จำนวน Repository ( 361 )
แนวทางการพัฒนาแหล่งท่องเที่ยวเชิงประวัติศาสตร์ของนักท่องเที่ยวชาวไทยและชาวต่างชาติ กรณีศึกษา อุทยานประวัติศาสตร์พระนครศรีอยุธยา
This research aimed to study Thai and foreign tourists about development guidelines of historical tourist attraction. 400 Thai and foreign tourists who came to travel at Ayutthaya Historical Park Ayutthaya province. A questionnaire was used as a research instrument. The statistics used for analyzing data were percentage mean and standard deviation. The results revealed that most the tourists were female ages 31 – 40 years old. Their education backgrounds were Bachelor’s degree. Their occupations were private companies. Their were Thai and Foreign. In general The Development Guidelines of Historical Tourist Attractions. The first of development guidelines were Attractive Factors (To what extent does each of the followings attract tourist?) and next were The capabilities to support tourism (To what extent does each of the followings support tourism?) and Management and Administration (To what extent does each of the followings affect tourism?). The top 5 of development guidelines were The remarkable and unique history Architectural and artistic beauty Greatness a good image and recognition Enough accommodations and Convenient access to tourist destinations
การสร้างความได้เปรียบทางการแข่งขัน (Competitive Advantage) ของธุรกิจการท่องเที่ยวเชิงสุขภาพ (Medical Tourism)ในประเทศไทย
The topic of this research is the study of the changes of tourism maket in Thailand that has an effect on the tourists behavior. The problem concerns the decision making of tourists the information accessibility and the attitude of tourists the expectation and the satisfaction concerning Medical tourism. This qualitative research explained the tourists attitude and the creation of competitive advantage from customers perspectives as tourist in the medical tourism business. In the depth-interview of tourists the decision making process the expectation and satisfaction of customers in medical tourism were explained and measured based on the understanding of customer and the pre/post experience of the medical tourism service. The objectives of this research were to create the service repurchasing Internet information sharing and the media accessibility for tourists and perspective who would like to travel in Thailand and other related topics concerning medical tourism in Thailand. In conclusion the group of author argues that the information accessibility in this medical tourism to local and global tourists are limited and the business owners and others should play important role to effectively present the idea and concept of the medical tourism to the prospects and the existing customers in order to generate more income and gain more distribution channels. Finally the group of author identify the creation of the competitive advantage of medical tourism by reacting to the customers requests and requirements and also the information providing and accessibility throughout the media channels. Moreover creating the brand image and cooperating with government for the medical tourism theme under the government support in thecurrent national development plan would make substantially different from the existing situation for all of the players in this market.
การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย
The research project is The Education media relations identity and design in 2D and 3D for natural herbal products A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi 1) Pharmaceutical Thailand 2) Massage Thailand 3) Medical Thailand can be divided into two types. 1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease high blood pressure Herbal Herbal steam. And herbal powder mask 2) Design Media Relations Based on the demand side the use of traditional medicine associations Thailand. The offense has four such promotions counterroll up Leaflets posters. The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent) sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent) professional groups are employed (31.00 percent) and education level is lower than a bachelors degree. (53.00 percent) The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first package design is appropriate with a 4.73 average satisfaction level is the second most designs. Promotion Counter is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63 the average satisfaction levels are highest.
ตัวแบบผสมเชิงเส้นสาหรับข้อมูลอนุกรมเวลาเชิงพื้นที่ที่มีฤดูกาลรวมอยู่ด้วยประยุกต์ใช้กับผลผลิตยางพาราในจังหวัดภาคใต้ของประเทศไทย
The objectives of this research are to propose a linear mixed model (LMM) for spatial time series with a seasonal component to apply the proposed model to monthly rubber yields in southern provinces of Thailand to forecast rubber yields in southern provinces of Thailand and to compare the performance of the proposed model to the Holt-Winters Additive Exponential smoothing model (Holt-Winters ES) and the seasonal autoregressive integrated moving average model (SARIMA). The proposed model is a linear mixed model (LMM) with spatial effects following a conditional autoregressive model (CAR model). Seasonal dummy variables and Fourier terms are two methods used to account for the seasonal effects. A Bayesian method is used for parameter estimation. The estimated monthly yields are used to forecast the monthly rubber yields. The dependent variables are the monthly rubber yields in each province. The effects considered are spatial effects heterogeneity effects and seasonal effects. The data are secondary data at a provincial level. The results show that the effects influencing on the amount of rubber yields are spatial heterogeneity and seasonal effects. The proposed model with sesonal dummy variables is the most appropriate model copared to the LMM with Fourier sesonal effects Holt-Withers ES and SARIMA. The mean absolute errors (MAE) are smallest in both model fitting and model validating parts. The proposed model with sesaonal dummy variables should be the first consideration for forecasting spatial time series with a seasonal component.
การออกแบบบรรจุภัณฑ์ขนมไทยในวรรณคดี
Research packaging design for Thai dessert in the literature. The purpose is to study Thai dessert in the literature patterns and heritage conservation knowledge and Thai wisdom and packaging design for Thai dessert in the literature of 15 works contains SUNGKHAYA (Pandan custard) SALIM (Sweet noodles in coconut milk syrup) LUMJEAK (Roast pancake wrap candied coconut) MUSCAT LUDTI (Flat bread) KANOMJEEB (Shumai) KANOMTEIN (Stuffed dough pyramid) THONGYIB (Sweet egg floss) KANOMPING (Round cookie) RANGRAI (Dough press) THONGYOD (Gold egg yolks drops) JAMONGKUT (Sergeant crown) BUALOY (Dumplings in coconut cream) CHORMUANG (Purple bouquet cake) FOITHONG (Golden threads) shows the value of learning for youth through students in the department of economics. The samples were students of home economics department of food and nutrition and related or associated with a number of 100 people from Rajamangala University of Technology Phra Nakhon Rajamangala University of Technology Thunyaburi Rajamangala University of Technology Krungthep Suan Dusit University Suan Sunandha Rajabhat University Kasetsart University by random sampling. The tools used Research is satisfaction questionnaire. How to conduct research Step 1) study the documents and related research Step 2) Create a tool used in the research 3) design and tryout step 4) selection and design development 5) prototyping step 6) experiment and collect data step 7) analysis and conclusions and step 8) prepare and publish reports. The study concluded that Guidelines to Design Patterns Confectionery packaging design for Thai dessert in the literature ideas and inspiration from the boat and the water. The origins opus of King Rama II the element in the packaging design of the structure of the attenuation of shapes sampan boat vernacular graphic image shows a portrait painted stripes woven banana leaves and illustrations mimic the surface. Natural material The colors used are green banana leaf and water. Using the Thai styles character types and elegant personality Symmetrical layout and iteration. Usually detailed text accompany the show features culture personality symbolic name and motto in Thai and English and transliterated names and identities on the outside. The result of the study indicated that the target groups were high satisfaction and satisfy the packaging design at high level in every ways.