The objectives of this study were to Development of Game Animation 2D to promote Bangkok. Game Tong Grung to assess the appropriateness of 2D animation game media for public relations titled Game Tong Grung and to assess the audiences satisfaction with the media of 2D animated games to promote the story. Game Tong Grung using 2 sample groups including 3 experts to evaluate suitability divided into qualified graphic design and programmers and games and group of 1 0 0 domestic tourists visiting Bangkok in the year 2021 aged 15-35 years were obtained by using a specific selection method. by using questionnaires to collect data Statistical dataanalysis was mean and standard deviation. The results showed that the Development of Game Animation 2D to promote Bangkok. Game Tong Grung game overall satisfaction was at a high level (=4.20 S.D.=0.53). Players of the Game Animation 2D. “Game Tong Grung” game had overall satisfaction was at a high level (=4.4 7 S.D.=0.55).

This research aims to study online food ordering through the Mobile Application of Consumer Generation Y in Bangkok. The sample group consists of consumers between 21 and 38 years of age living in Bangkok (Gen Y). 400 sample queries were used as a tool for collecting data. Statistics such as frequency percentage mean standard deviation and plural regression analysis was used. The results showed that most respondents were female private company employees aged between 26 and 30 with a bachelors degree or equivalent. The average monthly income of the respondents is between 15000 and 25000 baht. The most important factor affecting the decision to order food online was the acceptance of overall technology at high level with an average of 4.24 marketing mix factors (7Ps) overall is at high level with an average of 4.02 and the quality factor of overall service is at high level with an average of 4.02. The hypothesis test results showed that technological acceptance factors marketing mix factors and quality factors of the service affect the decision to use online food ordering services through the Mobile Application of Consumer Generation Y in Bangkok statistically significantly at 0.05.

This research aims to study the following objectives: 1) the demographic characteristics of Gen Y that influence the decision to choose nursing home services 2) the factors of the marketing mix that influence the decision to choose Gen Y nursing home services and 3) the consumer behavior factors of Gen Y influencing the decision to use nursing home services of Gen Y. The research is based on a quantitative research method. The sample consisted of the population born between 1980 and 1997 aged between 24 and 41 years living in Bangkok. 400 people were examined by using the questionnaire created by the researcher. The statistics used in the study were frequency percentage mean standard deviation T-test F-test and multiple regression. The study results are that 1) looking at the demographic characteristics most respondents are female aged 30-35 years old with a bachelors degree single status and employees of private companies with an average monthly income of 10001 – 20000 Baht. In the future when the elderly can’t rely on their children or relatives to live they need to prepare savings for a senior living in a nursing home without underlying diseases. Most of the respondents have no children. The questionnaire used collected information on gender age level of qualification marital status occupation income parents’ support savings congenital disease number of children. All these factors affected the decision to choose Gen Y nursing home services at a statistically significant level of 0.05. 2) Marketing mix factors (7Ps) by product price place process and promotion affected choose the nursing home services of Gen Y. These factors were statistically significant at the 0.05 level. When testing the correlation value multiple regression (R square = 0.684) found that the relationship R value highly correlated with promotion place process price physical evidence people and product respectively. 3) Consumer behaviour factors social aspects personal aspects and psychological aspects affected decistion to choose the nursing home services of Gen Y. These factors were significant from the statistical test at the 0.05 level. When testing the correlation value and multiple regression (R square = 0.696) found that the relationship with the highest R value followed by personal psychological social and cultural aspects respectively.

Thailand is a country where passenger cars up to 7 people the specified cylinder capacity does not exceed 1500 CC. Most used in Bangkok which is a popular vehicle. Therefore this type of vehicle was chosen to collect data to study behavior and create a driving cycle the selection of the data collection route includes: Ratchadaphisek Road - Rama IV Road Phaholyothin Road and Rama III Road - Narathiwat Road etc. Which the road is in the business district which has a heavy traffic volume. At present there is an epidemic of Covid-19 the government therefore has measures to lockdown. It affects the traffic conditions greatly compared to the normal situation. Therefore data collection was performed on-board measurement. and grouping the time series clustering. In the part of the equipment used to store data including : KYOWA Model EDX-200A It is a highly accurate data storage device. by connecting to Global Positioning System: GPS sensor and connect to notebook The results of the data collection to create a driving cycle of 3 routes in the morning and evening (Peak time).It was found that most of the speed patterns used to create driving cycles were low speed patterns. The frequency of the speed range is close to the real driving and the speed range is in the range of 0-10 km/h. Which show that the traffic conditions on 3 routes are very dense. but driving in some parts can use speed and have the following movement patterns including : acceleration decelerationconstant speed stationary. Each route has different values.

The objectives of this study were 1 ) to investigate the marketing mix factors influencing sukiyaki consumption among the elderly in Bangkok 2) to explore the consumer behavior of the elderly in sukiyaki consumption and 3 ) to study the relationship between marketing mix factors and the behavior of the elderly in sukiyaki consumption in Bangkok. The sample was 400 elderly people aged 6 0 years and over who living in Bangkok and consumed sukiyaki as food. A questionnaire was used as a research instrument. Statistics used in data analysis were frequency percentage mean standard deviation and hypothesis testing using Chi-Square. The results found that 1) overall opinion of the sample group was at a high level in terms of opinion on service staffs distribution channels product price service process and physical environment except for marketing promotion there was at moderate opinion. 2) In terms of sukiyaki consumption behavior the most popular ingredients in sukiyaki were fresh vegetables meat and meat products noodles and starchy foods eggs and mushrooms. The sample group liked to consume in sukiyaki restaurants. The reasons for sukiyaki consumption were the taste quality freshness various menus and the price of the food was reasonable with the quantity and quality. The frequency of consuming sukiyaki was less than once a month followed by once a month. The average food cost was between 201-300 bath per person. Most sukiyaki consumption time was on weekends between 13.01-16.00. Most of the consumption consisted of family members and the number of people eating was 4 or more. 3) Marketing mix factors included product factors price distribution channels marketing promotion service staffs service process and the physical environment found to be related to Suki food consumption behavior in terms of the reason for consumption the frequencies used in food consumption per month the average consumption cost per time per person and the time spent in food intake with statistical significance at the .05 level.