The objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director owner manager general manager and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and Innovation

The objective of the study was to investigate the training needs of the general public and entrepreneurs including those who worked in professional services in Bangkok and suburbs such as Nonthaburi Samutprakan and Pathumthani that operated in workplace.The method used in this study was using questionnaire to gather information about meetings on various occasions.The participants and the sample were general public and entrepreneurs in the Bangkok and suburb areas. The sample of respondents was selected by random sampling consisting of 400 respondents.The instrument used for data collection was questionnaire related to short training courses. This questionnaire contains five parts as follows: Part 1-general information of respondents; Part 2-needs for short training of general public; Part 3-other interesting topics; Part 4- obstacles and problems for those who did not receive short training; Part 5-recommendations. The analyzed data were calculated by using descriptive statistics: percentage mean standard deviation. The results in the study can be summarized as follows: 1. Most of respondents were female whose age was over than 50 years old. Their education level was lower than bachelor’s degree. They worked as general officers with at least five years working experience. 2. The respondents reported their needs for short-training requirements provided by Rajamangala University of Technology Phra Nakhon. The questions asking the training program requirements include 24 items with 5 rating scales: 1. The least 2. Less 3. Moderate 4. High and 5. The highest. The results show that most respondents needed to participate in short-training programs especially in the highest need on item 3.4 Research and the Development of the Community Innovation (x̄ = 4.7649). The results also report that most respondents were highly interested in participating short training program on 21 categories for example Item 1.6 Innovative Social Science Research Methodologies (44.6%) Item 1.1 The Development of Managing International Culinary Training (34.1%) Item 3.3 Knowledge Management in Community of Practice (31.4%) and Item 3.5 Multidisciplinary Community Development. The results of the study reveal that the respondents with moderately needs were interested in Item 2.5 ASEAN Languages for communication (21.1%) The data analysis of readiness show that the faculty of arts Rajamangala University of Technology Phra Nakhon was capable of organizing these short-training programs on various topics so as to promote learning and to develop a guideline on academic service for society effectively and to prepare the readiness of places staff experts learning resources as well as collaboration network.

The objectives of this theses are: 1) to study the attitude motivation marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender age occupation education level that affecting decision to purchase second-handed brand name shoes from Facebook and; 3 ) to study factors affecting the decision to purchase second-handed brand name shoes from Facebook using the quantitative research methodology through an online survey tool in order to collect required data from 400 samples who actually purchased second-handed brand name shoes from 4 different Facebook pages. The pages were: 1) Second-handed shoes on Khao Lam Road FB Page 2) Taii Taew 2nd handed FB Page; 3) Shoes-Project FB Page; and 4) Cho Chopping FB Page. The data was analyzed by finding frequency percentage average t-test One-way Analysis of Variance and Enter Multiple Regression Analysis. The key research findings are: 1) Most of purchasers who decide to purchase second-handed shoes via Facebook are 215 males (62.50%) 162 are at aged over 51 years (40.50%) 178 are private business owners/entrepreneurs (44.50%) 214 posed bachelors degree or are currently studying (53%). 2) The study on motivation attitude for purchasing second-handed brand name shoes from Facebook found that respondents recognized cost saving as the most important key decision making factor in purchasing second-handed brand name shoes (x̅ = 4.36); followed by the user-friendly and uncomplicated purchasing process (x̅ = 4.19). 3) The study on motivation for purchasing the second-handed brand name shoes from Facebook found that the respondents recognized the importance of price advantage when comparing to the new brand name product (x̅ = 4.40) seconded by product limitation and availability in general local market (x̅ = 4.29). 4) Overall marketing mix factors of second-handed brand name shoes on Facebook was at high level (x̅ =3.79) in which price factor is at high level (x̅ = 4.32) followed by distribution factor ( x̅ = 4.23) product factor ( x̅ = 4.04) marketing promotion factor and market factor (x̅ = 3.89) respectively. 5) The study decision to purchase second-handed brand name shoes via Facebook found that respondents recognized the “convenience to purchase secondhanded brand name shoes via online channels fast and diverse in payment methods” as the most important factor (x̅ = 4.14) followed by personal preference (x̅ = 4.10). 6) From the hypothesis found that: 6.1) Gender age and education differences differentiated the decision to purchase second-handed brand name shoes from Facebook with a statistical significance at .05 level. 6.2) Attitude motivation and product marketing mix that included distribution sales & promotion affected the decision to purchase second-handed brand names shoes from Facebook with statistical significance at the .05 level.

The purpose of this research were to explore factors affecting success of medium size chain restaurant entrepreneurs and to present the keys success of medium size chain restaurant entrepreneurs. This research was mix methods research. The data of qualitative research were collected by In-depth Interview with two chain restaurant experts one president of the Thai Franchise & License Association three medium size chain restaurant entrepreneurs and six individual medium size chain restaurant customers. The data of quantitative research were collected by the questionnaire to 400 Thai medium size chain restaurant customers. Statistics for data analysis included frequency percentage average standard deviation and exploratory factor analysis (EFA). The results of this search showed that the factors affecting success of the medium size chain restaurant entrepreneurs were as follows 1) The factors affecting success of medium size chain restaurant entrepreneurs in management which included strategic planning good organization structure for chain restaurant clearly and defining the system well trained staff owned style of management and set share value. 2) The factors affecting success of medium size chain restaurant entrepreneurs in how to meet customer needs which included quality of service essential of social responsibility customer satisfaction in food quality right location and attractive promotion.

The development of information system to promote the product of Ban Samruen Community Enterprise Phetchaburi Province has the objective to promote the product of Ban Samruen Community Enterprise. Increase distribution channels for community products. In addition assess the satisfaction with the information systems to promote community science products. The built system makes operation easier. Data storage and product type classification Organized using PHP5 HTML5 CSS3 SQL and phpMyAdmin to design the database. The results of the satisfaction assessment of 30 website visitors was 4.57 the highest level. And the evaluation of system performance by experts on average 4.60 was at the highest level showing that the information system for promoting products of Ban Samruen Community Enterprise Phetchaburi can be applied to promote community enterprise products for the future use