จำนวน Repository ( 720 )
ผลของปริมาณน้ำตาล กรดซิตริก และเพคติน ที่มีต่อคุณภาพผลิตภัณฑ์มัลเบอรี่แผ่น
The objective of this study was to investigate the optimal formulation of mulberry fruit leather product when varying the weight ratio of mulberry fruit: water as 70:30 60:4050:50 40:60 and 30:70. Three factors were then determined by simplex centroid design; sugar (0-100% or 0-50 grams) citric acid (0-100% or 0-5 grams) and pectin (0-100% or 0-3 grams) which the sum of them equivalent to 100% while other ingredients remained constant. Analysis of the data was performed using ANOVA and Mixture Response Surface Models. The results indicated that the highest adhesiveness force and gumminess of mulberry fruit leather product were founded when the weight ratio of mulberry fruit to water was 70:30. The amount of sugar acid and pectin had effects on water activity (Aw) texture profile and sensory score of overall liking of product. From contour plot the predictive models were obtained by plottin g the contour line of all sensory attributes with acceptable score greater than 5.5 and thus the optimization area was selected. After overlapping contour plots an optimal formulation obtained was composed of 40-70% sugar 0-5% citric acid and 30-55% pectin. The sensory score of overall liking of product using a 9-point hedonic scale was 6.3. The water activity (Aw)adhesiveness force cohesiveness and gumminess of the prototype mulberry fruit leather product was 4.9 945.11 g. sec. 0.85 N and 452.12 N. respectively.
ช่องทางการสื่อสารการตลาดที่ส่งผลต่อพฤติกรรมการซื้อข้าวอินทรีย์ของผู้บริโภคในประเทศไทย
The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples by the questionnaire. The statistics used in this research were frequency percentage mean standarddeviation and chi-square test with statistical significance at .0 5 . The results showed that most of the consumers aged between 20- 29 were female Single employed in private companies graduated with a bachelor degree and had income THB 20000 – 30000 per month. Marketing communications were at a medium level Those are sold by Sales Representative public relations sales promotion advertisement and direct marketing. 1) The demographic factors Those accepted the hypothesis were age status and career. The Demographic factors those denied the hypothesis are were gender education and revenue. 2) Marketing communications factors in a magazine advertisement showed that buying behavior related to the frequency of monthly buying organic rice public relations through the agricultural market fair showed that the buying behavior related to the reason to select organic rice products Sales Representative who gave suggestions and demonstrate the correct organic rice cooking finally Sales Representative who informed the characteristic and differences of each type of organic rice. showed that the buying behavior related to The information of the organic rice products received through the media promotion and discounts the buying behavior related to the location to determine the buying of organic rice the direct market and customer contact via e-mail showed that the buying behavior related to the location to determine the buying of organic rice with statistical significance at .05.
สื่อการตลาดออนไลน์กลุ่มหัตถศิลป์ ชุมชนโนนตูม จังหวัดนครราชสีมา
This special project is made with the objectives of developing an online marketing media showcasing the craftsmanship of Nontum Community Nakon Ratchasima and to evaluate the satisfaction of the online marketing media. The website is developed for the users to be able to view the products and the videos showing the process of making the products. The website in addition links to the other social media for instances Facebook and LINE. With the use of questionnaire tools the survey is conducted by having 24 participants do the 5-level satisfaction questionnaire to collect the data on potential participants who will interest in the products from the craftsman group. The data is then analyzed statistically by using frequency percentage mean and standard deviation. From the analyzed data it is found that 1) Online marketing media for craftsman group in Nontum Community Nakhon Ratchasima is eligible for use 2) The product users are highly satisfied with the online marketing media (With the 𝑥̅ of 4.48 S.D. of 0.63).
ปัจจัยที่ส่งผลกระทบต่อการขอกำหนดตำแหน่งทางวิชาการ ของบุคลากรสายวิชาการ คณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
The objective of this research is to study the factors affecting the academic position of faculty members of the faculty of science and technology Rajamangala University of Technology Phra Nakhon which consists of 5 divisions; Division of Environmental Science and Technology Division of Industrial Materials Science Division of Computer Science Division of Science and Division of Mathematics and Statistics. By using SWOT Analysis tools it is found that the main strengths are the progress in the professions increasing of the development of their knowledge potential and fame. The main weakness is the lack of understanding of how to write teaching documents lack of time and lack of interesting research topics. An opportunity is the mandatory criteria of the university. The faculty has financial support for academic positions and other rights from academic positions. The threat is the lack of research budget. The faculty does not have specialized counseling officers and frequently change the assessment criteria. We use the results of the SWOT analysis to group relationships with the TOWS Metrix tool analyzed in the form of a matrix relationship to define different types of strategies to suggest the results of the study in formulating policies to help support and encourage faculty members of the faculty that can further be determined for academic.
ปัจจัยที่ส่งผลต่อประสิทธิภาพการปฏิบัติงานของบุคลากร คณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
The main objective of this research is to study the factors that affect the work efficiency of personnel. Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon This will lead to suggestions for the development of personnel to be more efficient in their operations. Data was collected between October 2018 and September 2019 which was a survey research using a questionnaire consisting of 4 parts: 1) general information of the respondents which was demographic characteristics 2) Satisfied with the operational efficiency 3) quality of working life and 4) Other suggestions with a sample of the research as Personnel under the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon amount 50 people. Data analysis used descriptive statistics for demographic data. And use statistical methods for analysis of relevant factors and testing hypotheses. The results of the study showed that the factors of work success of the Faculty of Science and Technology personnel Rajamangala University of Technology Phra Nakhon Able to work according to the set goals Without having a backlog And proud of the work Able to solve immediate problems Which is considered to be very good therefore Faculty of Science and Technology Should focus on personnel development in the workplace In order to further improve the operational efficiency of the personnel.