The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co. Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations Special events and Viral marketing. The company uses public relations via social networking for promoting artists images as the main channel. 2. True Fantasia Co Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions the artist can give comments and reactions with fan club.

This study was aimed to explore marketing channel of organic longan in domestic and foreign markets as well as problems encountered of the northern organic longan group. Data collection was done through in-depth interview and focus group discussion. Results of the study revealed that the northern organic longan group had marketing channel of organic lognan both in domestic and foreign markets. It was found that domestic market employed two channel: selling organic longan directly to consumers and selling organic longan to middlemen. For foreign market it was found that the northern organic longan group sold their yields to middlemen and after that the middlemen sent it to foreign market. In the case of domestic market organic longan was mostly sent to Top Supermarket. For foreign market it was mostly sent to Singapore European and Asian countries. For problems encountered the following were found: an amount of organic longan was inadequate for need of the market; uncertainty of organic longan yields in each year; few organic longan markets; and increased production costs due to high price of gasoline.

The aims of this research was to study the general situation in aspects of productivity and marketing of Mao fruits in Sakonnakon. Cost and return marketing channel and marketing margin of Mao fruits were investigated during 2007–2008 using purposive sampling and descriptive analysis. Twelve gardeners who own the average 7 years Mao orchards in Pupan Kudbak Sawangdandin Nikomnam-oon and Warichapoom District in Sakornnakon province informed that the productivity of Mao fruits was 750 Kg/annum in average. The average price of Mao fruits was 25 Baht/Kg. The net returns of Mao fruits was 7216.89 Baht/rai/annum. Marketing channel of Mao fruits were fresh fruits eaten and used as raw material in fruit juice processing plants. The whole commodity of Mao in orchard was traded and distributed by middleman. Earnest money deposit was required. The price of Mao fruits was 25 -35 Baht/Kg for the processing plants. The profit was 9104.50 Baht/ton or 36.41% of net income.

This research aims to study influence of factors on crisis communication in tourism and integrated marketing communication of entrepreneurs and foreign tourists. This study is quantitative research by survey using end-closed questionnaires with data collecting from 400 foreign tourists and 400 entrepreneurs. The statistics used for data analysis by descriptive analysis include Frequency Distributions Percentage Mean Standard deviation. And analyze The Linear structural equations modeling by LISREL. The research results showed that the foreign tourists expected that during the crisis Thailand should ensure the safety of tourists. The most suitable integrated marketing communication tool after crisis is country identities. From entrepreneurs’ side they also expected that the entrepreneur should be communicated directly with officer in charge during the crisis about sale promotion and changed tourism program for safety. Also the most suitable integrated marketing communication tool after the crisis is internet. The linear structural equation modeling of either group is consistent with the empirical data. Thailand reacted to the crisis occurred rapidly by using the two-way communication to provide information to tourists best describe crisis communication at 87 percent. On the other hand marketing promotion best describe integrated marketing communication at 74 percent.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.