages differed in terms of expressive behavior feelings perceptions and loyalty to the organization.

In the rubber situation The problem has accumulated. All sectors are mobilized. The idea is to solve the problem of falling rubber prices. Or the output overflow. Overpriced The rubber growers. Have been affected by the same. This is a problem that many sectors. Trying to find a way out Research or development Products that can be used to produce rubber. It is another way to alleviate the suffering of farmers. The characteristics of rubber processing. There are many types of rubber raw rubber rubber and rubber. And have specific properties in themselves. The obvious is flexibility. Rubber quality in each production source is not equal. It is a problem of creating products with many components of rubber. But many of the products do not require the quality of the rubber. The problem is less. Such as shockproof materials in various packaging. Especially the material inside the packaging. For glass and ceramic products Only flexible features are needed. The rubber coating on the material has been invented many experiments. Be it on wood on fabric etc. as well as paper. But rubber coating on paper. To use for such purposes. It is made to be shockproof material by means of the pump in the packaging. There is no such trial. Researchers have the idea to study and develop the process. Cushioning material from rubber coated paper. To be suitable for packaging applications for glass and ceramic products. With regard to the ability to actually use. Value for money. Industrial production The satisfaction of the consumer. And the standard of packaging. The researcher found that. Applying the varnish on three variables and mixing the three compounds results that if the coating is applied on a material with a resilient property it will increase the elastic properties of the material. Corrugated paper is particularly suitable because the rubber can be inserted into the corrugated paper inside the corrugated paper. The test results are very good. Satisfaction I found that the content provider is very satisfied with the format and usage. But in weight it is also a problem because of the water that makes the weight of the packaging. The researcher should consider that the weight of rubber latex should be improved.